The Winter Olympics are in full swing!
In this week, the most memorable thing for you is - in the freestyle ski women's big jump final, the "genius girl" Gu Ailing, who won the championship with a total score of 188.25 points?
Or is it also a "ski genius", su Yiming, who won the silver medal in the final of the men's slope obstacle course in snowboarding and successfully completed the world's first flat axis inner rotation 1980 super difficult action of grabbing boards?
Or in the short track speed skating field, Ren Ziwei and Wu Dajing, who won the gold medal for the country, united and cooperated!
In addition to the wonderful moments when the athletes shine on the Winter Olympic field, it is sure that everyone will be unforgettable, and there must be the opening ceremony of the Winter Olympic Games that ended a few days ago.
The opening ceremony of the Beijing Winter Olympics that made the people of the whole country proud and proud, and made the whole world "marvel"!
The five Olympic rings that broke the ice, the ignition ceremony that condensed the snowflakes marked with the names of the world, the children holding white and peace doves in their hands...
Every frame and every scene is full of allegory and exquisite! Thanks to the intentions of Guoshi Zhang Yimou, the whole world has seen the romance that belongs to the Chinese.
In addition, it is somewhat surprising that when the opening ceremony was held to the entrance ceremony of the athlete delegations from all over the world, the down jackets they wore received extremely high attention. The topic of #Opening Ceremony Down Jacket rushed to the hot search list and attracted nearly 100 million attention and discussion on Weibo.
You know, in the past, netizens only cared about where an eye-catching athlete came from, and the opening ceremony of this Winter Olympics, netizens were asking which brand of a country's team uniform was, and the opening ceremony of the Winter Olympics suddenly changed to "winter clothing large-scale grass planting scene"!
How hot are down jackets at the Winter Olympics? Probably, even if you can't buy the same model, you have to buy the same brand's popularity.
No, the opening ceremony was only a few days after the opening ceremony, Guan Xiaotong put on the national team uniform brand ANTA products, which shows how strong the ability to carry goods in the Winter Olympics is
Since the popularity of the winter Olympic down jacket is so high, then today Rui Sauce will take everyone to a plate, which brands of those beautiful team uniforms come from!
Canada @Lululemon
Who would have thought? The biggest winner of this year's "Winter Olympic Down Jacket Awards" is not a brand that started with sportswear, but a brand that started with yoga clothes, Lululemon.
Previously, Lululemon's family had never designed Olympic clothing, and they did not expect that this world war became famous, and the down series of down clothing with maple leaf red as the main color designed for the Canadian delegation was unveiled at the opening ceremony and was out of stock on the overseas official website.
Domestic netizens' calls for Lululemon are also very high, whether it is hats and scarves, or clothes and shoes, they have been named by everyone, indicating "want"!
Lululemon this brand should be familiar to everyone, basically every fitness girl will buy its yoga clothes. In fact, Lululemon, who originated in Canada, also makes outdoor sportswear, so he will design a team uniform for the Canadian Winter Olympic team.
The costumes of the opening ceremony are all red, but each costume is not a uniform red, but a red of different shades, using different red color brightness to create a sense of layering, so that the wearer will not look dull and old-fashioned, but add a lot of fashion.
Not only is there ingenuity in the use of color, the functionality of the series is also in place, and the adjustable clothing structure is easy to wear and match, creating a variety of wearing methods.
For example, disassembling the coat can make the coat into a vest, and you can also disassemble the zipper part by yourself to change the length of the coat.
The color of the closing ceremony costume was the cream white of the Canadian flag, and no athletes had yet appeared, but the lookbook had been planted, and it felt more advanced than red.
Russia @ZASPORT
SINCE 2017, ZASPORT has been providing battle robes to fighting nations and is also Russia's own sports brand. However, after seeing its design at the Winter Olympics, Rui Sauce felt that it was more like a tide brand.
The designer of this cutting-edge brand is also a newcomer at the age of 33, so unlike the conservative design of other countries, ZASPORT's design has a fashionable design attitude: bold and innovative!
The most amazing thing is the design of the down jacket: on the shades of the gradient blue background, is the texture of Russia's National Geographic puzzle, which includes the Coastline of Sochi, Lake Baikal, Novosibirsk Islands and other famous natural landmarks of Russia, turning athletes into "walking Russian tourism maps".
In addition to the opening ceremony dress, the entire Winter Olympics series also has 68 pieces of medalwear, competition clothes, and daily casual wear.
As early as December 10 last year, ZASPORT also held a catwalk for the "Winter Olympic Series", and you can see a lot of fashionable and cool fashion items on the show, and the daily wear is very stylish.
Highlighting the prints of this collection, the designers added Chinese elements and printed the bold "BEIJING" on the jersey.
There is also an exclusive Chinese auspicious symbol - the comic pattern of the Chinese dragon, which directly prints friendship on their own team uniforms, which is worthy of being a good neighbor and good friend of my greater China!
china @ANTA
At the opening ceremony of the Winter Olympics, the Chinese delegation uniformly wore wool red or white wool coats, and did not wear down sportswear.
But as we all know, the uniforms of our athletes in this Winter Olympics are still all ANTA, as early as the opening ceremony, Gu Ailing wore the costumes designed by ANTA for this Winter Olympics and filmed the costume change vlog.
Although it is a relationship of cooperation many times, ANTA is not sloppy, and this time it is even more in collaboration with visual arts master Ye Jintian to create a full set of costumes for the Chinese delegation of the Beijing Winter Olympics.
The team uniform is a white down coat, Gu Ailing wore it in the dress-up show video, the waist effect of the upper body is obvious, and the "waist" with it shows the figure.
At present, it is the black and gold dragon pattern ski suit worn by Ailing on the day of the gold medal, and the "back shadow killing" of Ailing directly fills the momentum and atmosphere of the champion!
China @CHEN PENG
If you want to talk about the highlight costumes for the opening ceremony of the Winter Olympics, it is necessary to have Chen Peng, a designer from China, who is responsible for designing several sets of opening ceremony performance costumes.
The luminous hockey suits, peace dove children's clothes, and "Li Chun" green overalls and speed skating suits at the opening ceremony were all written by him. Chen Peng used clothing to let the world see the beauty and power of Chinese design.
The domestic fashion circle is excited and proud of this young and talented independent designer from self-created brand to entering the international stage.
Since Chen Peng established his eponymous name in London, England in 2016, his works have been quite popular in the global fashion media. Although he is young, his design ability is becoming more and more calm and sophisticated.
For 7 years, CHENPENG has been taking winter clothing as the starting point for creation, focusing on creating fashionable and artistic winter clothing, and the homework in each season is very creative and always surprises people.
To be able to design the costumes of this Winter Olympic Games, Chen Peng also relies entirely on strength. In April last year, he began to prepare for the screening of the costume design for the opening ceremony of the Winter Olympics, and after going through the process of proposition design, audition interview, PK drawing, and finalization, he became the first designer to be photographed by Zhang Yimou.
Then, in the nearly 10 months of preparation, Chen Peng and the team were responsible for producing 1880 sets of performance costumes in 5 different opening ceremony program sessions.
One of the most amazing things is definitely the glowing ice hockey suit in the opening ceremony program "Five Rings Display - Future Ice Hockey".
In order to achieve the luminous effect of the hockey suit, Chen Peng abandoned the traditional material, made of transparent PET grating material, and lined with COB light strip as the base, in addition to the integration of the overall costume, combined with modeling and 3D printing technology, to create a dazzling vision of brilliant light.
The children's down jacket in the "Peace Dove" program shows the Chinese style, inspired by the image of the Chinese New Year painting doll, using white as the main color, with Chinese red prints.
The design elements of the print are derived from the "Weixian Paper-cutting", one of China's national intangible cultural heritages, and are created by The famous intangible cultural heritage inheritor Ren Zhiguo.
Chen Peng made a second creation according to the paper-cutting elements of Teacher Ren Zhiguo, using the traditional Chinese door and window structure to reorganize the paper-cutting of the characters "peace" and "Fu" to form a "new Chinese window flower" structure. In addition, it combines three processes of flocking, brocade hollowing and embroidery, highlighting the level and structure of window flowers.
The button of the down jacket is still a Chinese-style buckle, and every detail is full of Chinese flavor, which makes the Chinese style play to the fullest.
The wonderful costume design at the opening ceremony of the Winter Olympics is almost the same as everyone's chat, in fact, even objectively speaking, the highlight at the opening ceremony of the Winter Olympics is still Chinese design, because this time Chinese designers show the world, the perfect combination of Chinese culture and modern technology, invisibly also to the world to show the potential of Chinese design, tell everyone: Chinese design, the future can be expected!
Image source: @People's Daily Weibo, @Beijing 2022 Winter Olympics Weibo, Athletes and Celebrities Weibo, Migu Video Screenshot, Brand Weibo Image, Brand Runway Map, Instagram, Visual China, Some of the pictures are from the Internet.
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