[News-Oxcart Network]
After Gu Ailing won the championship, an unknown robot (mistakenly) sent such a Weibo:
The genius girl lived up to expectations, and used the results to verify all the imaginations about "other people's children", and the brand that preemptively signed the endorsement should get a good opportunity to "deserve to make money together" (no). Watching Cadillac angrily brush the prophetic role card on behalf of the automotive industry in those dozens of endorsements, the car companies only hate themselves for not being able to predict the future, otherwise they must take a step ahead of Cadillac and sign the new Olympic champion who continues to brush the screen.
However, in this Winter Olympics at home, most car companies do not have cadillac's long-term vision, but they can also brush a little presence in their own way.
Beginner version: Poster out of the big contest
"You can always believe in the Chinese short track speed skating team" "My eyes are the ruler", accompanied by Wang Meng's explanation of the golden sentence, the Chinese delegation ushered in the first gold medal of the 2022 Winter Olympics, and many car companies ushered in the first wave of real-time rubbing hot climax - focusing on sending the first gold congratulations poster.
(Note: Only some of the brands that have released congratulations pictures on Weibo have been selected, and they are sorted by the time of production)
FAW-Volkswagen Audi, picture time: 21:47 on February 5
As a partner of the Chinese short track speed skating team for 8 years, Audi "unusually" did not emphasize the attributes of brand sports, but let two athletes stand firmly in front of the car wearing ice knives, as if to say: "Ziwei (another name for short track speed skater Ren Ziwei, that is, the man standing on the right side of the poster) Well, I am familiar!" The warm atmosphere is once again evident through the door that reads "Our Home Stadium" in the background.
Zero-run car, picture time: 21:51
Changing the bright, festive atmosphere of most posters, zero runs away is a dark congratulatory wind; however, behind the low, the product name to emphasize is still quite eye-catching (no matter how it is fried, there is no halo explosion in front of the athlete's eyes).
Dongfeng Honda, out of the picture time: 21:52
Finally there is a poster with a non-realistic theme. Big pants, bird's nests, mountains, snowflakes... Various elements point directly to the Beijing Winter Olympics, and it does not matter whether the athletes with swing arms are short-track speed skaters or speed skaters! It doesn't matter whether the "slippery" Li, who is a harmonic terrier, wins the championship as Wang Jianguo wishes! What is important is that dongfeng Honda, in addition to its own logo, did not mix any distractions, no products, no cars, only blessings, pure blessings!
FAW Toyota, picture time: 22:00 on February 5
In contrast, FAW Toyota, which is also in the FAW Group, takes the old fashion route, the ice slag raised by the ice knife, the moment when the athlete touches the ice and bends, plus the paper page turning effect and the combination of the Spring Festival weather, the whole is the screenshot of the electronic photo album template of the sound and shadow (not), the maturity and stability of the old car companies. Therefore, the poster also maturely and steadily outputs the most important recommended product display.
ARCFOX Polar Fox, out of the picture: February 5, 22:15
The polar fox is probably coveting the top of the ice pier, and pushes out its own mascot, although the head-to-body ratio is almost anti-gravity, but this is the meaning.
FAW Red Flag, out of the picture time: February 5, 22:55
The poster of The Red Flag is the only one that clearly marks the winning projects. As a real and old-school Chinese car brand, Hongqi's copywriting route is also quite exquisite, seven short sentences, harmonious rhyme, catchy, but perhaps let the dynamic blurred distance again in line with the real broadcast picture will be less dizzy (physical sense).
Dongfeng Citroen, picture time: February 5, 23:21
The design idea is the same as that of the red flag, but the elegant French car seems to have no spare time to pull some sour copywriting (no affence), then there is only one word: fast!
Xiaopeng Motors, out of the picture time: February 6, 16:55
The main color of the athlete and the background color are almost complementary colors, the contrast is sharp, in addition, the meaning of the less clear "let love land" probably can only think of He Xiaopeng's pursuit of more "cool" products mentioned on different occasions?
Advanced version: car delivery, sponsorship
From the "environmental protection" concept that runs through the opening ceremony of this Winter Olympic Games, we can get a glimpse of the qualities that car companies should have to sponsor vehicles: low-carbon and clean.
As a result, hydrogen fuel vehicles that had previously only stayed at strategic heights brushed a wave of presence.
From the perspective of the main engine plant, BAIC dispatched 330 Beijing EU7 and 1223 Foton Ouhui buses, of which nearly 60% of foton Ouhui buses are hydrogen-fueled buses.
Unlike BAIC, which directly provides vehicles for transportation services to the Winter Olympics, FAW-Volkswagen Audi directly sponsors the national teams of 5 projects, providing financial support and vehicle use, paying attention to a "spending money on the blade". In addition, the naming rights of the infrastructure are also the traditional arts of such luxury brands - Zhangjiakou Genting Ski Resort was named Audi Ski Resort.
In terms of FAW Hongqi, it continued the summer Olympic Games to award rewards to medal winners, and the Winter Olympics still gave hongqi H9 to all athletes who won gold medals, and other medalists received the right to use H9.
Ultimate Version: Spend a little money and stand shoulder to shoulder with the five rings
Compared with Toyota, all kinds of sponsorships are somewhat "small fights". This is a brand logo that can stand side by side with the five rings.
Toyota officially announced itself as the top sponsor of the Olympic Games in 2015, and the agreement lasts until 2024. At last year's Tokyo Olympics, Toyota, the world's most profitable car company, directly supplied 3,700 electric vehicles and 500 hydrogen-fueled vehicles. The Olympic Games delivered 2,299 new energy vehicles to the Beijing Winter Olympics Organizing Committee.
According to the official statistics of the Beijing Winter Olympic Organizing Committee, as of now, all energy-saving and clean energy passenger cars in the transportation service vehicles used in this Winter Olympic Games have been provided by Toyota, and this part of the vehicles accounted for 85.84% of the total number of vehicles.
Of course, there is a reason why "You" is the top sponsor, and Akio Toyoda spent $835 million to take the paper from Bach.
A suggestion (serious face)
"Face like jade, posture like pine, flying like a mighty, graceful like a dragon" Yusheng knot string challenge 4A (Axel around the jump) action failed, but in the audience's mind, he is already perfect.
Although it seems that some car companies have actions in order to get out of the circle, Gu Ailing won the championship, Su Yiming completed the ultra-silky action, and Ren Ziwei won the championship... The congratulations poster is still being pushed, but there is still a 4A action away from the big explosion.
Therefore, like BYD and Wuling, can we consider rebuilding the mask production line and the snail powder production line, producing the newly promoted top-stream ice piers, benefiting the public, and doing what we can to achieve "one household and one pier" as soon as possible.