In recent years, the competition in the automobile market seems to be more and more fierce, which is not only manifested in the traditional car and SUV markets, but even the original relatively unpopular MPV market seems to have become a "place where soldiers must compete", which is also due to the opening of the national two-child and three-child policies. In this segment, whether in terms of popularity or ownership, Buick GL8 can be regarded as a benchmark. However, last year's listing of Toyota Xena also earned a lot of eyeballs, once considered to be able to seize the market of Buick GL8, and with the loosening of Xena in the terminal price, Buick GL8 can still stabilize the price "do not move"? Today, we will analyze the car purchase discount and car purchase situation of buick GL8.
Sales accounted for half of the store, and some of the "mark-ups" were 5,000 yuan
Let's first take a look at the sales data of Buick GL8, from the survey results of a visit to a 4S store in Beijing, this store sold a total of 81 cars last month, of which Buick GL8 sold 39 units, accounting for nearly 50% of the store's sales, which is a very good result for medium and large MPVs. Among the many car series of the Buick GL8, the most popular is the "2022 Model Land Business Class 652T Deluxe" priced at 258,900 yuan, and brown is the popular color. This car belongs to the whole series of low-end models, compared to the low-equipped "comfort type" to have more reversing images, cruise control, electric sunroof, right side electric sliding doors, road call rescue, Internet of Vehicles and OTA upgrades and other functions, in terms of technology level and safe driving are more comprehensive, practicality is much higher, so there are more people who choose this car.
In addition, this car 2.0T + 48V light hybrid power system, the maximum power is 237 horsepower, as an MPV is still enough, and the 7-seat space also meets the needs of consumers to buy a car, on the whole, considering the practicality and cost performance, this "luxury" does have its hot selling reason. However, unfortunately, there are no existing cars in the store now, and the sales said that they expect to wait until the end of February to have a cash car arrive at the store, and now it will take about half a month to order a car.
As for the preferential situation of car purchase, Buick GL8 full series whether it is a full purchase of a car, or a car in installments, there is no cash discount, for the hot sale of "2022 onshore business class 652T luxury type", buy a car also need to buy 5,000 yuan of decoration, but the low-end "comfort type" only needs to buy a car at an affordable price, the specific information is as follows:
1, full purchase of cars: on the basis of the guidance price of 258,900 yuan, plus some hard car purchase costs including license fees (about 1,000 yuan), insurance costs (about 4,000 yuan) and purchase tax (about 22,128 yuan), as well as 5,000 yuan of decoration, because there is no cash discount, then the landing price is about 291028 yuan.
2, installment car purchase: installment also need to buy 5000 yuan of decoration, but also to charge 4000 yuan of financial fees, in addition to the installment provides two kinds of loan schemes, can be loaned 65,000 interest-free two years, the down payment amount of 193,900 yuan, each month of the car is 2708 yuan; can also be loaned 88,000 interest-free for one and a half years, the down payment amount of 170,900 yuan, each month of car payment of 4889 yuan.
Details can be found in the following table:
Through communication with sales, we found that some car owners will buy GL8 mainly for business purposes, and there are also friends who want to change cars, considering that there are more people with small families, they will choose this 7-seat medium and large MPV. As a family user with a second or even a third child, they are particularly satisfied with the ample riding space of GL8, and the price of the entry-level version of more than 200,000 is also within the range of affordability, the price is relatively stable, coupled with Buick's years of recognition and the reputation of GL8 on the market are very good, so it seems that Buick GL8 is indeed a good choice.
Commercial preferred GL8, but home is not necessarily the choice of Sai na
Looking at the medium and large MPV segment, Buick GL8 can be called "thriving", rich enough product matrix, not only covering the field of commercial vehicles, but also has its unique competitive advantage in the domestic market. In addition to its luxurious and atmospheric design language has been recognized by many consumers, the materials used in the car are also in line with its market positioning. However, from the perspective of fuel economy, Buick GL8 seems to be more suitable for commercial use, and the fuel consumption of nearly 8L per 100 kilometers is still a big burden for family cars. From this point of view, Toyota Syna is obviously more dominant, as an MPV, the fuel consumption is as low as 5.9L/100km, which is very rare. However, in terms of product strength, although Xena has good safety and spatial performance, it is still slightly inferior to the Buick GL8 in terms of seat comfort and mute effect.
On the whole, Toyota Xena, which has ultra-high fuel economy and excellent space performance, is naturally more inclined to the home market, while the calm and atmospheric style of the Buick GL8 is more suitable for the commercial market in comparison, which is undoubtedly the best choice for commercial cars, and the market audience of the two cars does not seem to conflict. However, in the face of the state of Xena's "fare increase and waiting for the car", the landing price of its top model can even afford the Evia model of Buick GL8, as a family MPV, it seems to be worthless from the perspective of cost performance.
Let's take a look at the car information of these two cars
The maintenance cycle of Buick GL8 is 5000 km or 6 months, and the conventional maintenance cost is 792 yuan. The maintenance cost of 60,000km in three years is about 12,505 yuan, an average of about 4,168 yuan per year.
Toyota Syna's first warranty is carried out at 5,000 kilometers, and the subsequent maintenance cycle is 10,000 kilometers, and the first two maintenance is free. The total maintenance cost of 60,000 kilometers in three years is 4269 yuan, and the average annual maintenance cost is 1423 yuan. In this way, toyota Syna's annual maintenance expenditure is much cheaper than the GL8.
In addition to the problem of using the car, the residual value rate of the vehicle is also of great concern to everyone
Since Toyota Syna was only launched in October last year, the current residual value information of used cars is not comprehensive, so we mainly look at the performance of the Buick GL8.
From the current mainstream second-hand car platform, it is understood that the 2-and-a-half-year-old Buick GL8 2020 onshore business class 652T comfort, the landing price at that time should be about 260,000 yuan, after driving 15,000 kilometers, the current second-hand car residual value is 233,600 yuan, which is still relatively preserved.
summary
From our investigation of the Buick GL8 situation, the sales of this car accounted for nearly 50% of the store, still maintaining its "explosive" MPV identity, the rest of the situation and the results of our survey last year is similar, the whole series still has no discounts, and need to buy 5,000 yuan of decoration, but if you buy a low-end "comfort type", you can avoid this additional purchase fee, you can buy a car at an affordable price. However, if you buy a car in installments, it is not as cost-effective as before, and you need to charge a financial fee of 4,000 yuan. In addition, now the car purchase also needs to wait about half a month, and there will be a cash car to the store until the end of February. As a medium and large MPV, compared with the competition, the Buick GL8 seems to be the first choice for commercial cars, and considering the price increase before the Xena, from the perspective of home use, the Buick GL8, which is stable in price and has many years of recognition, is also more suitable.