Dressing in ethnic costumes is a "necessary subject" for the festivals of ethnic minorities. In recent days, local ethnic minority compatriots in Wangmo County have purchased ethnic costumes to welcome the New Year, and e-commerce orders from all over the country have also increased, and ethnic costumes have entered the peak sales season.
Handmade ethnic costumes are popular.
At 8 p.m. on February 10, Guizhou Shuniang Embroidery Co., Ltd. was still brightly lit, and the embroidery ladies in the clothing production workshop were busy selecting cutting, hemming, sewing, and nailing, conscientiously completing every process of making every ethnic minority costume, striving for excellence, and grabbing the Spring Festival peak season market. "We have received many orders during this time, working overtime until eight or nine o'clock every day, making four national costumes a day, and paying six or seven thousand a month." Guizhou Shuniang Embroidery Co., Ltd. employee Huang Shumi said.
With the increasing improvement of people's living standards and the rapid development of entertainment culture, many people have gradually developed a strong interest in national costumes. Ethnic minority costumes are also favored in other regions, in addition to being worn by locals on specific festivals. Since 2021, Guizhou Shuniang Embroidery Co., Ltd. has changed its previous single sales model and adopted the "online + offline" approach to sales, bringing business opportunities while also better promoting the Buyi clothing culture.
Processing of national costumes.
"These flowers are designed by ourselves, hand-painted by us, there are lotus flowers, and mandarin ducks playing in the water, which has a good meaning." Liang Fuqian, an employee of Guizhou Shuniang Embroidery Co., Ltd., introduced the new product.
"This year we have made great changes and innovations in clothing, using some of the more popular fabrics this year, and at the same time making some new attempts in color matching, which are loved by many customers." Guizhou Shuniang Embroidery Co., Ltd. in the design and production of national costumes, on the basis of retaining the traditional national costume style, bold innovation, the integration of modern fashion elements, so that the national characteristics and modern fashion elements of the perfect integration, more in line with market demand, to promote cultural resources to maximize economic benefits. "Our previous orders were more ordered by some Internet celebrities, during the Spring Festival, many people ordered New Year clothes, and our sales since last month have increased a lot, about 500,000." Speaking of the company's benefits this year, Huang Wangqiao, head of Guizhou Shuniang Embroidery Co., Ltd., was full of smiles. (Text/Photo: Ban Zhengxue, Wang Yan, Yao Xianzheng)