Acquired by Apple at the beginning of the year, this AI music creation company has found the best home?

According to foreign media reports, Apple has completed an acquisition of the start-up "AI Music" in the past few weeks.

　　It's a company capable of using artificial intelligence for music creation, based in London and founded in 2016 with just over 20 people.

　　At present, the official website of AI Music is closed. According to previous information, the company is positioned as "at the forefront of exploring how artificial intelligence can transform music", hoping to produce dynamic audio tracks based on user interaction. Its main product is an "Infinite Music Engine" technology, and relying on related technology, users can customize music using royalty-free music and AI.

　　AI Music, which AI custom music calls AI, does not produce original music in real time through input parameters. According to the team on LinkedIn, there should be a preset music library behind it (the original description is our intelligent music library), and it is not yet certain whether it is entirely produced by AI. However, users can choose some music based on the given scene and adapt the existing tracks in terms of rhythm, style, mixing method, etc.

　　This product is aimed at users who are in the media, creative, fitness, publishing and other industries.

　　The same thing is also tried by entrepreneurial teams in China. The "Miaosi Zhiyin" team led by Han Xiangyu won the first place in the 2019 Microsoft "Innovation Cup" competition in China, and its product idea is to give AI soundtracks to short videos. However, after the team opened up a new direction, the iteration of the product was put on hold.

　　Han Xiangyu told the interface news reporter that in terms of AI music creation, AI Music's program is more stable and of higher quality, and the demand for computing power in the later stage is greatly reduced.

　　In June 2020, Miaosi Zhiyin also switched the product to the mode of "existing fragment library + AI adjustment fragment", that is, after the user enters the parameters for the first time, it will get the selected fragments in the song library generated by AI. As the user constantly changes the parameters, the algorithm will generate AI in real time on the parts that the user believes needs to be regenerated.

　　Recently, due to the stability of other projects, the iterative research and development of Miaosi Zhiyin has been opened again, "At present, we are moving closer to giving Xiao Bai (a person who has no creative ability, but has creative ideas/needs). However, Han Xiangyu said that he has a new understanding of this track, "AI music is a very small thing, and only in some large products, or large companies and partners who provide services to large companies, have greater value and significance." ”

　　According to this logic, AI Music may have found the best home in this track.

　　Like many media, Han Xiangyu also believes that after AI Music technology enters Apple's ecology, it will be used in sports scenes or home scenes (such as HomePod). Combined with the changes in Apple Music over the past year, perhaps users here can also get some novel experiences.

　　Apple has slowed down the pace of acquisitions over the past year. According to public information, it will complete only 3 acquisitions in 2021, and the most recent acquisition is also music-related company Primephonic. The company operates a classical music streaming service, which is said to be tied to Apple Music.

　　Obviously, music has become another key point for Apple to improve the user experience in the past two years.