Do game proxy operation: do user import, be wary of spam traffic

In large companies, the division of labor in various departments is relatively fine, the main task of user introduction is dominated by the marketing system, and the operation and research and development collaboration are coordinated, while the small company may have a person in charge. Medium-sized companies of a certain size, in the middle of large companies and small companies, are dominated by a stronger department, and the two sides work together to implement.

The author has been in the industry for a long time, many companies in the market and operation work is not close enough, once the use of their own way of cooperation, it is very easy to appear Chichang marketing for KPIs to use various means to deceive. For example, a game blown out of the sky, out of nothing to create a selling point, purely rely on fraud to attract traffic, the result of the user registered to experience after finding that the game did not want to market at all, feel that they were deceived, immediately uninstalled and lost. This kind of uninstalled users will naturally run to competitors. Is to think of a user if ever been deceived by a game, then the next time you see this brand command disgusted, not black you are good, the possibility of coming in again is almost zero; marketing brush some garbage registration data is very easy, anyway, the quality of users is good or bad, marketing completed the KPI pat operation on the shoulder said, brother, I led you in, come on (subtext: leave no one to look at you. Anyway my KPI is done)

The above is an extremely common bad habit in the industry, and it will persist in receipts, which is the product of extreme KPI pressure, sacrificing quality for data. At this point, only R & D operation, the three major market systems in-depth cooperation, mining each version of the product quality selling point, from the core target user coverage to the core user, and then gradually cover the potential user, step by step the number of users is the king. Under this logic, the marketing system is upstream, operation is logistics, it is very important to do a good job, if the cooperation is not good, there will be some responsible marketers, due to the unfavorable operation of logistics, resulting in user import work is extremely difficult to progress No matter how, the operation must have the mentality of a professional manager, and the technology as a collaboration department must also be extremely attentive to the user import.