Although early this morning in the circle of friends are brushing Dongfeng Nissan's "opening red" sales, but before that, Nissan Motor took the lead in announcing the financial report for the first three quarters of the 2021 fiscal year, and the details of the financial report can be slowly looked at, first of all, the results - Nissan Motor has improved its financial expectations for the whole year of 2021 with the financial report.
In simple terms, it is the profit increase!
Makoto Uchida, CEO of Nissan Motor Company, summed it up most intuitively: "In the first three quarters of fiscal 2021, Nissan Motor has steadily improved its operating conditions through the launch of new models, continuous improvement of sales quality, and continuous implementation of sophisticated financial management. The fourth quarter remains uncertain and we will continue to step up our efforts to achieve our revised full-year outlook and 2% operating margin, an important milestone in nissan NEXT's Corporate Transformation Plan. Nissan Motor will continue to steadily advance the 'Nissan NEXT Corporate Transformation Program' globally, achieving an operating margin of 5% in fiscal 2023. ”
Nissan's fiscal year cycle is not calculated in calendar years, so the first three quarters of fiscal 2021 actually refer to the financial position from April 1, 2021 to December 31, 2021. According to the first three quarters of the financial report, Nissan Motor Co., Ltd.'s consolidated net income was 6.15 trillion yen (about 339.4 billion yuan), the consolidated operating profit was 191.3 billion yen (about 10.56 billion yuan), the operating profit margin was 3.1%, and the net income was 201.3 billion yen (about 11.1 billion yuan).
The above exchange rate is based on the real-time over-the-counter trading price of Chinese Min Min Bank on February 8.
From the perspective of the market environment, Nissan Motor, like other brands, has suffered a series of problems such as epidemic fluctuations and chip supply shortages in 2021, but at the same time as these problems occur, the demand caused by inflation in Markets such as North America has increased significantly, which is also the main factor driving up the profits of car companies.
Due to the shortage of chips, major car companies, including Nissan Motor, have adjusted their production plans and used limited chips for models with higher added value, so the rise in bicycle profits has increased the overall profits of automobile companies.
In the Chinese market, the sales of Dongfeng Nissan's high-end flagship models have shown a straight rise, including the seventh-generation Tianlai, the new Qashqa and other models of sales have shown a contrarian upward trend during the chip shortage in the second half of last year, so the rise in bicycle profits is very significant.
Of course, at the same time, due to the reduction in production caused by the impact of chips, it has also caused direct losses to car companies, and the results of the two opposites are finally more optimistic from the financial reports of car companies that have been disclosed so far.
On the other hand, cost control and fine financial management are also the "internal strength" of Nissan Automobile to obtain higher profits.
A closer look at each set of figures in the earnings report will also find that Nissan's fiscal year 2021 showed a strong turnaround compared with fiscal 2020: the net income value in the third quarter of fiscal 2021 increased by 569% year-on-year compared with the negative growth in fiscal 2020, and from the financial form of the third quarter, although the overall revenue declined, the net income increased significantly by 70.5%!
It can be seen that nissan's business approach is indeed very "internal"!
With the release of the first three quarters of the financial report, Nissan Motor has raised its financial forecast for the entire fiscal year 2021 , nissan Motor Company expects full-year net income of 8.71 trillion yen (about 480.62 billion yuan) in fiscal 2021 and operating profit of 210 billion yen (about 11.59 billion yuan), an increase of 30 billion yen (about 1.66 billion yuan) from the previous forecast. Net profit was JPY 205 billion (approximately RMB11.31 billion), an increase of JPY 25 billion (approximately RMB1.38 billion) from previous expectations.
From the perspective of the two major brands that have released financial report information at present, the financial expectations for 2021 are showing a rise in profits, so the shortage of chip supply has not only changed the production allocation and cost control mode of car companies, but also obtained substantial benefits from it, in this state, the car Liu Xiaobian made a bold guess: car companies will soon adapt to the negative reaction brought about by this shortage of raw materials or a sharp increase in prices, and then form an internal mechanism for rapid adjustment, and this year's chip supply will inevitably appear under the expectation of oversupply. Will car companies that have tasted the sweetness return to the production and supply state before the rise in raw material prices and chip shortages?!
Author: Liu Ying LY