On the afternoon of February 2, 2022, Facebook released its fiscal 2021 Q4 earnings report, earnings per share (EPS) of $3.67, lower than expected at $3.84. After the earnings report, Facebook's stock price plunged more than 20% after hours.
It's been just over 3 months since Facebook changed its name to Meta and poured its footage into the metacosm. In this way, the metaverse concept of "escapism" fails to turn Meta around. So why is Facebook the tech giant with the most enthusiasm for metacosmities of all?
First, Facebook to go from 0 to 1? This "highest enthusiasm" is well used
We have to know that although Facebook is not currently the best in the universe product, but it is definitely the "highest enthusiasm", you see people even changed the company name to Meta, this enthusiasm is full, it will overflow.
But there is a saying, Facebook or directly say Meta, although full of enthusiasm, but definitely not the forerunner of the metaverse, not to mention the concept of metaverse in science fiction works, that is, in the industrial world, the game company Roblox took the lead in proposing to be a metacosm in last year (2020).
Facebook's DNA may still not be able to do such an inventive innovation from 0 to 1, its success is more of an advantage at the executive level, through the idea explored by others to achieve a better way, to achieve the realization of the late catch-up, whether it is Zacker Burke to start with The Facebook, to do live broadcasts and videos later, in fact, it is to achieve other people's ideas.
Of course, I did not demean Facebook, but also did not demean the meaning of Meta company, after all, the world's products are a big copy, to say that the most able to copy, Meta is still not as good as Apple, see if you will copy or not, whether Meta or Apple is quite able to copy.
For entrepreneurs, of course, it is not pleasant for their ideas to be imitated by giants; but from the perspective of ordinary users, the competition between large companies is exactly the best they do, so why not enjoy it.
In short, this time, Zuckerberg must also want to make a breakthrough from 0 to 1, of course, Roblox still preempted. However, Facebook/Meta is accurate to this general trend, and it is enough to pay for it, so this enthusiasm is worth it!
Second, let's talk about it: Why is Facebook the most enthusiastic tech giant?
The reason why Zuckerberg is the most motivated is simple. Not to mention the previous a lot of lawsuits on the EU side. If you look at this year alone, Facebook has been fined £50.5 million by the CMA, 80 million rubles by Russia, and 36 million euros by Ireland, not to mention the previous $5 billion settlement with the United Trade Commission.
In fact, Facebook's stock price also plummeted by 20% from September 2021, and did not recover until the name change in November. Super hot new concept, a new name meta, Zuckerberg can be the boss of the "new" company, from then on with Facebook a cut- and two, smoothly withdraw from those endless lawsuits, throw the pot to the successor; but also can start to tell new stories, draw new pie, so that investors are full of fantasy, the future can be expected, really can be described as a double eagle.
Of course, Facebook has its own reasons, now renamed Meta, and its subsidiaries are whatsapp (communications), ins (social), oculus (VR) and atlas (artificial intelligence).
Facebook's main business map lies in communication and entertainment, which is now two-dimensional, and the transition to the original universe is only one dimension, from two-dimensional to three-dimensional. In fact, in essence, it is still the same business, and there is an advantage in doing so, you can make full use of VR and AI.
In addition, Facebook has moved away from the new generation, and although it has occupied WhatApps, Instagram, but the emergence of Tiktok), it feels a clear crisis, which is also well known.
So Facebook should actively develop Meta to make a breakthrough point to solve the current bottleneck, but the people in the meta-universe world actively participate in Facebook, a big capitalist, with a slight sense of resistance.
Obviously, it is very necessary to create an outlet according to the time and place. But I guess that in the future, Meta will not have a monopolistic advantage in the original cosmic world, at most it will be a piece of the pie.
Third, the soul's question: Where is the next growth point of the mobile Internet?
I've found that metacosmities are a direction that all tech companies that use products, technology, and data to drive user-scale growth are exploring. Because at this stage, the advertising models of all Internet companies need precise positioning, user portraits, and massive big data support, which is why huge digital consumer data is accumulated in the hands of major Internet platforms.
Zuckerberg is more enthusiastic than other company CEOs betting on the metacosm, personal analysis, the deep reason behind it is also in the data, and the massive scale of data - when users are active on the metaverse platform, the content, laws, and characteristics of the user's big data obtained by Facebook are an order of magnitude higher than the amount of data obtained by the screen-based media, that is, the big data has been fully upgraded.
For example, when we were active on a two-dimensional screen-based medium before, big data recorded what the user clicked, what was chosen, and what was shared. But in the metaverse, the data records your all-encompassing, extremely three-dimensional behavior and even emotional laws. Choosing where to go, what you do, what you see for the longest time, and even your subtle body movements and emotional responses to stimuli can be further tested and studied.
This is equivalent to handing over not only your own consciousness in the metaverse, but also your subconscious. Facebook now has 2.2 billion monthly active users, and its Whatsapp, Messenger and Instagram have reached 1.5 billion, 1.3 billion and 1 billion respectively.
What if it's metaverse data? Consider the time in 2019, when the personal data of more than 267 million Facebook users was exposed to an online database.
Of course, this in turn means that if luck is good enough, assuming that this path is right, and can solve the problem of user data privacy well, then in the future Facebook will likely become a super overlord of the new generation of Internet world.
Imagine if, more than a decade later, Facebook can produce the lightest and best VR hardware devices, can provide the smoothest and most comfortable VR user experience, and the relevant software frameworks, operating systems and super applications are mainly provided by Facebook, Facebook will have a super voice in the next era.
Final words: for Facebook/Meta, he is also very clear about his positioning and development direction, as long as he does not change his career to sell fruits, as long as he continues to do social networking, he will inevitably develop in the direction of the meta-universe.
Facebook needs to find a whole new growth point, a different growth point. Of course, the growth point of the meta-universe seems to be not very smart Yazi, which has the legacy of Boss Jia. Don't say that matrix is a VR that has been hotly hyped for 10 years, and half of its feet are hanging in the sky, and the meta-universe is far from the application. I hope that giants like Facebook are more enthusiastic and can do the ecology.
For the company, for the sake of market capitalization, for profit, for development, it is necessary to think Big, which is an inevitable trend in the operation of the company, even if Facebook does not do metaverse, there will be other companies to do metacosm, even if Facebook does not change its name to Meta, there will definitely be other companies to change their name to Meta.