Every year, the Spring Festival stall is a release period for various blockbusters to compete for, and this year's competition is also quite fierce, but surprisingly, this year's Spring Festival stall has a downward trend compared with the box office in previous years, and it also lacks real blockbusters, in general, it is not up to expectations.
The reason is by no means accidental, a large part of the reason is that the audience's needs are becoming more and more numerous, and watching movies is not necessarily the entertainment activities that are mostly carried out during the Spring Festival leisure time.
First, the ticket price is too high, resulting in a sharp decrease in the number of people watching the movie
The average ticket price of this year's Spring Festival movies, according to statistics, is the highest since 2016, and it has also triggered a lot of discussion among netizens because of the high ticket price.
Can high ticket prices determine the number of viewers? Although it is not a decisive factor, for some audiences, it is more or less influential, and it is fundamentally based on the quality of the film itself.
"Four Seas" released by director Han Han this year is a good example. Before the release of the film, because of the large amount of publicity in the early stage, Shen Teng's joining, the audience's expectations were very high, and the box office in a single day reached 220 million.
However, after the release, the audience found that the "amount of tenity" in the movie was very small, and Shen Teng appeared only for 15 minutes, because most of the early publicity was promoted with Shen Teng as the main actor, so it was considered that there was a suspicion of "fraud" by the film.
The story is also very bland, the plot is very chaotic, and the heroine of the movie, Liu Hao, has been spat on by the audience in reality, so the term "ugly in the world" has also been rushed to the hot search.
The score of "Four Seas" on Douban has fallen below the passing line, only 5.6 points, which is the lowest score for the Spring Festival movie rating.
Many viewers expressed disappointment with the film, and they were reluctant to pay the ticket price in the end in the process of watching the film, and the box office also fell rapidly with the decline in word of mouth.
Second, most of the film types tend to converge, and there is a lack of films suitable for family fun and catering to the festive atmosphere.
Most of the movies in this year's Spring Festival are films with the main theme, in addition to animation films, there are 5 blockbusters competing to seize the market.
Among them, the two highest-rated films "Watergate Bridge" and "Sniper" belong to war films, Yi Qianxi's "Miracle" belongs to the inspirational film of realistic themes, "Four Seas" has a tragic tone, and the real family comedy is only the happy twist of "This Killer Is Not Calm".
As a continuation of "Chosin Lake", because of the great success of "Chosin Lake", "Watergate Bridge" will naturally harvest some fixed viewing crowds, magnificent war scenes, and touching fearless spirit, which has achieved the high box office and high reputation of "Watergate Bridge".
The genre of youth trauma literature in "Four Seas" has obviously long been inconsistent with the aesthetics of the current public, which has led to the collapse of word of mouth.
"Sniper", as another masterpiece of Zhang Yimou, originally had very few films in the early stage of release, but since the Beijing Winter Olympics, with the blessing of Zhang Yimou, the schedule has increased significantly, and the box office and reputation are also rising.
The real "dark horse" of the Spring Festival file is "This killer is not too calm", in the early days of the release, under the attack of many blockbusters, it was not expected to be much expected, but after the release, it was killed by a funny and witty plot, it is a real comedy, the laughter in the movie is very dense, and it is also in line with the festive atmosphere of the Spring Festival file.
But this year's comedy is only this one, looking back at the past few years, most of the blockbuster genres in the Spring Festival are mainly comedies, whether it is suspense, science fiction, crime and adventure and other genres have also appeared a lot of hits.
For example, the suspenseful "Detective Chinatown" series, the science fiction "The Wandering Earth", the comedy "Hello, Lee Huan Ying", "Flying Life", the fantasy "Assassination of a Novelist" and so on.
Therefore, it turns out that if the film wants to win, it is not only necessary to ensure the quality, but also to have a new film theme and an attractive storyline. In contrast, in this year's Spring Festival file, war-themed movies have become mainstream movies, so the only comedy that has a score of only 6.9 points can be regarded as a counterattack.
Third, the lack of real blockbusters, so the quality of the movie should be guaranteed
Although the ratings of this year's Spring Festival movies are not low, the ratings of Douban such as "Watergate Bridge", "Sniper" and "Miracle" are also above 7 points.
But looking back at the previous years, most of the blockbuster movies have scores above 8. For example, "Red Sea Action" in 18 years, "The Wandering Earth" in 19 years, "Hello, Li Huanying" in 21 years.
Although the quality of a movie cannot all be determined by the rating, the quality of the movie, the reputation of the audience and the perception it brings to the public are the key. But today's film market is gradually showing a weak state, and many films have lost some of their appeal.
The film market has gradually matured, and a variety of film themes have emerged, and if we do not strive for innovation, there is no way to meet the needs of the audience, and a downward trend is inevitable.
Therefore, filmmakers should return to the original intention of making movies, create a more diversified and healthy film market, have enough high-quality and rich film scripts, ensure quality assurance, and acting skills are realistic enough to let more audiences enter the cinema.