During the Spring Festival holiday, a total of 8 New Year movies were released on the first day of the Chinese New Year, with rich themes and diverse contents, and watching movies became the first choice for cultural entertainment for many citizens during the Spring Festival holiday. The reporter visited a number of cinemas in our city and found that during the Spring Festival, the audience who came to watch the movie was endless. It is reported that from January 31 to February 6, the box office of the city's Spring Festival movies was nearly 5 million yuan, with a total of 80,177 tickets and a total of 1,635 shows.
At the entrance of the World Trade Center Golden Street Happiness Blue Ocean Red Star Cinema, the reporter saw that the citizens who came to watch the movie wore masks, queued in an orderly manner, showed the health code and accepted body temperature measurement. Zhou Qian, marketing director of Happy Blue Ocean Red Star Cinema, introduced to reporters that on the first day of the Chinese New Year, more than 5,556 people came to the World Trade Center and the Golden Street store to watch movies, and the box office revenue reached 311,000 yuan. This year's Spring Festival film is rich in themes and well-produced, from war blockbusters to happy comedies, from historical adaptations to animated films, 8 different types of Chinese New Year films meet the viewing needs of different groups of people. Different from the Spring Festival film scheduling in previous years, the city's film schedule this year is no longer a comedy film occupying the protagonist, but mainly based on the main theme of "The Water gate bridge of Changjin Lake", and the movie "The Water gate bridge of Changjin Lake" accounts for 30% of the total schedule of the Spring Festival file.
It is worth mentioning that in order to ensure the entertainment life of non-local employees for the Local New Year, the major theaters in our city have launched preferential activities for non-local employees. "Foreigners can enjoy a special offer of 50 yuan to watch movies with their ID cards, which is cheaper than buying tickets from third parties online." Zhou Qian told reporters.