Zibo Zichuan: The integrated development of passenger, freight and mail helps rural revitalization

Luwang News on February 9 (reporter Chen Shanshan correspondent Yan Shengting Gao Rongchang) "I heard that this express delivery is by bus to the town, and the villagers can collect the express delivery when they go to the village committee's 'Ziyou Home', which is really more and more convenient." On January 28, Li Nan of Zhao Jialou Village, Lingzi Town, Zichuan District, Zibo City, said happily with the courier he had just taken out.

It is reported that Li Nan's express delivery was sent to the bus terminal by the Zichuan Passenger and Freight Comprehensive Service Center at 9:20 a.m. on the same day, and transferred to the Lingzi Town Postal Express Public Service Center after 50 minutes by the No. 40 bus, and the staff immediately transferred to the "Ziyou Home" set up by the Zhaojialou Village Committee after registration and sorting. Lingzi postal staff said: "Through the bus to transport the town express, at least 2 hours earlier than the previous express delivery car arrived, and the mail through the village-level center 'Ziyou Home' to reach the customer's hands time can be half a day to a day earlier." ”

Zichuan District is located in the central part of Zibo City, with a total area of 960 square kilometers, under the jurisdiction of 4 subdistricts, 9 towns and 379 organized villages. Due to the large rural area and large population, the distribution is scattered, resulting in high costs and low efficiency of rural logistics and distribution. For a long time, villagers often have to send express mail to the town street or urban area, which is very inconvenient. Since 2020, Zichuan District has implemented the national "Three-year Action Plan for Express Delivery into Villages", attracting two municipal distribution centers of Shandong SF Express Zibo Transit Field and Jingdong Zibo Transit Station to continue to settle in Zichuan, strengthening the leading role of the express delivery industry in the city's delivery logistics field. In 2021, the Zichuan District Transportation Bureau and other six departments jointly issued the "Implementation Opinions on The Creation of a Model Area for the Integration and Development of Rural Passenger, Freight and Postal Integration", coordinating the integrated development of the "passenger and cargo postal network", relying on the comprehensive promotion and implementation of the "four good rural roads" and "village-to-village" buses, integrating the resources of all parties, forming a three-level network structure of districts, town streets and village residences and a model of "multi-station integration and resource sharing", and comprehensively solving the three "last kilometer" problems of happy travel, logistics distribution and postal delivery of farmers.

"Our district plays a leading role in party building, and the organization department of the district party committee is responsible for coordinating the selection of suitable places, setting up a 'Ziyou Home' in a unified manner, and implementing branded services." Shan Zhige, director of the Zichuan District Transportation Bureau, introduced.

Zichuan District "Ziyou Home" is supervised by the district government, the relevant departments closely cooperate, with each village residence and community as the main body, make full use of the activity rooms of the two rural committees, community activity centers and other places, by the district postal company uniformly equipped with express boxes and cabinets and other necessary facilities and equipment, village collectives and neighborhood committees send personnel to manage, the implementation of unified site identification, unified management system, unified transportation signs, with the vision of "take express delivery to Ziyou, there is everything in the small shop", constantly sing the brand of "Ziyou Home", and strive to create "passenger and freight" integrated development" The Zichuan model not only solves the problem of making full use of some idle public resources, but also enhances communication with the masses and enhances cohesion and centripetal force.

Zichuan District is rich in agricultural products, among which more than 30 kinds of agricultural products such as selenium-rich agricultural products, Tatewu millet, Zhangzhuang toon, Zibo pond pear, Taihe kiwifruit, Taihe honeydew melon, Cicun cherry, Dai Qingshan soft seed pomegranate, Xinze vegetable and so on have been awarded provincial and municipal well-known agricultural product enterprise brands and regional public brands. In October 2021, Zichuan District set up the Zichuan District Passenger and Freight Comprehensive Service Center with the District Postal Company as the main body, set up an agricultural product exhibition hall and a mail processing center, concentrated display of the characteristic agricultural products of the whole district, built a postal rural channel development ecosystem, and used the postal parcel pick-up APP, Xiaolu Express Mail Mini Program, and the Postal Pleasure Fresh APP to achieve the control and support of import mail delivery, export mail receipt and delivery, and online promotion functions of featured products, and straightened out the operation process through the intelligent system to improve work efficiency.

It is understood that the 9 town governments in Zichuan District have led the construction of town-level express public service centers and started operation to achieve unified sorting and unified distribution in the delivery area. At present, 85 village-level "Ziyou Homes" have been built. The Zichuan transportation department actively coordinates with the bus company, makes full and rational use of the remaining capacity resources of the bus, modifies 10 bus passenger vehicles, and opens 4 "passenger, cargo and postal integration development" operating bus lines, so that remote villages can see the party newspaper and party periodicals in the first time, receive express mail, and reduce transportation costs, reduce transportation pollution, and become green operation practitioners and green brand builders. 5 villages in Longquan Town collectively funded the installation of express delivery cabinets, Taihe Town through the joint express delivery enterprises to set up a "express delivery service center", relying on the mountain village supermarket to set up 11 express public service stations, 95 administrative villages have now achieved full coverage of express delivery. While accelerating the promotion of "express delivery into the village", the "express supermarket" was set up, and the express delivery into the zibo teacher's college and the tanxi mountain tourist scenic spot were successfully realized. The Zichuan District Administrative Law Enforcement Bureau coordinated the 4 street offices in the main urban area to select 11 community locations, invested by the postal company to set up convenient service stations, uniformly install unattended automatic parcel access cabinets, newspaper kiosks, set up free reading areas for newspapers and periodicals, provide free convenience facilities such as Band-Aids, needles and threads, pumps, etc., and realize 24-hour self-service of mail, which can not only provide temporary storage of parcels for residents, but also provide temporary rest places for courier brothers and sanitation workers, and truly realize convenient services.

The "Ziyou Home" in Zichuan District has opened up a two-way channel of "agricultural products entering the city and industrial products going to the countryside", and "express delivery into the village" has paved the "happiness road" for the people of Zichuan.

Source: Lu.com