Today is the ninth day of the Chinese New Year.
As a small-town youth who came out of a third- and fourth-tier city, this Spring Festival, I carefully observed the property market in my hometown.
As various recent tweets say, the wave of homecoming property in the past three or four lines has disappeared.
Shopping for a few newly opened disks, the sales department is mostly deserted, door to door. At the site of a project in Sunac, for nearly 2 hours, except for me, only a group of guests visited briefly.
Even the cleaning aunt carried the tools and did nothing near the negotiation area.
Also, just pull the data of the middle finger hospital can be found that in the Spring Festival small long holiday, the two, three and four lines that were expected to be benefited by the flow of people returning to their hometowns, compared with last year, the transaction data can be discounted at every turn -
I feel that this time I can't return to my hometown to buy a house, it is from a small city like our home, and the sales department took the initiative to close its doors during the Spring Festival.
I wanted to go to a project in the new city that had just been sold, but the sales directly said that in two days it would be a holiday.
"Now you can still look at the sand table, but the model room is no longer open."
End.
Speaking of the property market in the hometown, for a long time, it has been "local division", and developers are very "soil".
It was not until after the shed reform in 2016 that only a well-known developer in the country gradually sank in. Well, yes, the first to come is the Evergrande who thundered on the flat ground and made people lose their temper.
Evergrande is coming, of course, it is a dimensionality reduction blow.
Recall that when the Royal View Peninsula first opened, it took out the best location of the land, and first launched villas and small bungalows, and our slightly rich people there went to grab a set, and the scenery was unique for a while.
No one could have imagined that a few years later, the project would actually end badly.
(Real Estate Knowledge Orange | Shooting)
The construction site was bare.
In fact, the first phase of the Royal Scenic Peninsula has been delivered, but then the houses sold with drawings and plans have been stopped one after another, and they are still in a state of water and power outages, and at night, the entire area does not even have a street lamp, like a "ghost town".
The ornate sales department and demonstration area like an ancient castle have long been empty.
Only those who have been built "European-style" children's parks can remind the people of this small city how they were moved by the beautiful planning of this super market, took out real money and silver, and finally bought a lonely one.
What is more amazing is that after the Evergrande explosion, many local people are still robbing the houses here.
"Why?" I asked a friend.
"Cheap, the discount is too fierce, directly 50% off to pick up the leak!"
"Alas, people always have a fluke mentality, always feel that such a big developer, it will be fine, it will definitely not be my turn."
Cough, sure enough, there is no house in the world that can't be sold, only the price that can't be sold.
Friends told me that those who bought Evergrande houses after the explosion of the thunder were particularly entangled after waiting for the bad end that came as expected:
"Because the money is paid according to three installments, the first installment is given, and then the second installment of money is paid, if it is not given, it cannot be counted as the owner, and the compensation may not be rotated in the future, and the hundreds and twenty thousand given in front of it will be adrift, and Evergrande will not give check-out;
But if you continue to give, such a large sum of money is just to buy a priority claim, so they are very entangled..."
However, friends said that after the shutdown, the government took the lead, and now the project has been taken over.
The tower crane can be seen at the scene.
It seems that still... Is the bet right? (Manual Dog Head)
Not only people who buy houses, but also people who build houses for developers are not happy.
Another friend works for a local construction company. The company has always been a turnkey for developers, and his first words when we met were:
"How is it so difficult to real estate this year, I have never been so sad before."
He used several "nevers", and I immediately felt his confusion.
When he returned a few years ago, he was in charge of several Longguang projects in Nanning.
Constant advances, coping with Party A's flight inspections, failing to recruit people...
When there are not enough manpower, you can only find temporary workers, the technical level of the workers at the end of the day is not good, Party A was beaten back to do it when it flew to inspect, and it must also press the contract construction period every day to catch up, otherwise it will be in default...
Before the cooperation, they felt that it was rare to get a list from a large developer, and they originally planned to do a good job and make a sample.
But it turned out that the big developers pressed the profit too low, and they often dragged the money after the completion of the work, and the urging could not move, and finally they could only take the work to the house, and they did not make any money at all.
"What they call processes often cards our progress payments." At that time, he also said indignantly, "After doing this order, the shop is a big bully, and the rules of the game are set by him, it is not fun." ”
But even so, he has no words for the entire industry, after all, he has been in this industry since he started working, and he has been working in this industry for nearly 20 years.
This time back, his attitude changed. The problem is no longer with a developer, but with almost all the developers he comes into contact with.
"You didn't take Evergrande's project, did you?"
"Nothing. But we picked up Aoyuan. ”
emmm......
"I tell you, it's really shameless that developers are discounting it now."
He said that in Fuling to help Aoyuan build the project, Aoyuan can only give workers to the house, and it is based on the record price, good apartment type and good floor are sold.
However, when Aoyuan itself sold to the outside world, it was 64% off the basis of the filing price, so the work they took back was not easy to sell, and the money they recovered was not enough to cost, let alone make money.
"I really have never seen developers make so many discounts, before they were all fake discounts, packaging, such as buying a house to send a parking space, giving away more area or something, which has seen real discounts, but also so many."
But the current situation is that it is already a blessing to be able to get back to work and arrive at the house. Some projects are completed, the money is out, and nothing can be recovered.
"Some time ago, we found more than 100 people to block the sales department to ask for money, but the other party could not give it to them, the money did not arrive, and these people spent more than 2,000 yuan on their rights to eat and live."
I had to comfort him, "It's all right, now ask for the bailover, your money will be fine." ”
"It's already handed over!" They've tricked us into building the house! ”
"Then if it is bankruptcy liquidation, where are you in this row?"
"A bank directly sealed the two buildings of Aoyuan and was not allowed to sell them, for fear of not being able to return the money." But that's a bank! We can't seal down the building! ”
He said his company was already planning to transform. In the future, if you do not take over the general contract project, do a labor service company, and be a contractor foreman, it will not be so difficult to collect the money.
"Our boss recently opened two farming companies. I used to make quick money, but now I have to make slow money. ”
He told me that he calculated the account for the boss, and the investment of the agricultural company will take at least 7 years to return the cost, "My boss listened to the eyes and said, forget it, I will be the return of the capital for ten years." I said to him, yes! It's right to have that mindset. ”
Alas, the industry is struggling, he joked, and he also has to transform into cattle.
But under the nest, there are even finished eggs.
This mighty deleveraging campaign has given local developers a good opportunity.
Those small housing enterprises with abundant cash flow have become kings in the local area.
Haicheng Group is a developer who started from Fengjie, a small county town in the southwest. After doing it locally, it gradually developed to other surrounding districts and counties, and now it has developed real estate in the Yubei District of the main city of Chongqing, and the surrounding Wanzhou, Wushan, Wuxi and other places.
This is a typical, well-funded business. I heard that during the previous epidemic, people around them were reducing wages, and they were still raising their salaries, in the words of friends, "I feel that there is no shortage of money, and I am still getting land everywhere." ”
Among the several new projects visited home, Sunac's sales are relatively of the highest quality, and Haicheng's sales are quite general.
However, this does not affect Haicheng's project to become the best selling house in this area, and Sunac must find a big aunt to shop at the door of Haicheng.
Haicheng's first-mover advantage in the local area is still very obvious.
Across the Yangtze River, Haicheng has a benchmarking plate in the north and south coasts, which is the most optimistic in the future and is also the new district where the local government is located, and has also created a benchmark, and the surrounding business circle is currently the most mature and lively in the new area.
In addition to a few benchmarking plates, the housing company also developed another lot in a corner that locals do not look up to.
In order to make the popularity of this disk, it even wrapped up the mountain next to it, saying that it was to be built into an Internet celebrity punching point for the Hongya Cave in Chongqing.
Now, this replica of the "Hongya Cave" has been built in a decent shape.
(Source: Haicheng Guanwei)
Although this place may not be able to become a national Internet celebrity like Hongya Cave, the local people's expectations of Haicheng are still very high-
"They are still very powerful, and when this area is built, maybe everyone will come over and they can also be lively."
Now, it seems that only this kind of developer can give local buyers the most confidence.