The latest regulations
LATEST REGULATIONS
Recently, the General Office of the Ministry of Education, the General Office of the State Administration of Market Regulation, the Secretariat Bureau of the Central Cyberspace Administration, the General Office of the Ministry of Industry and Information Technology, the General Office of the Ministry of Public Security and other five departments jointly issued the "Notice on Strengthening the Management of Advertising for Continuing Education for Higher Education".
Put forward normative requirements for the publication, content, procedures, etc. of advertisements for continuing education for higher education, and deploy special rectification actions for illegal advertisements, and promote the establishment of long-term supervision mechanisms.
The announcement emphasizes that without the written authorization of the legal person of the university or the review and filing of the provincial self-study examination management body, enterprises, public institutions, social organizations or individuals shall not publish or covertly publish advertisements for continuing education of higher education and self-study examination assistance activities involving specific colleges and universities in the name of education consultation, academic qualification improvement services, etc.
Advertising information for continuing education for higher education must be true, accurate and legal, and there must be no explicit or implied guarantee commitments to the educational effect, such as "rapid evidence collection", "exemption from the examination package", "examination refund", etc.
"No exams, two years to get a bachelor's diploma, low-educated office workers have the opportunity to come!"
I believe that many people have such an experience: when surfing the Internet, they will encounter a web pop-up window saying that an institution can get a bachelor's degree without exams, with less investment and more income, which is very "tempting".
In recent years, these false advertisements about the continuing education of higher education have aroused strong dissatisfaction from all walks of life and relevant universities.
What is the reason behind the rampant advertising of higher education continuing education?
In order to meet the needs of some people in the society to improve their academic qualifications and improve themselves, many colleges and universities provide continuing education services for qualified learners by setting up institutions such as continuing education colleges.
Since the continuing education of higher education is market-oriented, advertising and marketing has become an important channel for colleges and universities to promote continuing education programs. Advertising for higher education continuing education is not only an image display of related projects, but also conducive to people in need to find the target and selectively sign up for study.
Since many of the people who participate in the continuing education of higher education are social workers, they participate in learning after busy work, which in itself bears a certain pressure. It is undeniable that many people participate in continuing education programs with a clear purpose, expecting to pass the exam and get a certificate in a short period of time.
In response to such social needs, some advertisements promote "rapid certification" and "exemption from examinations", which promotes the impetuous trend of continuing education, and inevitably creates the impression of applicants: as long as they spend money, they can obtain certificates.
Higher education continues education shoulders the important mission of bridging higher education and lifelong learning system, and is an important part of the national education system.
Although the requirements for continuing education for higher education are different from those of the corresponding general education in colleges and universities, they are not without thresholds and requirements. Ultimately, continuing education is also about allowing participants to succeed in their studies and gain knowledge and abilities, not to "spend money on diplomas" and not to "spend money on diplomas"
In the process of holding continuing education, some colleges and universities have entrusted marketing promotion work to social intermediaries. However, in order to attract more students, some social intermediaries deliberately blur the difference between self-study examinations and college degree education, or bundle financial loan business to mislead and defraud consumers.
Market chaos such as false publicity and difficulty in refunding fees also reflect the lag in the supervision of school-running entities, making colleges and universities tired of dealing with various disputes.
In order to prevent rampant false advertising, the next major departments will carry out special rectification activities, focusing on the following violations.
01: Do not confuse the main body of the school. The main body of the advertisement for continuing education for higher education is the host university, and the relationship between the self-study examination assistance activities and the academic education of the main examination school cannot be blurred in the content of various types of school advertisements.
02: The type of school must not be blurred. The content of advertisements must not confuse the nature of non-degree higher education institutions such as technician colleges, specialized training colleges, and training colleges with colleges and universities that carry out academic education.
03: Do not mislead the teaching process. The teaching process reflected in the advertising content must be true and accurate, and there must be no false and illegal content such as "no need to learn" and "no need to attend classes".
04: The educational effect must not be promised. Advertisements must not appear "rapid evidence collection", "exemption from the exam package", "exam refund" and other explicit or implicit guarantee commitments to the educational effect.
For us consumers, the educated, choose academic continuing education, can not have to spend money to buy a diploma of mixed diploma psychology, do not believe in "pie in the sky", do not believe in "free exam package" "exam can not be refunded" and other false propaganda.
To receive continuing education with higher education, it is necessary to choose a legal and formal institution with formal authorization from colleges and universities, to analyze its teachers, curriculum and education model, not only to pay attention to the diploma obtained, but also to pay attention to the quality of education and the improvement of their own capabilities.
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