Hello everyone, I'm Jin Wu telling stories.
Presumably, you have more or less drunk Coke, and the special pleasure when drinking it makes people addicted. But everyone understands that Coke is something you can't drink more.
However, there is such a country, it is the world's highest consumption of Coke, the people are drinking Coke as water every day, such an incredible phenomenon, what is the reason behind it?
1. Coca-Cola, which is more addictive than drugs
In Mexico, Coca-Cola is enshrined as "holy water."
The streets of Mexico
Walk into a small street shop in Mexico, if you are thirsty, ask the clerk if there is mineral water for sale, then congratulations, successfully won the disdainful eyes of the clerk.
Isn't it natural to be thirsty and find water to drink?
Wrong, in Mexico, if you're thirsty, go buy a bottle of Coca-Cola and drink it in one gulp.
In Mexico, the residents here can be said to have coke in their hands, which can be said to be using cola as drinking water. According to statistics, on average, every Mexican drinks more than 800 liters of Coke a year.
As we all know, in order to ensure the taste of cola, added a lot of sugar, if you drink too much will make the human health situation problems, may suffer from such diseases as diabetes, high blood pressure, high blood sugar and so on.
Although Mexico's economy is not developed, this does not prevent people from fascination with Coke. Generally speaking, in order to maintain health, it is good for the body to drink a glass of water in the morning, while Mexicans actually drink a cup of Coke in the morning.
Three meals a day, the ordinary people's table will be put on the table of Coke, Coke has become an indispensable part of Mexican life.
In the streets and alleys, you can see Coca-Cola advertisements everywhere, and it can be said that Coke has penetrated all of Mexico.
coca cola
What is the reason behind such an abnormal phenomenon?
2. Make a deal with the devil
All this is inseparable from the contract signed by the Mexican government and the Coca-Cola Company that year.
In 1926, in order to explore the international market, the Coca-Cola Company set its sights on its American neighbor, Mexico.
At that time, Mexico was relatively poor and backward. Savvy capitalists, seeing Mexico's abundant water resources and cheap labor, felt that this was a once-in-a-lifetime business opportunity.
Coca-Cola then proposed a contract with the Mexican government, which said: Coca-Cola will invest in the construction of the factory, and allow the Coca-Cola factory to extract 1.13 million liters of water from the local pure water source for free every day, and the factory will collect more than 1.13 million liters of water per day, and the government will collect money at a price below the market price.
Water is the source of life, and if factories pollute the water sources, local residents will not be able to survive. But the Mexican government, which was trying to boost its economy at the time, ignored it and signed a contract with the Coca-Cola Company.
As soon as the contract appeared, Mexico's domestic water controllers and local leaders took the water resources for themselves or sold some of them to The Coca-Cola Company.
This makes the daily water use of ordinary people a problem, they simply do not get clean water, they need to go farther away to fetch water, and they can barely have water to drink.
Drinking water is so inconvenient, what should I do?
At this time, the culprit Coca-Cola Company saw this situation and immediately reduced the price of Coca-Cola to a very low price, and the people who lacked water bought Coke and tasted it after seeing it, and immediately fell in love with this unique, sweet, and bubbling drink.
Gradually, people began to give up drinking water and drink Coke instead, and Coca-Cola slowly became a daily drink for Mexicans, indispensable.
3. Countries occupied by Coke
In Mexico, Coca-Cola can be said to be unimaginably cheap, and in Chiapas, Mexico, you can buy 1 liter of Coca-Cola for only 3.3 yuan.
Such an exaggerated intake of coke has led to serious health problems for the Mexican masses.
According to a 2012 statistic, 7 million people in Mexico were overweight. Mexico also has the highest probability of dying from chronic diseases in the world. About 24,000 people in Mexico die each year from diabetes, heart disease and cancer related to sugary drinks.
The Mexican government is not without a solution, but has promulgated some policies, because Of Coca-Cola's deep roots, are not the root causes.
4. Conclusion
As the old saying goes, the body is the capital of the revolution.
Coke is delicious, but it is only a drink, and only by completely solving the water problem in Mexico can it solve the problem of cola flooding.
Coke can never be a substitute for water, so in daily life we must eat reasonably, drink less or no sugary drinks, and let ourselves have a healthy body, so that we can hug our families and embrace life.
If you like to read this kind of article, you may wish to pay attention to it, thank you very much!
Resources:
1. Coke is drunk as water, the degree of obsession is comparable to "drug addiction", and the life of Mexicans persecuted by diseases (Author: Jian Jun Observation)
2. How obsessed is Coke in Mexico? What is the reason for drinking Coke (Author: Black Box Science Popularization)
3. In the poorest place in Mexico, residents drink coke instead of water, and 24,000 people die every year (Author: Openidea's brains are wide open)