Gu Ailing's video of winning gold has been watched, and it is called an uplifting. However, in addition to how many medals the Chinese team can win, the most concerned question should be whether it will make money to hold the Olympic Games, and today we will talk about this matter.
As we all know, the Olympic Games originated in Greece and were promoted to the world by Coubertin, the "father of the Olympics". The Olympic Games are divided into the Winter Olympic Games and the Summer Olympic Games, both held every four years. But few people know that before 1928, the Winter Olympics and the Summer Olympics were organized by the same country in the same year.
After more than a hundred years of development, today's Summer Olympic Games and Winter Olympic Games have been changed to be held at intervals of two years, and the host countries are also different countries. On the one hand, few countries can support hosting two Olympic Games a year, and an extra place can also provide more opportunities for other countries and cities that want to bid for the Olympic Games.
During each Olympic bid, representatives of cities from all over the world crowded their heads to participate. Paris, France, won the right to host the 2024 Olympic Games, hosted by Los Angeles in 2028 and Brisbane, Australia in 2032. Delegates from various countries are competing for the right to host the 2036 Olympic Games, and according to online sources, 12 cities on the mainland intend to bid for the Olympic Games.
Let's say that the competition is so fierce, hosting the Olympic Games will definitely make a lot of money. In fact, from the first Olympic Games in 1896 to the 1984 Los Angeles Olympics, hosting the Olympic Games was a loss-making transaction.
Speaking of which, the Olympic Games do not make money or Gu Laozi's pot. The three principles of "non-professionalization, non-commercialization, and non-politicization" put forward by Coubertin have blocked the financial road of the host country to death. The Olympic Games is such a great sporting event, how vulgar it is to talk about money.
However, no matter how loud the slogan is, it is impossible to do anything without money. The host country must not only spend money to repair the venues and build infrastructure, but also bear all the costs of the Olympic delegations of all countries. And the income of the host country, only that little bit of audience tickets, compared to those hundreds of millions of expenditures, this little money earned is not enough to plug the teeth.
Therefore, many rich countries often owe a bunch of debts after hosting the Olympic Games, the first of which is the 1976 Montreal Olympic Games in Canada, which lost 1 billion US dollars, the municipal government almost went bankrupt, and let 3 million citizens bear huge debts until 2006.
The funniest thing is that the host of that year, Canada, did not get a gold medal, fame and fortune ah family.
Also losing blood was the 1980 Winter Olympics in Lake Placid, Montreal is also a big city, with a large population, and less money to be distributed to everyone. Lake Placid, on the other hand, was 3,000 people, and finally owed more than $8 million, and if it were not for The Rescue of New York State, the villagers would have to eat snow to survive.
With this lesson learned, after Los Angeles successfully bid for the 1984 Olympics, the U.S. government simply did not want to take over the mess. At that time, U.S. President Reagan said bluntly that if you want money, Los Angeles will find its own way to do the work.
Just as the Los Angeles Olympic preparations were in a hurry, the "golden father" appeared, this person named Uberos, the owner of a small transportation company. He was really entangled in his friends, so he reluctantly served as the chairman of the Los Angeles Olympic Organizing Committee.
There must be complaints, but Uberos is also a real thing. He came up with a bold response: pull sponsorship. The previous Olympic Games were also sponsored, with hundreds of sponsors, each meaning a thousand and eight hundred, adding up to not much.
In this regard, Uberos changed the sponsorship policy, stipulating that each project can only have one sponsor, such as swimming is 361 °, diving is ANTA, and all projects can not be added up to more than 30 sponsors. To qualify for sponsorship, you must contribute more than $4 million.
Anyone who has studied marketing knows that this trick is called "hunger marketing". The scarcity of exclusive sponsorship for each project, coupled with the huge scale of the Olympic Games that year, merchants were very excited and rushed to grab advertising space. Coca-Cola frantically threw $12.6 million, and Japan's Fuji also threw $7 million...
In addition to pulling sponsorships, Uberos also sold the television rights for a high price of $225 million. In previous years, television was not yet widespread, and the broadcast rights were not worth a few dollars. By the 1980s, television had spread around the world, and it was a good time for buddies to catch up.
After all the operation, the Los Angeles Olympics not only did not lose money, but also made $250 million. At this point, the Olympic Games have become a popular feast for everyone, and it has also brought a series of Olympic economies on fire.
Speaking of this Olympic economy, it is not simple. In addition to the direct costs and revenues of hosting the Olympic Games, all economic activities related to the Olympic Games are indirect benefits. For example, the travel cost of foreign visitors to the local competition, the sales around the Olympic mascot, and the employment provided by the construction of venues and facilities are all included.
For example, in the 2008 Beijing Olympic Games, after deducting various direct costs, the total surplus was 1 billion yuan. However, the Olympic economy is not a hammer deal, and venues such as the Water Cube and the Bird's Nest built in that year are still in use today. Celebrities like to hold concerts at the Bird's Nest, and the basic cost of rent alone is as high as 3 million, but they are not bad at this money.
As for the mascot peripheral, it is sold out of stock. The five Fuwa of that year, the ice piers and snow melting now, are all proper top streams. Ask: Who wouldn't want to have a round ice pier?
Long before the opening of the Winter Olympics, the area around the ice pier was already on fire all over the network. The official flagship store "a pier is hard to find", from dolls to keychains, all the goods are sold out, even the 9980 yuan such an expensive commemorative silver plate has been sold out. With that, the Winter Olympics cultural and creative stocks and sports stocks rose all the way, and there was a fight with the Moutai stocks of that year.
According to official financial institutions, the sales around the ice pier will exceed 2.5 billion yuan, which is worth even Messi.
At the same time, hosting the Olympic Games is also of great help to urban construction. In order to prepare for the Beijing Olympic Games, the state has invested nearly 300 billion yuan in infrastructure construction, which will be used to improve people's livelihood even if it is not spent on the Olympic Games. Why not kill two birds with one stone?
At present, the Beijing Winter Olympics are still in full swing, and it is impossible to calculate direct benefits. But as early as two or three years ago, the children in Hebei had already taken the express train of the Beijing-Zhang high-speed railway and really enjoyed the convenience of transportation. Objectively speaking, hosting the Olympic Games will indeed play a positive role in the urban construction and economic development of the host country.
Of course, not all olympic games held after 1984 were profitable. For example, in the 2004 Athens Olympic Games, the direct loss was as high as 8 billion US dollars, and many venues were not fully utilized after the game, resulting in idle resources, and indirectly dragging down the Greek economy, and the Greek debt crisis in 2009 also contributed to the Olympic Games.
Last year's Tokyo Olympics, it was a vivid interpretation of what is called "stealing chicken is not an anti-erosion rice". The Japanese who had a good life originally wanted to make a lot of money, and even in order to save costs, the beds in the Olympic Village were replaced by cardboard, the gold medal was made of waste materials, and it cost 300 yuan to take a photo with the mascot, and the door was cut to the extreme in the subtleties.
Unexpectedly, the new crown struck, the Olympic Games had to be postponed, and the operation and maintenance costs of the whole year made the Tokyo Olympic Games eventually lose $30 billion. Such a sad story, how can I want to laugh a little.