The TV series "An Jia" is the opening year of 2020, written by screenwriter Liu Liu, starring Sun Li and Luo Jin, telling the daily story of real estate agents, so that many people can see the hardships behind real estate agents.
In the play, there is such a buyer, he is the feed king, worth billions, and now he has achieved fame and wants to buy an old bungalow to show his identity and status.
The feed king's name was Lin Maogen, and when he was a child, he was very poor. When he came to Shanghai before, he had seen the prosperity of old bungalows.
That aristocratic temperament made Lin Maogen deeply shocked, and also made him firmly believe in his heart that after he had money, he must buy an old bungalow to live in.
With the motivation, it really made Lin Maogen. Today, he is about to pass his 60th birthday and has enough money to buy an old bungalow.
300,000 square meters of old bungalows, Lin Maogen did not even pay the price, directly agreed.
Xiang Mansion old bungalow is 1200 square meters, a flat 300,000 yuan, the total price is 360 million yuan. The intermediary fee is 3.6 million yuan a day.
Many people think that it is too easy for intermediaries to make money, and they make 3.6 million yuan at once by moving their lips and taking people to see the house.
However, how much effort Fang Xiangjin and Aunt Xu made behind their backs, no one saw.
Just because many people have such a cognition, so does Lin Maogen. He sold feed, bag by bag, to accumulate today's family business.
What does 3.6 million mean? How many bags of feed is sold to earn back? Therefore, the small poor and rich Lin Maogen jumped single.
From the beginning, Lin Maogen did not sign an intermediary contract with Fang Xiangjin. Fang Xiangjin proposed to sign an agreement with him every time.
Lin Maogen will say, "I do such a big business, will I owe you that little intermediary fee?" ”
There is nothing wrong with saying this, Lin Maogen, who is worth billions, bought 360 million old bungalows, even without blinking his eyes, will jump under 3.6 million?
No one believed this matter, precisely because no one believed it, so Lin Maogen did it.
Why is that?
01 thinks that the value of intermediaries is not worth money
There is a way that is interlaced like a mountain, and if you are not in that line, you cannot appreciate the hardships of that line.
Therefore, many people see that the real estate agent will only take people to see the house, and then help run the contract, you can get 1 to 2 points of the agency fee. It's also too easy to make this money.
However, intermediaries are not so easy to do. In the "Settle Down World" store, Zhu Shanshan, Xiao Lou spent a lot of effort, and there was no way to open a single.
As Wang Zijian said, he took 100 customers to see the house, and may only be able to close one.
However, the client who traded the deal may have only seen the house two or three times, and he certainly thinks that the money of your intermediary is too good to earn, and he will make so much by running two or three trips.
Therefore, this is also a lot of people who do not understand the hardships of intermediaries.
02 Lin Maogen's cunning
When Lin Maogen described to Fang Zhijin the house he really wanted to buy, he told Fang Xiangjin, "I am very optimistic about you, and I have not paid attention to other intermediary companies at all." ”
Such words of affirmation, appreciation, and trust can easily arouse the potential of the listener to accomplish the daunting task.
It turns out that this is also the case, fang Xiangjin after getting Lin Maogen's affirmation, really worked harder, almost rode an electric car all over most of Shanghai, and even rained to the point of cold, fever and diarrhea.
In fact, this sentence is actually very familiar, and we can often hear it, that is, when the leader draws us a cake, he often says it.
For example, when the leader arranges a difficult job for you, he will generally pat you on the shoulder and say, "I trust you very much, so I handed this job to you, you must not let me down, I believe you will definitely bring me good results." ”
Through this kind of verbal encouragement, it is easy to motivate employees.
03 Don't fall into the pit of inertial thinking
One of the most common words lin maogen said in the play is: I am so big, I will send you that little intermediary fee?
Indeed, as the "feed king" of Shanghai Beach, a billionaire with a net worth of 2 billion, will you pit your millions of commissions?
Even when we viewers watch the show, we don't feel like this. After all, several hundred million old bungalows, he does not bargain. This kind of bold style should be liked by both sellers and intermediaries.
However, the world's affairs are so unpredictable, he still jumps off the order, and because he has not signed an intermediary contract, you have no way to blame him.
This is the inertial thinking of most people. Just like a lot of telecom scams, they'll give you sweetness in the beginning.
Make you feel like they're credible, because with that kind of thinking, they can get you to put in more money later on.
Once a person falls into the pit of inertial thinking, it is difficult to climb out, because you can't see the scenery elsewhere, you can only slide all the way down.
Just like the recent exposure of the well-known female host jumping single intermediate fee thing. They are particularly similar to Lin Maogen, both are famous and rich people.
It's hard to believe that they even bought tens of millions of houses, will they send you that little agency fee? There are a lot of things that really can't be seen on the surface.
In "The Great Dyeing Factory", when Lin Xiangrong of Shanghai Liuhe Dyeing Factory commented on Chen Shouting, he said that he was a person who wanted food, even if he had a few dollars now, but they would regard an ocean as bigger than the sky.
Lin Xiangrong believed that Chen Shouting wanted to be born, even if he was a treasurer now, he would still take money very seriously. They recruit past workers and don't give them a big price at all.
However, this time, Lin Xiangrong was wrong. However, that's because Chen Shouting's pattern is very large. In fact, many upstarts are really like Lin Xiangrong said, they will take a dollar very seriously. Because in their bones, they are still a poor person.