On the morning of February 9, some media reported that 30% of Xicha's employees were laid off, and the information security department was even laid off. In addition, there are issues such as the delay of year-end awards. In this regard, the relevant person in charge of Xicha said that the rumors are false information.
Big layoffs for Hi Tea? 30% of the employees were laid off, and the information security department was all laid off
On February 9, some media reported that Heytea was implementing layoffs internally, and some more layoffs would be made in the next year, involving 30% of employees overall; the information security department was all laid off, and the store development department was laid off 50%; the laid-off employees would receive normal N+1 compensation, and they could also choose to transfer internally to other departments, such as technical posts to business posts.
Screenshot of an article reported by the media
I know that netizens broke the news
Heytea official response: Untrue
In this regard, Xicha responded that the rumors are false information.
"There is no so-called large layoff in the company, and a small number of personnel adjusted to normal personnel adjustment and optimization based on year-end assessment." At the same time, the year-end bonuses of employees have also been issued to employees normally before the Spring Festival according to their performance.
Aoyi News reporter found Ms. Lin, the relevant person in charge of Xicha's external publicity, and Ms. Lin said that she had left her job and it was inconvenient to disclose the reason for her departure. The reporter asked whether it was convenient to disclose the contact information of the person currently in charge of her work, and Ms. Lin said that Heytea had an official response and did not accept interviews from other media.
Netizens have expressed: I don't believe it
Today, after the report on the layoffs of Xicha was issued, "Xicha layoffs" rushed to the hot search. Netizens have expressed their views on the "Hey tea layoffs".
Some netizens believe that Xicha is a high-end tea drink, and some of the prices are too expensive and the cost performance is not high.
Some netizens analyzed that the outlet and heat have passed, and the tea shops are too dense, dispersing the crowd, so the business is not good.
Some netizens said that during the epidemic period, small companies and small shops also laid off employees, and the market was not good.
There are also netizens who posted the "bleak" scene of a certain store of Xicha
Before the "layoffs" were rumored on the Internet, Xicha had reduced its price
The reporter learned that Xicha is a franchise chain agency with leisure and drinks as the main products, with white-collar workers and young forces as the mainstream consumer group.
Its affiliate Shenzhen Meixi West Restaurant Management Co., Ltd. was established in 2016, the legal representative is Nie Yunchen, the registered capital of 10 million yuan, the business scope includes: hot and cold drinks, snacks, desserts, cake production and sales; books, newspapers, periodicals retail, etc., by Xicha (Shenzhen) Enterprise Management Co., Ltd. 100% controlled.
According to public information, as of December 31, 2020, Heytea has opened 695 stores in 61 cities around the world, and the total number of employees worldwide has exceeded 15,000.
According to the information of Tianyancha, Heytea has raised 5 rounds of financing, and the investors include Meituan Dragon Ball, Tencent Investment, Sequoia Fund, etc., the company controls 34 enterprises, and the provinces and regions involve Guangdong, Shandong, Zhejiang, Hubei, Shanghai and so on.
On January 5, Cha Yan Yueshi announced the price increase news in the WeChat public account, and the price of most of its milk tea products was generally adjusted by 1 yuan, of which Yan Xiao increased the price by 2 yuan. The reason for this is that the cost of raw materials and others in the market is rising year by year, and the superimposed cost is too high, so the price has increased.
On January 10, many netizens found that some products of Xicha had a price reduction, and the price reduction categories covered many single products such as fruit tea, milk tea, pure tea, etc., and the reduction range was about 3-7 yuan.
Judging from the main signature products, Lele Tea's strawberry peach cheese, cherry cheese and grape cheese are priced at 31 yuan, 35 yuan and 29 yuan respectively, and Neixue's domineering cheese mango, domineering cheese strawberry and domineering jade oil citrus are priced at 30 yuan, 32 yuan and 29 yuan respectively. After the price reduction of the same type of products of Xicha, succulent grapes, succulent mango manna, and Zhizhi berry did not exceed 30 yuan.
Some netizens said that the measure of reducing the price of hi tea will affect the purchase decision, the same quality is definitely cheaper and more fragrant, and hopes that other tea drinks will also be rolled up to keep up with the price reduction.
Some netizens also said that twenty or thirty yuan of drinks are too expensive, and there is no difference in reducing one or two yuan.
Some netizens said that Xicha had a wide range of layoffs after the price reduction, so the price was reduced.
Written by: Aoyi news reporter Li Yuan