Just now, Heytea was exposed to start layoffs, involving 30% of employees! Excessive overtime, year-end bonus delays, and infighting in the company have erupted in a concentrated manner, making employees extremely negative.
In addition to Xicha, Nai Xue also suffered a stock price slash, and the pre-loss of more than 100 million yuan in the first half of the listing year! What happened to the new tea drink?
Big layoffs for Hi Tea?
Figure / Figure worm
On February 9, according to Sina, Heytea was implementing layoffs internally. After confirming with a number of Xicha employees, the main information includes: the internal layoffs have been initiated a few years ago, and some more will be laid off in the next year, involving 30% of the employees overall.
Some employees said that all employees did not have year-end bonuses, and another said that "deferred payment". The information security department was all laid off, and the store development department was cut by 50%.
On the morning of February 9, the layoffs of Xicha appeared on Weibo's hot search, and for a time, netizens talked about it.
"It's expanding too fast all the way, and it's going to get back to normal."
"As soon as the field is large, there will be struggles, and no matter how high the quality of the official field is, there are all gangs and factions, and the situation is that enterprises are concerned."
"Crazy expansion, good and bad."
Xicha response: The news is untrue, and the year-end award has been issued
According to the Phoenix Network Technology report, the relevant person in charge of Xicha told it that the above rumors are false information, the company does not have a large layoff, and a small number of personnel adjusted to normal personnel adjustment and optimization based on year-end assessment. Xicha also said that the year-end bonuses of employees have also been issued to employees normally before the Spring Festival according to their performance performance.
According to previous reports, a number of Xicha employees revealed that Xicha has started layoffs a few years ago, and will continue to lay off employees in the next year, involving 30% of employees, and employees said that all employees have no year-end bonuses, the information security department has been laid off, and the store development department has been laid off by 50%.
According to the official response, this information is not accurate. However, netizens were not satisfied with this response, believing that Heytea was "ambiguous" and did not "explain clearly". Perhaps, Heytea can give a more detailed statement.
Enterprise investigation APP shows that Heytea is a white-collar class, young forces as the mainstream consumer group, leisure, drinks as the main products of the franchise chain agency, its affiliated company Shenzhen Meixi West Restaurant Management Co., Ltd. was established in 2016, the legal representative is Nie Yunchen, the registered capital of 10 million yuan, the business scope includes: hot and cold drinks, snacks, desserts, cakes production and sales; books, newspapers, periodicals retail, etc., by The Heytea (Shenzhen) Enterprise Management Co., Ltd. 100% controlled.
Enterprise investigation information shows that Heytea has raised 5 rounds of financing, investors include Meituan Dragon Ball, Tencent Investment, Sequoia Fund, etc., the company controls 34 enterprises, provinces and regions involving Guangdong, Shandong, Zhejiang, Hubei, Shanghai and so on.
Xicha was exposed to gangs among executives
According to Sina Finance, at the end of 2021, the news of The sudden layoffs of Xicha spread within the company, and some departments have been silently laid off. On the pulse, the discussion has begun, and the internal circle of colleagues has also confirmed the matter.
At present, most of the employees of Xicha are in a state of "lying flat" and waiting and seeing. This large-scale layoff has caused Heytea's excessive overtime, year-end bonus delays, company infighting and other problems to erupt in a concentrated manner, making employees extremely negative.
"Many people are looking forward to being laid off, at least to get N+1 compensation, and the old employees have no hope," said an old employee of Xicha. "They are all vying to be cut, and the quota is not enough." Now every day is rotten, afraid that others will not know that I want to be cut. The anonymous reply of a Xicha employee on the pulse also confirmed the employee's "lying flat" mentality.
Another Xicha employee revealed that the 3-month year-end bonus promised by the entry commitment was cancelled when he heard that the award was canceled, and he questioned the credibility of Heytea's company.
In fact, like many young new consumer companies, Heytea has also been exposed by employees to problems such as internal management chaos, obvious infighting, and unclear systems.
Shen Mingzhe (pseudonym), who has left the company, is an old employee of Xicha, and he does not dare to publicly disclose his actual working experience, for fear of being held accountable by his supervisor.
According to him, "Part of this layoff is also the result of political struggle. Xicha's senior management team rarely stayed for two years, generally left for more than a year, and some were fired in half a year. Ganging among executives is very obvious. Before the executives were Tencent's, the internal team was replaced by tencent's people; before that, they were all vipshop people."
If the employee belongs to the executive faction, even if they touch the fish, they will get a good performance appraisal. This kind of internal management makes many employees overwhelmed, so the internal employee turnover of Xicha is very large, and there are very few people who have been working for two years.
Pre-loss of more than 100 million!
Listed for more than half a year Nai Xue's tea stock price has been cut down
On February 8, the new tea drinking company Nai Xue's Tea (02150. HK) issued a profit alert and expects the Group to achieve revenue of approximately $4.28 billion to $4.32 billion as at 31 December 2021, an increase of more than 40% year-on-year and an adjusted net loss (not measured under IFRS) of approximately $135 million to $165 million.
In the second half of last year, Chinese mainland the recurrence of the epidemic, many government departments have strengthened public health control measures, and a considerable number of tea shops in Neixue have been affected, and the stores have suspended business, reduced business hours or switched to the "only delivery or self-pick-up at the store" business model.
The announcement pointed out that in January 2022, the same-store revenue of Naixue's tea shop maintained a recovery trend, and the company attributed that "the new crown epidemic situation in Chinese mainland has eased", of which The tea shop in Xi'an has fully resumed business. In addition, Nesher's Tea believes that the general popularity of new products by consumers has also had a positive impact on the performance of the Group's business.
On June 30 last year, Nesher's tea was officially listed on the Hong Kong Stock Exchange, becoming the "first new tea drinking stock". According to the prospectus, from 2018 to 2020, Naixue's tea revenue was 1.087 billion yuan, 2.502 billion yuan and 3.057 billion yuan, respectively, and the adjusted net profit was -56.6 million yuan, -11.7 million yuan and 16.64 million yuan.
The new tea market, which was once optimistic, was seriously injured by the impact of the epidemic. According to data, in 2021, the number of milk tea shops in the country that have survived for more than 1 year will account for only 18.8%, and nearly 80% of the new brand tea shops will close. As the "first share of new tea drinks", as of the close of trading on February 8, Naixue's tea stock price was quoted at HK$7.10 per share, which has fallen by more than 60% compared with the issue price.
The impact of the epidemic on the superposition of quality and safety issues is frequent, and the life of many new tea brands in the past two years is not good. Previously, Cha Yan Yue also began to expose the news of closing stores and reducing wages. Nesher's tea, on the other hand, has set its sights on digitalization and hopes to become a new breakthrough in the new tea industry.
According to Peng Xin, the founder of Naixue's tea, since the beginning of 2020, Naixue has implemented digital tactics in stages, accelerating the integration of online and offline through online channels such as mini program ordering, third-party takeaway platforms, WeChat malls, live broadcasts, and Tmall flagship stores, which has alleviated the pressure on store operations to a certain extent. The company's financial report shows that in the first half of 2021, the proportion of Revenue on The Tea Line of Nesher has reached 72.2%.
At the same time, Since 2018, Nesher's Tea has begun to develop its own digital operation system and automation equipment, hoping to optimize the standard process of tea production, realize automatic ordering and replenishment of raw materials, and automatic scheduling of employees. According to the previous announcement, The automated tea-making equipment developed by Nesher has been put into trial in some store operations at the end of last year, and is expected to be officially applied in the tea and tea drink shops in Naixue nationwide before the end of the third quarter of this year. Nesher expects that the investment in automation equipment and measures will reduce the Group's labor costs and reduce the rigidity of labor costs.
Source | Sina Finance, Phoenix Technology, 21st Century Business Herald (Reporter: Ye Bihua, Intern Ni Shiting, Editor: Li Qingyu)
This issue is edited by Peixia Jiang, Intern Kailin Li