The Winter Olympics coincide with the Spring Festival and promote ice and snow sports into the public

During the Spring Festival holiday in 2022, from outdoor ski resorts to indoor ski resorts, from the northeast Linhai snowfield to the southern snow town, people feel the speed and passion on the vast ice and snow, and appreciate the beauty of ice and snow in the silver wrapping. The Winter Olympics coincided with the Chinese New Year, and the ice and snow economy ignited the "New Year's taste", which became a new fashion and new highlight of the consumer market during the Spring Festival this year.

The Winter Olympics and the Spring Festival are superimposed, "with prosperity" ice and snow economy. "Half of the circle of friends is skiing!" "Skating and skiing during the day, staying in a hotel at night to soak in the hot springs, a new way to open up for the New Year." According to Ctrip statistics, the proportion of peripheral travel users booking skiing during the Spring Festival reached 85%; Fliggy data shows that the order volume of the national "ice and snow + hot spring" combination products increased by more than 40% year-on-year, and subdivided sports such as ice climbing, curling, and snow extreme sports have attracted the attention of young people. The ice and snow element "cargo" energy should not be underestimated. Data from the Tmall platform shows that from Chinese New Year's Eve to the fourth day of the first month of the first month, the sales of ski equipment increased by more than 180% year-on-year, and the sales of snow sports-related supplies such as ski equipment increased by more than 300%.

Ski tickets, ice and snow equipment, ice and snow scenic spots, and "piers" are difficult to find on the Internet... It is a vivid microcosm of the hot ice and snow economy. In Altay, Xinjiang, tourists travel on "fur skis", skiing and folk customs are harmoniously integrated; in the Xiangshawan Ski Resort in Inner Mongolia, snow friends look up to see the desert and experience unforgettable unique feelings; in Kunming, Yunnan Province, where the four seasons are like spring, tourists experience the multiple pleasures of "enjoying snow on the mountain, playing snow in the mountains, and skiing under the mountain" in the snowy mountains of the palanquin... "cold resources" have spawned a "hot economy" and promoted the ice and snow tourism market to heat up during the Spring Festival.

Through the preparation and hosting of the Olympic Games, driving the economic development of countries, regions and host cities, and cultivating new economic growth points has always been one of the important functions of the Olympic Games. Since China won the right to host the 2022 Winter Olympics in 2015, the pace of China's ice and snow sports "south exhibition westward expansion and eastward expansion" has been accelerating. By the end of 2020, China had a total of 654 standard ice rinks and 803 ski resorts, an increase of 317% and 41% respectively over 2015; the number of participants in ice and snow sports in the country has reached 346 million, and "300 million people on ice and snow" has changed from a vision to a reality.

The ice and snow economy is a modern industry, but also a contemporary life. According to international experience, when the per capita GDP reaches 5,000 US dollars, the people will have a demand for sports; when the per capita GDP reaches 8,000 US dollars, sports will become one of the pillar industries of the national economy; when the per capita GDP is close to 10,000 US dollars, it will usher in the "golden period" of ice and snow sports development. In 2021, the per capita GDP of the mainland will exceed 12,000 US dollars, and the development potential of China's ice and snow sports will continue to be released in the future. The "China Ice and Snow Sports Development Plan (2016-2025)" proposes that the total scale of China's ice and snow industry is expected to exceed 800 billion yuan in 2022 and 1 trillion yuan in 2025. The vitality and impetus injected by the Beijing Winter Olympics into China's economy have been continuously highlighted.

To some extent, the new trend of spring festival consumption is a microcosm of the upgrading of the consumption structure of the whole society. The Beijing Winter Olympics is the catalyst for the heating up of ice and snow consumption, but in the final analysis, ice and snow sports to the public, from the initial "pure sports" to "sports + leisure", from "experiential" gradually transitioned to "deep participation", from the past "only a few people understand" to the current "fashion lifestyle", once niche ice and snow sports to the four seasons to expand, to the four sides is the source of power to release the potential of ice and snow consumption. The ice and snow economy combining sports and fitness with tourism and sightseeing caters to people's consumption needs and is expected to become a new bright spot in China's consumer economy.

Ice and snow are also golden mountains and silver mountains. The ice and snow of "beautiful frozen people" are becoming the "big IP" that drives economic and social development. We believe that the precious wealth left by the Winter Olympics will continue to rub new "sparks" with urban development, industrial revitalization and people's lives.

Source: People's Daily News