Consumer electronics has always been one of the hottest categories on the eBay platform. For mobile phone digital products, 2022 will usher in the peak period of replacement, and it is expected that the global mobile phone market will return to the pre-epidemic level; the "home economy" has cultivated the habit of remote office and distance education, and has also stimulated consumers' demand for the upgrading of audio-visual entertainment products.
People want to be nice to themselves in the new year to make up for what has been lost due to the epidemic, and "being kind to yourself" will become the new user mentality in 2022.
So what categories have more opportunities in 2022? Today, Xiaoyi will share with you the high-potential categories of digital and audio-visual entertainment of mobile phones in 2022 on the eBay platform, including: smart phones, mobile power/chargers and data cables, smart watches, headphones, tablets, projectors, TVs, and TV stands.
Smartphones
The epidemic has caused some users to delay replacing mobile phones, but 2022 will usher in the replacement year of this batch of users, and it is worth mentioning that the problem of chip supply chain is also expected to be solved in the first half of the year. In 2022, the global smartphone market is expected to return to pre-pandemic levels and reach 1.4 billion units, with an annual growth rate of 4%. Smartphones account for more than 50% of consumer electronics on the eBay platform, making it the largest electronic category.
Germany is the largest market for smartphones in Europe, consumers value brand and product configuration, and 5G mobile phones are more popular. Spain and Italy have a strong artistic atmosphere, consumers value the appearance of products and take photos, pay attention to cost performance and are greatly affected by advertising. Spain is the first stop for Chinese brands to enter Europe, and it is also a site for the eBay platform to vigorously promote Chinese brands.
Product trends range from "heap hardware" to a greater focus on user experience. Users no longer blindly pursue four cameras and 100 million pixels, and three cameras have become mainstream. Photography and design are the main product trends. 48MP triple camera, 6 inches / 6.5 inches full screen, AMOLED screen material, cheaper 5G mobile phone (100 € ~ 350 € price segment), > 3G RAM, 64GB / 128GB ROM, > 4000mAh battery will be the mainstream configuration of smartphones in 2022.
Recently, oppo, Huawei, honor have released their own folding screen mobile phones, with the stability of technology and supply chain, folding screen mobile phones will become a hot spot again in 2022. Folding screen mobile phone configuration is higher, 5G, 8GB/16GB+256GB memory, 2K/4K resolution, OLED material, 120Hz high refresh rate, support super fast charging, > 6.5 inches screen.
At the same time, some sellers have taken differentiated competition in the segment and achieved success, such as outdoor three-proof machines. With the aging of the population, clamshell/bar function machines are still very popular in Europe.
eBay recommends a key development market: US DE UK IT AU
Power bank/charger and data cable
With the diversification and high frequency of electronic product use scenarios, peripheral accessories and products are also proliferating, such as data cables, mobile power banks/chargers.
Recently, vivo IQOO9 is equipped with a 120W ultra-fast flash charger, which is more portable and compellable than the previous generation, and the power density has refreshed the industry ceiling. The charger industry market is moving in the direction of smaller and faster.
From the perspective of product trends, the current mainstream products in Europe are configured for 20W fast charging, support multi-port charging, portability and good compatibility. The wireless charging boom brought by Apple is still continuing, and wireless charging devices are still a good track. Data line products are mainly 1M length, compilation materials are popular in Europe, and consumers buy more data lines.
Hot selling price segments: up to 25€
Smart watches
The global scale of smart watches is growing at a rapid rate of more than 30% every year. At present, the penetration rate of smart watches is only 10.25%, and consumers are more concerned about their own health after the epidemic, and the future development space is huge.
The United States, Germany, the United Kingdom, and Australia are the most important markets for smart watches on the eBay platform. In Australia, people are keen to play sports punch cards. Spain and Australia attach great importance to the connection with their families, and the children's watch market is vast. Germany attaches great importance to security and privacy, reminding sellers of the need to do a good job of risk aversion.
The smartwatch of the future is increasingly like a small medical device. More than 50% of consumers value health monitoring features when choosing new smartwatches, including lipids, blood pressure, blood sugar, body temperature, heart rate, blood oxygen detection and ECG ecg detection.
For different groups of people, smart watches need to be differentiated configuration. For children, GPS tracking, video calls, and waterproofing are more important. For the elderly, it is necessary to highlight the functions of health and sleep monitoring and medication reminder. Female consumers pay more attention to the appearance of smart watches is not fashionable. For the sports population, professional exercise monitoring, IP67/IP68 waterproofing, long battery life (> 7 days) are important. In addition, with the popularity of mobile Internet, the application of smart watch payment function is becoming more and more extensive.
eBay recommends a key development market: US DE UK AU IT
Hot selling price range: 25€ to 100€
earphone
Since the epidemic, more and more consumers are using audio devices, of which TWS headphones are the most popular product form. At present, the penetration rate of Android TWS headphones is less than 20%, and the future growth space is still expected, and it is expected that the shipment volume will exceed 400 million pairs in 2022.
The needs of users are, in order: sound quality, price, wearing comfort, battery life (single battery life>4h, with charging case >20h) and whether to support active noise reduction.
For sports people, sports TWS headphones are generally waterproof. Recently, Huawei and Honor have also launched lipstick headphones, focusing on the female market.
Bone conduction headphones have always been a niche market in the headphone category in the past, but because of their comfortable wearing and low competition in the category, bone conduction headphones have grown at a compound annual growth rate of 22%.
eBay recommends a key development market: US UK DE AU IT
Hot selling price segments: up to 50€
Tablet
Telecommuting and distance education have cultivated people's habits of using tablet entertainment, office and education. It is expected that the global tablet market will ship more than 200 million units in 2022. On the eBay platform, tablets are the second largest electronics category after smartphones.
From the perspective of product trends, the phenomenon of "pre-buy productivity, buy-after iQiyi" has changed, and people hope that tablet PCs will be more "productive" and the product configuration will be further upgraded. 10-inch ~ 11.5-inch large screen has become the mainstream, IPS HD/FHD screen, 4G RAM +64G/128G ROM, battery > 6000mAh.
At the same time, children's tablets, office tablets (business/graphics) are more popular in Europe.
Hot selling price segments: up to 200€
TV
In the post-epidemic era, the global TV market is generally stable, and the structural changes in consumption are very obvious. Global TV shipments are expected to reach 230 million units in 2022.
The United Kingdom, Germany and the United States are the most important TV markets. The UK's television media is a global leader and people love to watch TV shows. Germans attach importance to the combination of products and the overall home style, and pursue the ultimate audio and video experience. In the United States, 82% of TV households have at least one smart TV device.
From the perspective of product trends, the proportion of smart TVs has exceeded 60%, the penetration rate of ultra-high-definition TVs has increased steadily (FHD/4K HDTV, LED configuration), and the screen size is mainly 32 inches to 55 inches, and gradually increases.
It is worth noting that OLED screens, 8K ultra-high-definition resolution, 120Hz high refresh rate, > 80 inches of high-end TV, although still in their infancy, but the growth rate is very fast, the future will become a new growth point of the market.
eBay recommends a key development market: UK DE US AU IT
TV stand and base
The overall TV bracket market is expected to grow at a compound annual rate of 7.2% in 2019-2027 and will reach a scale of $19 billion. On the eBay platform, Chinese sellers have a higher penetration rate in the TV bracket category.
Tv stand is mainly divided into wall mount and floor bracket.
eBay recommends a key development market: UK DE AU IT FR
Projector
The Chinese projector brand brings home projectors with intelligent functions to overseas markets and accelerates the penetration of home projectors in overseas markets. At present, the growth space of Chinese projector brands on the eBay platform is huge.
Lumen degree is the most important indicator of the projector. Mainstream configuration: > 6000 lumens, 1080p resolution, support for wifi connection, multi-device connection, and excellent sound quality.
Portable projectors are highly popular in Europe because of their small size and easy to carry. Laser TVs have replaced TVs with laser projectors because of their high-definition picture quality and large-size projection.
Hot selling price range: 100€ to 200€
The above categories will be the high-growth categories of the eBay platform in 2022, hoping to help you sell small partners quickly cut into the track of the electronic category, Xiaoyi is waiting for you to sell Oh!