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Holidays are business opportunities, eBay helps you tap the potential business opportunities of Valentine's Day "banknotes"

author:eBayCBT
Holidays are business opportunities, eBay helps you tap the potential business opportunities of Valentine's Day "banknotes"

As the "iconic festival" at the beginning of the new year of 2022, the market demand and cross-border sales peak of Valentine's Day have quietly arrived. The search and purchase demand for related products is intensifying and gradually rising.

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According to google trends Google trends in the past week's list of popular gift searches, the search volume related to "Valentines Day" has increased significantly in the past week, and a number of demand scenarios such as gifts for men and women and Valentine's Day gifts have been derived.

The data shows that the number of people searching for "give him a Valentine's Day gift" on Google Trends has increased by 300% in the past week, the number of people searching for "the best Valentine's Day gift for him" has increased by 250%, and the top 10 other Valentine's Day related searches have also shown varying degrees of high growth of more than 100%. [1]

Holidays are business opportunities, eBay helps you tap the potential business opportunities of Valentine's Day "banknotes"

Chart: "Google Trends" top gift searches over the past week

Combined with the data of "the search interest in product categories in the internet search on Google Trends in the past week", the demand for Products for Valentine's Day by overseas buyers this year should not be underestimated, and even the demand and pursuit of major product categories are not the same.

Holidays are business opportunities, eBay helps you tap the potential business opportunities of Valentine's Day "banknotes"

Chart: "Google Trends" interest in searching for product categories in web searches over the past week

Holidays are business opportunities, eBay helps you tap the potential business opportunities of Valentine's Day "banknotes"

Let's take a look at the top 10 hot search keyword lists and platform categories of the five mainstream sites of eBay in the United States, the United Kingdom, Australia, Spain and Germany on the eve of Valentine's Day in 2021 (January 1, 2021 - February 14, 2021), understand the reference basis for overseas consumers' Valentine's Day online shopping trends and preferences, so that the seller's selection is more targeted and more in line with buyers' needs.

Holidays are business opportunities, eBay helps you tap the potential business opportunities of Valentine's Day "banknotes"

Last year, the epidemic in the United States was more severe, and the corresponding home scene also increased the great demand for electronic products. Including PS5 game consoles, tablets, and laptops, they are all the first choice of popular items for Americans to work from home and relax at home. Due to the spread of the Olmikeron strain, the current epidemic spread in the United States this year is still relatively severe, consumer demand is similar to last year, for Chinese sellers, it is recommended that sellers avoid the risk of intellectual property infringement in advance, while planning cross-border logistics and transportation and overseas warehousing, timely follow-up of pre-sales and after-sales service.

Of course, in addition to the above search keywords, in fact, LED light strips, sewing machines, chainsaws, etc. are also hot products under the furniture and home category, and sellers can also seize the opportunity and strike at the right time.

Holidays are business opportunities, eBay helps you tap the potential business opportunities of Valentine's Day "banknotes"

In the first quarter of the winter and spring, the British can be said to have played with home fashion and home decoration. Coupled with the restrictions of home isolation during the epidemic, the consumer demand for Valentine's Day has then extended from traditional electronic products to home furniture, commercial and industrial supplies, and high-tech lifestyle products.

It should be pointed out that with the warming of the weather in February and March, the equipment of various industrial institutions in commercial and industrial categories will usher in a small wave of peak demand season: the search popularity of related equipment and tools will begin to rise rapidly, such as lathes/machine tools, excavators, small excavators, unloading trucks, generators, forklifts, scaffolding boards, as well as agricultural machinery equipment, as well as international brands of major professional tools, etc.

Holidays are business opportunities, eBay helps you tap the potential business opportunities of Valentine's Day "banknotes"

Around the fashion category, Australian consumers are more inclined to search directly for relevant brand names, such as Gucci Gucci, Louis Vuitton and other brands.

It can be seen that Australian consumers are more aware of what they want and are more concerned about the quality of their brands and products. In addition to luxury brands, in fact, they have a natural affinity for fast fashion brands and electronic products with quality, design creativity and technological innovation.

For the selection of products in the new year, for Chinese sellers with their own brands, it is recommended that you make more efforts in product original research and development, design and process innovation, and create a brand image that is more in line with Australian consumers' light luxury or unique Chinese cultural characteristics, so as to highlight the siege in 2022.

Holidays are business opportunities, eBay helps you tap the potential business opportunities of Valentine's Day "banknotes"

Throughout the middle of January and February, the search keywords of the Spanish site were mostly concentrated in the electronic category. Of course, based on the category of electronic products, the search keywords of the series are also distinctive and eye-catching, such as fortnite cuentas, megadrive and portatil.

In fact, as one of the small language sites with an Internet penetration rate of about 80%, Spain is a rare mainstream market and one of the fastest growing markets in Europe. Spain is considered the fourth largest B2C e-commerce market in Europe, after Germany, the United Kingdom and France. To support your expansion into the eBay Spain site (ebay.es), eBay is inviting you to participate in the 2022 Q1 Nugget Spain – Transaction Fee Incentive Promotion, which will have a chance to receive an 80% deal fee reward for those that meet the requirements of the event, and an enterprise seller will have the opportunity to receive an event reward of up to $100,000 per quarter. Here, it is also recommended that sellers join the Qianfan plan to quickly tap the Spanish market.

Holidays are business opportunities, eBay helps you tap the potential business opportunities of Valentine's Day "banknotes"

The expansion of the German e-commerce market will continue to grow in the coming years. In IFH Cologne's forecast for the German market over the next four years, e-commerce sales in Germany will reach €120 billion by 2024. According to its calculations, the proportion of online sales in Germany will reach 16.5% in 2024. [2]

This is also evident in the search for eBay German buyers in 2021. In addition to the epidemic prevention needs such as masks (note that the masks required to be worn in Germany are FFP2 level), most of the purchasing power is concentrated in such high-priced products as laptops, game consoles, mobile phones and sleds. Similarly, around the current epidemic situation in 2022, home cleaning products and kitchen appliances are also good choices.

The above is a series of hot search keywords about Valentine's Day selections to share with you, for the development of cross-border products you have further questions and ideas, welcome to leave a message to exchange.

Material Source Description:

[1] Google Trends 2022 Shopping Trends:

https://trends.google.com/trends/story/US_cu_zIUiXGABAACOWM_en_en-US

2. Source: IFH Cologne

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