In 2022, when the Lantern Festival celebrates the Beijing Winter Olympics and stimulates the enthusiasm of the people of the whole country for ice and snow; then what kind of wonderful moments will occur when food culture and ice and snow culture collide?
On February 8, the eighth day of the first lunar month, DingfengZhen Chongqing Road Store, Guo Hongru, China's first short track speed skating world champion in 1989, Li Changxiang, the short track speed skating champion of the World University Games and the champion of the Asian Games, Wang Pengyu, the world junior short track speed skating champion and national champion, Zhu Zhaoyu, the national short track speed skating champion, and Ren Yuru, the national junior short track speed skating champion, the arrival of these five ice and snow champions made Dingfengzhen, who has a history of 111 years, burst out of ice and snow enthusiasm. As a long-established enterprise of intangible cultural heritage in Jilin Province, Dingfengzhen's "Xiao" Yaohu Year handicraft "Huang" Lantern cheered for the 2022 Beijing Winter Olympics.
The five ice and snow champions walked into the century-old Dingfengzhen to tell the project content of ice and snow sports and the process of winning the championship, and the scene ignited a burst of ice and snow enthusiasm! A piece of ice and snow stories let the big friends and children on the scene can't help but be obsessed, to the Lantern link, Dingfeng True Intangible Cultural Heritage Skills Inheritance people's handicraft skills and let the ice and snow champions immersed in it, fun is endless! It's the perfect blend of ice and snow culture and traditional food culture!
Dingfengzhen General Manager Xie Baotian said in his speech that the Spring Festival coincided with the Winter Olympics, intangible cultural heritage holding hands with ice and snow, food culture and ice and snow sports make this winter full of passion, we hereby hold ice and snow champions into the century-old Dingfeng real intangible cultural activities, the Winter Olympics in Beijing, experience in Jilin, welcome friends from all over the world to Changchun to enjoy the beauty of ice and snow, experience ice and snow sports, taste Changchun's time-honored food!
At the event site, Dingfeng True Non-hereditary heirs Wang Fang and Chen Lijuan, two skill masters, led everyone to experience the shaking Lantern and the production of Beijing Eight pieces together, and the participating families can also freely choose sticky sugar people, make flower lanterns, shadow puppet plays, guess lantern riddles and other activities, and experience the family's homemade fresh Lantern can also be taken home to taste their own learning results. In addition, the non-genetic heirs also gave five ice and snow champions and experience families a beautiful DingfengZhen Lantern Gift Pack and Dingfengzhen Limited Edition Winter Olympics-themed pastry gift box.
"The century-old Dingfeng true inheritance of intangible cultural heritage, ice and snow athletes inherit faster, higher and stronger Olympic spirit, we ice and snow athletes and Dingfeng true non-genetic inheritors are particularly similar!" In 1989, Guo Hongru, China's first short track speed skating world champion, talked about the feeling of this event, through the Dingfeng True Intangible Cultural Heritage Experience Activity, saw that everyone had more understanding of ice and snow sports, more expectations for ice and snow Jilin, more love for ice and snow city food culture, our common "inheritance", in the winter when traditional festivals and beijing Winter Olympics met, in Changchun where ice and snow and food blended, prosper together, and go to the future together!
After experiencing the on-site self-made Lantern festival and other activities, several primary and secondary school students who participated in the activities expressed their full harvest. Xin Yizhuo, a first-year senior at the Affiliated Middle School of Northeast Normal University, said: "In the process of making the Lantern Festival, I saw that these champion athletes worked very hard, and I could feel the spirit of the Winter Olympics from them, and I felt that I should learn from them and continue to explore and strive for excellence in learning." In this activity, I also found the meaning of inheritance, such as the inheritance of intangible cultural heritage and the inheritance of sportsmanship by champions, we must also inherit these excellent cultures and qualities around us. Ni Aosong, a seventh-grade student at Huayue School in Changchun Jingyue High-tech Industrial Technology Development Zone, said that this activity made him truly feel the charm of intangible cultural heritage, and also met the short track speed skating champion, thinking of the joy after the champion won the championship, and also thinking of the hardships of athletes who usually train hard, he wanted to integrate that hard spirit into his studies.
It is understood that Dingfengzhen has consistently strict requirements and high standards of product quality, won word of mouth for enterprises, and also won honors, and has won nearly 100 honors such as "China Well-known Trademark", the first batch of "Chinese Time-honored Brands" of the Ministry of Commerce, and "Jilin Provincial Intangible Cultural Heritage". The Lantern Theme Intangible Cultural Heritage Inheritance Activity of the Year of the Tiger celebrates the Ice and Snow Olympic Games with ice and snow cuisine, promotes the ice and snow sports culture and ice and snow food culture, and the ice and snow champions lead everyone to understand the intangible cultural heritage, understand the brand story of "Chinese time-honored brand", and make the century-old brand rejuvenate.