On February 8th, Dingfengzhen Intangible Cultural Heritage Inheritance Activity welcomed 5 special guests, former "Ice and Snow Champions", who gathered with 30 groups of citizens and families at Dingfengzhen Chongqing Road Store to participate in activities such as "Lantern Festival, Guessing Lantern Riddles, Making Flower Lanterns, Eating Sugar People, Handmade Beijing Eight Pieces, Shadow PuppetRy", etc., to experience the festive atmosphere of traditional Chinese festivals.
The event specially invited Guo Hongru, the champion of the 1989 Short Track Speed Skating World Championships and the first world champion of China since the launch of the short track speed skating event in 1981, Li Changxiang, the champion of the women's 500 meters short track speed skating of the 16th World University Games and the champion of the women's relay 3000 meters at the 1991 World Championships, Wang Pengyu, the champion of the 2019 INTERNATIONAL SKATING Short Track Speed Skating World Junior Championships and the champion of the men's 1500 meters of the 2019 National Short Track Speed Skating Championships. National short track speed skating champion Zhu Zhaoyu and national junior short track speed skating champion Ren Yuru participated in the Dingfeng True Intangible Cultural Heritage Inheritance Activity, cheering for the Chinese athletes at the Beijing Winter Olympics in a different way.
Guo Hongru told reporters: "It is very meaningful to participate in such intangible cultural heritage inheritance activities today, because what we have in common with Dingfeng is 'inheritance', from generation to generation, from generation to generation, we always carry forward with firm ideals and beliefs." ”
At the event site, the non-genetic heirs also gave each "ice and snow champion" and experience family a beautiful Dingfeng Zhen Lantern Gift Package, as well as a limited edition Winter Olympics theme cake gift box of Dingfeng Zhen to express good wishes: May the ice and snow project flourish, athletes achieve better results, and work together for the future!
Ms. Zhou, a citizen, told reporters that this is the third consecutive year that their family has participated in the Dingfeng True Lantern Festival! Every year, looking forward to leading children to the store to experience, she said: "Dingfeng real activities let us experience the full taste of the New Year, the New Year is particularly happy, but also want children to know more about Chinese folk festivals, live Chinese traditional festivals!" ”
Xie Baotian, general manager of Changchun Dingfeng real food co., ltd., said in his speech that the joy of the Spring Festival coincided with the joy of the Winter Olympics, the intangible cultural heritage held hands with the whole people's ice and snow boom, and the food culture and ice and snow sports made this winter full of passion!
It is understood that the purpose of holding this event is to celebrate the Beijing 2022 Winter Olympics with ice and snow sports and food culture as the medium, to promote the ice and snow sports culture and ice and snow food culture, and the ice and snow sports champions lead everyone to understand the intangible cultural heritage and the brand story of "China's time-honored brand" and carry forward the Olympic spirit. We invite everyone to carry forward the traditional Chinese culture together with the inheritors of Dingfengzhen's pastry making skills, so that the ice and snow culture and food culture can be combined and passed on from generation to generation.
The reporter learned that Dingfengzhen has consistently strict requirements and high standards of product quality, which has won word of mouth and honor for enterprises, and has won nearly 100 honors such as "China Well-known Trademark", the first batch of "Chinese Time-honored Brands" of the Ministry of Commerce, and "Jilin Provincial Intangible Cultural Heritage". In terms of business model, the century-old brand has been revitalized through online and offline parallel methods.