[Introduction: When the short video appears in the video of the women's football team coming forward and the men's football team "I am afraid", in fact, the car also has a similar "lens". From the women's football team to the championship to the expectation of the car, not only hope for the rise and responsibility of mainstream car companies, but to seize the opportunity given by God to change the direction of automobile civilization and create an automobile era that belongs to China. 】
Written by | Yan Guangming and edited by | Qian Lei
Just when the men's football team is indisputable national condemnation, the women's football team's victory has excited the whole country, and at the same time, it has to make people think, why is it always "hot-blooded daughters" instead of "bloody boys"? Could this be the curse of yin and yang? This strong contrast always feels that there is a lingering hidden pain, something is wrong, what is the underlying reason?
This is not literature, as Zhang Jie, who has just died, said in her answer to why she wrote "No Words", "Responsibility, no one accounts to me, the responsibility of the self." "Foreigners understood the book and thought it was a philosophical, psychological novel, but it was so poetic. When asked by foreign media in time, Zhang Jie said, I was speechless, thinking, do you know how I have lived in these twelve years? I think that's the reason for the success. How could women's football have been successful?
Twenty years ago, I interviewed Sun Wen and wrote an article about "Women's Football Heroes on Wheels.". Women's football coach Que Weifang told me, "Which of the women's football players does not have injuries on their bodies, which are not playing football with injuries, which are not eating medicine as 'rice'." I remember talking about what she saw with her own eyes when she accompanied the women's football team members for 8 years, her eyes were red, and she said with tears, "The key is that they all fight with their bodies!" "What is unfair is that their treatment and status are very different from those of men's football. When Fan Zhiyi took an annual salary of 200,000 yuan, Sun Wen's monthly salary was only a few hundred yuan.
I can't imagine that such a history will repeat itself again, how can public opinion not boil, and the public anger caused by the indisputable anger of the men's football team is not only winning or losing? Such an impact will inevitably trigger many associations, whether in the past or in the present, the terrible thing is not to win or lose, but to be ashamed and humiliated. Why do things like this happen? As an automotive media, I naturally think of things in the automotive industry, experience and witness a lot of what has happened and are happening, and I can't help but sigh and be confused. For example, what is active and favored by public opinion today is not those mainstream car companies that enjoy rich resources and status, but those non-mainstream car companies and even private enterprises that have been dismissive, do not pay attention to the law at all and are humble. Even today, when the automobile enters a period of transformation, this is still the case.
In the history of China's automobile development for more than 40 years, the state and the government have placed high hopes on mainstream car companies and given all-round support, including policies and resources, manpower and capital tilts, hoping to "move from small cars to big cars" (pillar industries). But the fact is that the last products that are active in the market are not their own products, in addition to joint venture products, the proportion of independent products is still not high. Someone has done a survey, and if the contribution of the joint venture is removed, the rest is not optimistic. If you dig a little deeper, the original technology of the car is not so confident. If we look at it from a macro perspective, the joint venture, which was originally a temporary measure, is now regarded as a basis for survival, and solidified into a "development thinking", and it is also universally accepted and acquiesced. This is probably unique in the world.
This is worth thinking about, the joint venture thinking in stimulating the development of China's automobile industry at the same time dwarfing itself, so that in addition to repeated introduction is to extend the joint venture period of the strange circle, it seems that there is no way to be confident, can only find masturbation in the technical feedback (near the technical transformation of the water building platform). However, in contrast, the activity of non-mainstream car companies is exciting, because there is no joint venture crutch, but against the trend of growth, dashing freedom, doing a famous job, won the recognition of the market, although there are still many immature, but in resisting the arrogance and arrogance of the joint venture has played a cooling role.
Objectively speaking, the formation of the pattern of "independent upward, joint venture downward", non-mainstream car companies have played a considerable positive role, the key is inseparable from the rationality and consciousness of consumers, independent products pass, behind the national strength and people's awakening of the background of the times. This is the information released by the non-technical factors of the car, and some mainstream car companies under the inertial thinking have not yet realized these changes, but "lie flat" and continue to embrace the joint venture to do their dreams. Xinhua News Agency once analyzed the internal analysis of the automobile issue, "In the 1980s, the car just began to enter the family, and the car was either used as a means of production or belonged to the typical "conspicuous consumption". Nowadays, the car has become a common means of transportation for Chinese, but in some developed countries, the car is instead used as a "leisure means of transportation". Cars are argued to be both an economic and a social one. He pointed out that "culture determines the direction of automobile society (automobile society is not a community of automobile production and consumption, but the whole society of the automobile era). ”
Therefore, the car mania, the driving force of high fever for more than a few decades, or boils down to culture (even Marx was shocked: the value of many commodities has nothing to do with "their physical properties"), involving the whole social problem, can not be looked at in isolation, but from the height of the times and history (placed in the global vision of observation), it will be found that whether it is the discussion of car civilization in the past, or the analysis of the chaos of new forces today, it has not yet got rid of the limitations of appearances, on the automobile, Or as a lonely product or commodity, it can only be material, not rising to the spiritual, connotative level. The result? People of insight are not without worry, "If everyone does not care about automobile civilization, the realization of the automobile dream is a disaster." "It's not alarmist, it's happening every day
Or the fears that are being generated and that we do not want to see.
Some educators have described Chinese's cleverness this way: the invention of 0-1 is rarely appreciated, but the play of 1-10 is unmatched. So, yesterday we were still saying that cars change the world, and now there are countless "various definitions that change cars". Insiders have done research and analysis, whether it is independent or innovative, close to look closely, or a chicken feather, there is no real change and subversion, especially the mainstream of the innovative car, including new energy vehicles, are still difficult to be proud, but repeatedly criticized, not as good as non-mainstream, poor donkey skills. Therefore, the tragic phenomenon of "women's football" has reappeared and become the reason for people to say things. When the short video appears in the video of the women's football team coming forward and the men's football team "I am afraid", in fact, the car has a similar "shot". Maybe you can't think about it, otherwise you won't be able to sleep.
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From the women's football team to the championship to the expectation of the car, not only hope for the rise and responsibility of mainstream car companies, but to seize the opportunity given by God to change the direction of automobile civilization and create an automobile era that belongs to China. Taken together, we already have such conditions and advantages that not only, but should become, global icons. The car can be seen as a physical representation of abstract concepts such as speed, freedom, and unconventional wealth, but it can also be a sign of a new totem for human beings. The revelations of the Beijing Winter Olympics are enough to prove this, and even the world is convinced.
The car, far less simple than we think, is still the fulcrum that drives the world.
(This article is the original of "Heyan Reading Car", without authorization, it may not be reproduced)