IT House February 8 news, last October, Bandai Namco announced a new mission, vision and Logo, the new Logo will be officially launched in April 2022.
However, while sharing the details of its medium-term plan (April 2022 to March 2025) with shareholders today, Bandai Namco announced that the logo will be changed again, from magenta to bright red.
In its medium-term plan report, Bandai Namco explains the design philosophy behind the new logo, most of which repeats the logo concept from last October. The new logo is designed from a bubble pattern or Japanese manga culture for speaking – expressing the brand's potential to connect with people around the world and "inspire them with amazing ideas".
IT House learned that Bandai Namco sent a questionnaire to employees around the world to collect their thoughts on the logo. From the frequently mentioned words, Bandai Namco selected candidate colors through a scientific method of associating words with colors. From these candidate colors, a bright red color was chosen to create an impression of enthusiasm, fun, activity and boldness.