"To buy a car, go to the pier." Nowadays, many Songjiang people think of this sentence when they are preparing to buy a new car. In recent years, the development momentum of auto parts supporting production, automobile sales and automobile service industry in Chedun Town has been rapid, forming an industrial chain cluster with great innovation and development potential, and has gathered more than 100 automotive industry chain related enterprises.
On February 7th, the first day of the year of the Tiger, Komatsu visited Chedun Town and felt the surging power of the development of the Automotive Industry.
Parts production line orders are busy
At 9:30 a.m. on February 7, the production workshop of Feishi Powered Auto Seat Parts (Shanghai) Co., Ltd. in Chedun Town was busy, and workers had started the order-making mode. The company's main products are the core components of car seats. "The order volume is large, and our production line workers come to work on the fifth day of the first month." Mo Yongsheng, the company's director of operations in China, told Komatsu.
On the same day, in Shanghai Chuangzhi Auto Parts Co., Ltd., located on Xiangting Road, the production line was also in full swing. "On the first day of construction, our employee attendance rate has exceeded 80%, according to the company's existing production capacity, the next 6 months of orders have been saturated, and it is expected that the annual sales can achieve more than 20% growth." Li Fangqiu, deputy general manager of the company, said that order saturation stems from the perfect pursuit of quality, precision automotive interior components, extremely high requirements for product quality, the need for first-class equipment investment, perfect management system and a strong technical team, since three years ago settled in Chedun Town, relying on the superior business environment here, the company can continue to develop.
Atlas Copco Industrial Technology (Shanghai) Co., Ltd. has been rooted in Chedun Town for 15 years, deeply cultivating the automotive gluing, riveting, flow drilling, visual inspection equipment market, customers covering almost all car companies, is the "star enterprise" in the automotive industry chain of Chedun. The relevant technical personnel of the company told Komatsu that many of their colleagues fought in the first line of on-site installation and commissioning of supporting car manufacturers throughout the Spring Festival holiday. Talking about why the company chose the pier, Ma Hanning, general manager of the company, said frankly: "The business environment and location advantages here are good, the right talents can be recruited, and the supply chain supporting us is also very close." "In fact, the company has really chosen the right place." Although the new site was moved in the middle due to the needs of the site, it never left the pier. Ma Hanning said that the right place was chosen, and the company also ushered in rapid development, especially in the past five years, the company's sales revenue has achieved nearly three times the growth.
In recent years, Chedun Town has seized the opportunity of the development of the auto parts industry chain to take advantage of the momentum. Thanks to the drive of the industrial chain, excellent auto parts enterprises gather more and more, at present, there are more than 100 automotive industry chain related enterprises, covering automotive design, automotive molds, automotive painting equipment and so on. Statistics show that last year, the enterprises involved in the pan-auto parts industry in Chedun Town contributed nearly 4 billion yuan to the output value, more than one-fifth of the total output value of the Chedun industry. Driven by the automobile industry, the economic indicators of Chedun Town also showed a good development trend last year. "We have continued to optimize the business environment through the introduction of special policies and the tilt of resource elements, and promote the collaborative innovation and development of the auto parts industry chain." Shao Fangxing, deputy mayor of Chedun Town, introduced.
Auto sales enterprises have reported frequent successes
Today, on the north side of the newly renovated Beisong Highway, 8 well-known car brand 4S stores such as BMW, Mercedes-Benz, Audi, Lincoln, Land Rover, Jaguar, FAW-Volkswagen and Lexus are lined up. On February 7, it rained heavily outside, but it did not affect the enthusiasm of car buyers in the slightest. "There are many models here, and the prices are affordable, so I booked a new car here." In the afternoon of the same day, Li Weijin, a citizen of Songjiang, came to Shanghai Donglian Song'ao Automobile Sales Service Co., Ltd. to pick up his new car. It is reported that the company has been rooted in the pier for 9 years. "Last year, a total of 1,485 cars were sold, with a total sales income of 530 million yuan, in addition to local customers in Songjiang, there are also customers in Fengxian, Minhang, Jinshan and other places." Taking stock of last year's performance, Chen Chen, assistant general manager of the company, was overflowing with joy.
"Songjiang has the highest number of BMW cars among all the district and county-level cities in China." In 2009, BMW's first-class sales agents in China found a professional third-party market research agency to conduct a market survey in all developed cities in China, and finally reached the above conclusions. Therefore, the sales agency decided to open a 4S store in Matsue. The shop is now located on the North Pine Highway in Chedun Town.
Under the guidance of the BENCHMARK OF THE BMW brand, after that, Mercedes-Benz, Audi and other car brands also flocked to the market, and in only two or three years, the Beisong Highway Automobile 4S Sunshine Corridor has begun to take shape. Nowadays, Chedun Town will develop and utilize the land for the second time, after 10 years of construction, this automobile 4S sunshine corridor has gradually matured, and famous car brands such as Weilai and Hongqi have also come to negotiate settlement.
Liu Jie, general manager of Shanghai Baohua Automobile Sales Service Co., Ltd., is a witness and witness to the development of the 4S Sunshine Corridor of Beisong Highway Automobile. "In 2009, there were still old factories and scattered wasteland along the Beisong Highway, and at that time, no one would have imagined that this road would now become a sales and maintenance cluster for High-end Cars in Songjiang." Liu Jie said.
In the whole year of 2021, a total of 8,500 cars were sold in the Beisong Highway Automobile 4S Sunshine Corridor in Chedun Town, which became a new growth point for the tax revenue of Chedun Town. "The pier is named after the 'car', and in the future, it will actively promote the deep integration of intelligent manufacturing and various industries in the automotive field, promote the innovative development of the whole industrial chain cluster of the automobile in the pier, tell the story of the 'car' industry, and make the automobile industry one of the business cards of the pier characteristic economy." Jiang Xuefeng, mayor of Chedun Town, said.
Text: Liang Feng
Photo: Liang Feng Zhang Zhelun
Editors: Xia Ting, Xu Ping, Gui Kexin