Recently, pigeon electric vehicles held in Wuxi Pigeon Group Company 2021 annual sales annual meeting, at the meeting, Pigeon Electric Vehicle Chairman Xu Longfa officially announced the strategic planning of Pigeon Group Company in 2022: foreign sales to reach 100 countries and regions, total sales at home and abroad reached 2 million vehicles, from the industry's top ten to the top five in the industry.
"There are dreams that no one is great, there will be a miracle with courage", the strategic planning of pigeon electric vehicles in 2022 will never stay only in the stage of "dreams", if you want to go all out to achieve it, where is the confidence of pigeon electric vehicles?
The highlights of the pigeon race in 2021 continue
SAI GE
Brand potential is exploding again
In 2021, due to the influence of many factors, the sales of electric vehicles in the electric vehicle market are extremely difficult, but the pigeon electric vehicle can pass the pass every month, win every month, and become one of the few companies in the industry to achieve sustained sales growth in 2021.
At the Tianjin exhibition in March, the pigeon super crown series products were launched, and the super crown series products continued the pigeon's consistent high-quality, high-performance, high-value product style, and on this basis, with mileage and power as the core of technology, giving the product the core value of "double mileage and extraordinary experience", adhering to the scientific and technological wisdom and independent innovation of the pigeon, and opening a new chapter in the brand development in 2021 with the super crown series products.
In July Zhengzhou flood, pigeon electric vehicle for the first time to organize personnel and materials to participate in the rescue work of Zhengzhou, highlighting the pigeon brand's high sense of social responsibility, as the top ten brands in the electric vehicle industry, pigeon racing has always regarded social responsibility as an important part of the development of enterprises, through repeated acts of kindness, to win the trust and recognition of more users.
In August, Olympic champion Liu Yang praised the pigeon racing, the only one in the industry. "National good car, first select the pigeon", is not a fascinating "gimmick", but the pigeon for more than ten years as a day, adhere to the absolute confidence of creating a higher performance electric vehicle, it is with the blessing of good products, so that the pigeon electric vehicle in the industry inside and outside the reputation.
In September, the mythical model returned, setting a sales myth of 40,000 units sold in one hour and second; in October, the second 101 "Hi Purchase Festival" led the terminal sales to explode, only 1 month, the sales exceeded 100,000 units; in November, foreign trade grew rapidly, and the cumulative export of pigeon products reached 51 countries; in December, the Legend of condor created a miracle again, selling 30,000 units in 2 hours, and the perfect end of 2021.
Pigeon such a hot sales miracle, undoubtedly become a model of hot sales of the industry's products, the entire 2021, pigeon electric vehicles completed excellently, in the product force, brand power and marketing power and other aspects of the addition, for its 2022 to continue to climb the industry to a new height laid a solid foundation, and therefore, pigeon electric vehicles absolutely have the courage to shout out the "foreign sales reached 100 countries and regions, sales exceeded 2.2 million, impact the industry's top five" strategic goal.
The goal is clear and the direction is clear
The 2022 pigeons went all out
Of course, as a mature leading brand, we must not keep the past achievements and plan the future development map, so-called, grow in accumulation, and surpass in growth. As a result, for the new strategic objectives for 2022, pigeon racing has long been clearly planned and oriented.
Product research and development direction: Pigeon racing will continue to actively respond to and implement the national strategic planning, around the center of the "new national standard electric vehicle", to create "intelligent + environmental protection + safety + convenience + comfort + beautiful" and many other elements coexist products. In 2022, racing pigeon electric vehicles will rely on the company's professional R & D and design team to focus on combing and creating luxury products, improving the appearance of chartered cars, and living up to the brand recognition of "national good cars, preferred pigeons".
Procurement system direction: establish a "large order + large-scale" procurement system, integrate the industry's superior resources, and ensure the source quality of products.
Production system direction: continue the product concept of "high value + high efficiency + high quality", create first-class quality and first-class products, and rely on five major production bases such as Tianjin, Wuxi, Henan and Shandong to greatly improve production capacity and efficiency.
Profit center direction: the implementation of "low cost + low loss + low gross profit" price system, to market demand as the basic point, the maximum profit to the dealer.
Product structure keywords: more full qualifications, more full categories, more high performance, more choices. As the first car company in the industry to obtain 3C certification, as a car company with all categories of electric two-wheelers, electric motorcycles, leisure tricycles, freight tricycles, new energy electric vehicles, etc., as the first car company to land on the National Day ceremony and become synonymous with "higher performance electric vehicles", as a car company with "Racing Pigeon", "Little Hey" and "Yigu" multi-brand coordinated development, Racing Pigeon has interpreted with strength, how to give dealers the most secure guarantee for making money. At the same time, in 2022, pigeon electric vehicles will create "large-scale" single products and explosive products, as well as "super cost-effective" traffic products, continue to create more sales myths, so that every dealer can achieve more profits.
Marketing system direction: the formation of a professional and excellent sales team, from the internal marketing system to change the mind, from the external terminal empowerment to strengthen the service, from the independent camp to the integration of win-win, to ensure the completion of each stage of the sales target.
From product layout to supply chain integration, from profit distribution to channel empowerment, pigeon electric vehicles gather brand power, product power, channel power and marketing power as one, and go all out to go on a new journey, I believe that with a solid foundation in 2021 and a complete set of implementation plans for 2022, pigeon racing 2022 new strategic goals are just around the corner!