From its debut at the end of 2020 to its official listing in August last year, trumpchi shadow leopard's attention has skyrocketed. In the first month of listing, shadow leopard orders reached 15366 units, sales exceeded 10,000 for three consecutive months, so far the cumulative sales of more than 70,000 units, debut 4 months later won the "Oscar of the car industry" Xuanyuan award double champion, shadow leopard also quickly became a new hit in the 100,000-level sports car market.
In the face of the continuous division of the territory of new car-making forces, in the fiercely competitive and joint venture-led sports car market, Shadow Leopard successfully broke the situation, promoted the increase in the share of independent brands, and proved that independent brands and traditional fuel vehicles still have an irreplaceable position.
At the same time, "buy a chassis to send a car", "invincible within 100,000 yuan", "new IP of sports compact cars", "civilian sports cars", "net red models"... The legend of the shadow leopard in the jianghu has begun to spread. Shadow Leopard began to be active in the car circle as a new label for sports cars, and its excellent product power and subversive marketing methods were talked about by netizens. Until now, Shadow Leopard has become a TAG with its own traffic, and has become the new favorite of major V enthusiastic reviews.
Affected by the shortage of chips, the sales volume of the automobile market has generally declined, but the sales volume of Trumpchi Shadow Leopard has gone against the trend. So, how did the Shadow Leopard lock the hearts of Gen Z?
The shadow leopard accurately hit the aesthetic nerves of young people
The first is to look good. From animation to animation, the second dimension has raised the aesthetics of contemporary young people, and the value of appearance and justice have penetrated into their concept of consumption. The shadow leopard of the cosplay fighter, whether it is the sense of battle in the front face at first glance, or the side waist line that looks more and more fragrant, accurately hits the aesthetic nerves of young people. Coupled with the real four exhaust gas specially used to install X, it is no wonder that some car owners have said: "I just looked at it!" “
GAC Trumpchi Shadow Leopard length, width and height are 4700×1850×1432mm, wheelbase reached 2736mm, front horizontal space 1405mm, head space 1019mm, legroom 1075mm, rear horizontal space 1360mm, head space 952mm, knee space 75mm.
The driver and occupants of the 180cm height experience the space, and the front row is not to say, it is a problem in the front row of the car. The focus is on the back row, sitting spacious, the seven aunts and eight aunts sit in the back row, and it will not be crowded. The trunk space is also large and deep, and it can reserve a lot of bits and pieces, which is much more reliable than the Ma 3.
At the same time, the second row of seats supports to be lowered, and the space can be further expanded, and when you go home for the New Year's Holiday, open the trunk, no one will say that the shadow leopard car is a kind of cargo. After all, the vast majority of our young people really don't have much money on hand. Appearance and personality to meet their own requirements is one thing, to meet the requirements of parents and life, but also one side.
The interior part of the vehicle itself is consistent with the appearance, the steering wheel detail grip and chrome plating are just right, the adjustment range is extremely large, and the steering wheel detail part has the style of a first-line international manufacturer. The most special place in addition to the above, there is a valve button that opens the valve Whether you are in SPORT or SPORT+ or COMFORT mode, the sound is very, very tiger.
Acceleration state sitting in the car is really enjoyable, before the performance of the car deliberately changed the three-way exhaust, may not be able to achieve this open and close, there is a sense of retraction and release, the point is that this sound wave is not the sound of the driver's own fake sound, innocent sound.
The second is the yellow seat belt and the delicate yellow stitching design, the necessary control buttons such as air conditioning are physical, and the driving blind exercise is also convenient. Basically this car is full of sports atmosphere from the outside to the inside.
Power, configuration, Shadow Leopard can be described as the best in the same level
Of course, the shining "beauty" is by no means superficial. Cars are not handmade, and savvy young people will certainly shop around. However, whether it is more than power, more than configuration or more than price, although Shadow Leopard is not top-notch, it is always the best at the same level in synthesis. With a maximum horsepower of 177 horses and a peak torque of 270N·m, the Shadow Leopard does not hesitate on the track. There is a super sense interactive intelligent cockpit seating, fatigue reminder, gesture cutting song, L2 intelligent assisted driving are all routine operations. The all-rounder Shadow Leopard, the king of cost performance, deserves it.
Back to the driving itself, the overall driving tone of the car is indeed more sporty, the vehicle itself is equipped with ECO/COMFORT/SPORT/SPORT+ driving mode, through the central control armrest knob to adjust, switching animation effect is very similar to the feeling of playing the racing game Garage Car Selection.
Sport and SPORT+ modes have a feeling of very abundant power in the initial stage (about 0-100km/h) when driving. However, individuals especially like the steering feel of the SPORT+ mode, subjectively feeling that the following performance of the body is better than any other mode, the response is very fast, overtaking in the third ring road and the second ring road and the urban area, and the action is fast and crisp.
Suspension performance is the highlight, different from the "hard" of the general performance car, the vehicle itself is pressed manhole cover, the driver and passengers can feel the cervical spine and hips are very comfortable. There is almost no extra action when dealing with small vibrations, and the same is true for roll suppression, and there are indeed few cars that can find such performance at this price point.
"The combination of additions" is luck and strength
For Gen Z, faith is embodied as a human being.
The underlying logic of Shadow Leopard's design is always biased towards the user's perspective. In the choice of spokesperson, shadow leopard is exemplary. Grasp the hot spots of the Olympic Games, bet on Su Bingtian in advance, and the cooperation between Shadow Leopard and Asian Flyer can be described as a "Tim" cooperation. Before the start of the Olympic Games, not blindly pursuing traffic, Shadow Leopard officially announced Su Bingtian, whose temperament was in line, as a spokesperson. On the occasion of the listing of shadow leopard, just when Su Bingtian set a record of 9 seconds and 83 seconds to dominate the hot search list, shadow leopard quickly responded to the outside world and launched a film leopard J10 flyer version that pays tribute to the new record of 9.83s in 100 meters in Asia, which borisbai also quickly brushed the screen of the automotive industry: "Bet on the treasure", "Too good to choose the spokesperson!" ”
Betting on the treasure is both luck and strength. Do not blindly follow the big stream, should move from time to time, and go with the flow. In this regard, what is reflected is the effective upgrade of GAC Trumpchi's brand system and the accurate grasp of market trends. Pragmatic, modest and the pursuit of the ultimate are Su Bingtian's adjectives, which also coincide with the core spirit of the GAC Trumpchi brand. In the impetuous era, through Su Bingtian, the brand temperament conveyed by GAC Trumpchi has also successfully circled a large wave of young people.
Youthful marketing, will be the love of the end
Despite the big move of Asian trapeze, Trumpchi knows that if more young people want to understand shadow leopards, there is much more to do.
Therefore, after the debut of shadow leopard, Trumpchi launched a series of cross-border activities with two value lines of products & culture.
From the East China Sea extreme driving control, the national professional test drive to the aircraft carrier Jinkana, in addition to having fun with users and professional media, Trumpchi is even more willing to have their idea of "flying in the sky". Refining, applying, optimizing... A dream car of the young adult lineage has also gradually evolved.
Adhering to the concept of light philosophy, from PCRC super run night run, GT show, CJ national listing to co-creation modification, Trumpchi is well versed in the modification and two-dimensional culture of young people, communicates with users with young language, and penetrates into its value to help Shadow Leopard successfully go out of the circle. With Shadow Leopard as the link, at present, Shadow Leopard has set up 510 light friends groups nationwide, held a total of 400+ car friend activities, and the total number of light friends exceeded 30,000, truly realizing the full house of friends.
Shadow Leopard pushes multiple gifts waiting for you to enjoy, without fear of chip challenges
Under the chip crisis, GAC Trumpchi did not disrupt his steps, and created a shadow leopard by adhering to positive research and development, and sincerely gave the most complete configuration of 100,000 levels, which is also a shot in the arm for consumers. Watching consumers have for the shadow leopard, perhaps the market demand has not disappeared but been covered up, relying on hardcore product power, becoming a "hot commodity" among users, in order to better cope with the impact of the environment.
But the chip crisis has not been eliminated, orders are too hot, and Shadow Leopard is now in short supply. However, GAC Trumpchi's intelligent manufacturing plant is already working overtime to produce, and a large number of shadow leopards are preparing to be delivered "out of the cage". Good cars are worth waiting for, and I believe that with the gradual easing of chip shortages, Shadow Leopard will capture more consumer hearts.
As a keen driver, the launch of GAC Trumpchi Shadow Leopard, is gratifying, before the Shadow Leopard, it is difficult for us to get a set of fun, configuration, comfort at a price close to the people, it can be said that the Shadow Leopard pulled down the threshold of "sports car", so that more young people, can have the opportunity to love driving more, contact and love car sports, and young people, is the biggest driving force to promote the development of domestic automobile culture in the future.
At present, GAC Trumpchi Shadow Leopard is in hot sales, and the official guidance price is: 98,300 yuan - 128,000 yuan.
In addition, it is worth mentioning that the new car is listed, and the preferential gifts are attractive:
1, cool to fly up ceremony: "Trumpchi Smart Choice" car purchase program, first try and then buy, experience consumption, unhappy to change;
2. Provincial to flying gift: super 0 down payment, up to 7000 yuan financial discount (80,000 2 years 0 interest);
3. Huan to fly up ceremony: up to 5,000 yuan replacement subsidy;
4. Enjoy the flying gift: lifetime free basic traffic, 3 years free entertainment traffic (4G/month);
Remarks: Cool to fly up ceremony and provincial to fly up gift can not be stacked, please consult the local dealer for details.
Write at the end:
After finding out the way, under the extreme compression cost, Trumpchi simply decided to let the user think to impress the user. Users say that they want to race wild on the track, so there is a fighter theme, a track five-consecutive table and SPORT+ extreme sports mode; users want to "blow up" on the track anytime and anywhere, so there are real four exhaust sounds; users say they want a caring partner, so there is a super sense interactive intelligent cockpit. The underlying logic of Shadow Leopard's design is always biased towards the user's perspective.
The performance of "can fight" has brought hot market performance, and Shadow Leopard has broken through the siege of new car-making forces, and won the "Oscar of the Car Industry" Xuanyuan Award double champion in one fell swoop 4 months after debut, becoming the popular fried chicken in the car circle. As a self-owned brand traditional fuel vehicle in its early 100,000s, it can continuously sell more than 10,000, win awards, and bring its own traffic, and the success of Shadow Leopard is no accident.
Taking Shadow Leopard as a model, a younger, more energetic, both profound and forward-looking GAC Trumpchi has leapt up, and in the future, GAC Trumpchi, which is looking forward to attacking, will lead its own brand and create more surprises in the Chinese automotive market. In the post-epidemic generation, in the face of the uncertain Chinese auto market, Shadow Leopard's strong performance in the field of car segmentation has given a shot in the arm for the headwind and rapid rise of Chinese brand cars.
Image: Official, Online
Reprinted and rewritten from: Buy a car network
Original title: "Performance" on the public screen! Young people's first performance coupe preferred shadow leopard》