In the traditional customs and customs of the Chinese people about the Lunar New Year, Chinese New Year's Eve keeping the Chinese New Year's Eve, firecrackers to welcome the New Year, etc. are people's beautiful hopes for the future year. But after all, we are a vast country with many nationalities, and the Spring Festival customs of different nationalities and different regions are also different, such as keeping the new year in the north, making dumplings, visiting temple fairs, and in the south, eating tangyuan, dancing dragon lanterns... However, there is a custom that is common to modern Chinese people, that is, watching the Spring Festival Gala on the TV set and grabbing red envelopes. #Where did the 45 disappeared cars go# And in the spring evening of this year's Year of the Tiger, in addition to seeing the colorful programs with north-south characteristics, in the process of Jingdong APP grabbing red envelopes, it is a super jackpot, that is, the two-year use right of the 45-channel Lantu FREE extended version.
Think about it, according to the price of a Lantu FREE extended version of 333,600 yuan, the price of these 45 cars is more than 15 million yuan, and it is not surprising that Lantu prepared such a generous gift for the lucky audience on the spring evening of the Year of the Tiger, it is not surprising that it can brush the screen at the CCTV Spring Festival Gala.
Whether or not the Lantu car can be drawn is actually not important for most viewers, but the New Year can have the opportunity to win such a generous gift in a relaxed and fair way, which enhances the interest and attractiveness of the interaction of the Spring Festival Gala red envelope in the Year of the Tiger, and also allows the national audience to take this opportunity to dip into the blessing, which is also a beautiful expectation of the Chinese people in the traditional concept of "worshiping the year" since ancient times.
This year's Spring Festival Gala took "digital-real integration" as the key word, and the Lantu created by Dongfeng Motor, the national team of central enterprises, met the requirements of digitalization and new entities at the same time.
When it comes to the construction of cars by central enterprises, many people will definitely think of the self-containedness of many large domestic manufacturers, but although Lantu is produced by Dongfeng this time, it has explored a new integration model such as "mature car companies + Internet". In terms of technology, Lantu ensures the overall technical maturity and reliability of the product through the resource capital, core hardware and car-making platform delivered by Dongfeng Motor; in terms of operation, Lantu has transformed into a new force in car-making, creating for the first time an innovative business model such as direct operation by central enterprises, which in addition to minimizing the additional costs and premiums in the product sales process like the new forces of car-making, also has an important role, that is, to narrow the distance between manufacturers and users.
Speaking of which, we have to mention an important concept that Lantu has adhered to since the "establishment of the factory". We learned that Lantu, who jumped out of the thinking of large factories, hopes to build a user-centered user-oriented enterprise and use user thinking to build and sell cars.
From the more than 1,700 car owner names that we sprinkled on the public screen of Luo Zhenyu's New Year's Eve speech last year, to the online digital experience created with JD.com, Lantu's actions are all aimed at improving the comprehensive experience of product users, the former setting off the owner's sense of identity, and the latter allowing users to better understand the product before buying and using the car.
In order to do a good job as a user-oriented enterprise, Lantu has also made efforts in the product in addition to this series of marketing activities. Take the Lantu free range version sent in the Spring Festival Gala of the Year of the Tiger, the combination of 1.5T four-cylinder internal combustion engine + generator + motor solves the mileage anxiety problem that most headaches users have on the traditional pure electric body, in addition to achieving 860km OF NEDC comprehensive mileage, the vehicle also provides four kinds of charging methods including 11kW household slow charging, DC electric fast charging, on-board slow charging and conventional refueling, even if it is during the Spring Festival, it will not delay the time to go home.
At the same time, the Landu FREE extended range version is after all a high-end intelligent electric SUV with 330,000+, which is also directly in line with the needs of consumers at this level in terms of fun and comfort.
In terms of fun, the vehicle through the dual motor intelligent four-wheel drive to achieve 4.5 seconds 0-100km / h acceleration capacity, more importantly, the 1.5T four-cylinder internal combustion engine as a range extender intervention, can also achieve acceleration performance at high speed driving or feed state without attenuation, bringing the user fun in dynamic driving; in comfort, the all-aluminum suspension will also have a set of air suspension system, whether it is encountering rugged mountain roads on the way home, or changeable winding roads, can remain stable and comfortable, Make the journey back home safer and smoother.
It can be seen that Lantu and Lantu FREE Extended Range Edition from brand to product strength, indeed fulfilled its original commitment to build a user-oriented enterprise, and the spring evening of the Tiger Year, which is prepared for the audience to send blessings, also enhances the brand image at the same time, dare to use the strength of the product itself to gamble on a market reputation feedback, can not help but make people sigh that this boldness is indeed a large factory with a central enterprise background.