According to the British "Daily Mail" news, the well-known German journalist Honigstein will take a six-month sabbatical from his current media outlet The Athletic, and he will go to Manchester United to work as a personal media consultant for Lonnick. Previously, Lonnick had no relevant agent team, and he joined Manchester United directly involved in the negotiations. Therefore, the lack of external advice is cited as the main reason why Ronnick hired a media consultant.
For Manchester United, this is definitely good news. It's clear that since Lonnick joined Manchester United, discord in the team's dressing room has begun to rise and fall. On the one hand, it is due to the media's predation; on the other hand, of course, it is because of Ronnick's personal lack of experience in dealing with the media.
We know that Lonnick is a manager with a lot of football theory. The impression is that of a straight-forward, knowledgeable manager. Previously, he had been "alone" when working in the Red Bull department and the Locomotive Moscow, without the assistance of a dedicated brokerage team. But after joining Manchester United, continuing to "run naked" like this will not work.
The reason is simple. Manchester United are big players in football, and Lonnick works in the spotlight of the media. Any move will be reported intensively, even over-interpreted. In addition, the media will also dig a hole for Ronnick and deliberately ask about sensitive topics. At this time, Lonnick's straight-forward personality. It has become a "fragrant bun" in the eyes of the media.
At the beginning of joining Manchester United, when asked about Pogba's contract extension, Lonnick's statement was slightly tough. He said it was not his business to talk to the player about a contract extension and that there was no point in persuading a team that wanted to leave the team to stay. In addition, when it comes to recuperating, Lonnick asked to stay at the club in the future. In other words, it is tantamount to directly rejecting Pogba's previous behavior of flying to Dubai as soon as he recovers from injury.
Since then, the Manchester United locker room has been in turmoil. When talking about Martial's appearance, Lonnick directly gave the answer of "the player himself refused to play" at the press conference. Anthony Martial then counter-attacked; Ronaldo was replaced in the middle of the game, and Ronnick added fuel to the fire at the press conference later. He spoke directly about Ronaldo's conversation with him, putting C Ronaldo in an awkward position; the most recent time was talking about Jesse Lingard, Lonnick said that "the players need to take a break to sober up", and then was again angrily responded by the players.
Greenwood was then embroiled in an off-field storm and United immediately suspended his training and games. But such a decision has once again heard discord, and the media said that some players questioned United's decision was too hasty and too ruthless.
In short, at this critical juncture in the season, Manchester United must clear up all the factors that affect the hearts and minds of the military. At this time, the "consultant please consultant" appeared very timely. Honigstein is a veteran German journalist with many years of media experience. He knows how the media works, knows when to say something, what not to say, and how to respond to sensitive topics. With a master on his side, Ronnick can focus more on training and competition.