As an emerging market, the huge potential of the Indian smart TV market is optimistic about Internet brands such as Xiaomi and Thunderbird, and has successively released smart TV products in India, and the development is quite good, and since then it has also attracted more brands such as OnePlus.
After years of operation, the OnePlus brand has a certain reputation in the Indian smart TV market and continues to launch new products. Recently, OnePlus has spoken out again and will launch four smart TVs in India on February 17, two of which belong to the Y1s series, with dimensions of 32 inches and 42 (or 43) inches respectively. In terms of configuration, oneplus Y1S series TVs will be equipped with HDR10+, Android TV 11 OS, 20W speakers, dolby audio, dual-band Wi-Fi.
From the configuration point of view, the OnePlus Y1S series TV is more in line with the current situation of the Indian market in the period of rapid upgrading, and the continuous launch of new smart TV products for many years can also be seen in the importance of the OnePlus brand to the Indian market. Although from the current market share, there is still a big gap between OnePlus and the first-ranked millet, but the layers of one plus may also provide a steady stream of acceleration.
According to the survey data from counterpoint, a world-renowned data research agency, in the second quarter of 2021, two domestic brands entered the top five in the ranking of India's smart TV market share, and the specific rankings are as follows: Xiaomi first, accounting for 23% of the market share, Samsung second, accounting for 17%, LG, third, accounting for 11%, Sony ranked fourth, accounting for 9%; OnePlus ranked fifth, occupying 7% of the market share.
It is not difficult to see that the position of Xiaomi TV in the Indian market can be described as a ride on the dust, up to 23% of the share is quite stable, pulling down the second place Samsung several percentage points, one plus although the share can not be said to be very high, but also squeezed into the TOP5, and the share of the color TV veteran Sony is almost the same, the follow-up development prospects are promising.
In fact, the Millet brand can win the first place in the Indian market, which is not unrelated to its emphasis on the cost performance of Chinese brands of Internet TV, and its cost performance is high enough to beat the old Japanese and Korean color TV brands such as Samsung, LG and Sony, and can fully illustrate the market advantages of China's smart TV - as long as there is enough cost performance and in line with the development status of the Indian TV market, then it will be recognized by the market.
Looking back, the OnePlus brand did not enter the Indian TV market so early, belongs to the latecomers, and it is not easy to develop until now, but it can also enter the Indian color TV market TOP5, which is enough to show that it still has a certain strength, perhaps in time, gradually play the cost-effective advantages of Chinese brands, and continue to tap more market space, perhaps you can set a small goal, first in the Indian market to surpass Sony to try?