On February 1, the Middle Finger Research Institute released the "100 Cities Price Index Report", data show that in January 2022, the prices of new and second-hand residential buildings in 100 cities across the country continued to decline month-on-month, but the decline was narrowed. At the same time, at the beginning of 2022, some cities introduced new policies to bail out the property market.
According to the data released by the Middle Finger Research Institute, in January 2022, the average price of new residential buildings in 100 cities across the country was 16179 yuan / square meter, down 0.01% month-on-month, the decline was narrowed by 0.01 percentage points from the previous month, and the price has fallen three times in a row; up 2.06% year-on-year, the increase is 0.38 percentage points narrower than the previous month.
In terms of second-hand housing, the average price of second-hand residential buildings in Baicheng was 15987 yuan / square meter, down 0.08% month-on-month, the decline narrowed by 0.01 percentage points from the previous month, and the price has fallen for four consecutive years; up 2.86% year-on-year, the increase was narrowed by 0.41 percentage points from the previous month.
Judging from the number of rises and falls, the price of new houses fell in a total of 46 cities in January, a decrease of 12 from the previous month; in terms of second-hand housing, 65 cities fell month-on-month, and the number of cities that fell decreased by 6 compared with the previous month.
In January 2022, the prices of new houses and second-hand houses fell by a total of 30 cities month-on-month, a decrease of 14 from the previous month, of which the prices of new houses and second-hand houses in 13 cities fell three times in a row. The 13 cities include Guiyang, Kunming, Beihai, Harbin, Nanning, Nanchang, Yantai, Tangshan, Handan, Yichang, Dezhou, Hengshui and Guilin.
From the perspective of transaction scale, the report of the Middle Finger Research Institute shows that the overall national market is still relatively sluggish. In terms of new residential construction, the overall volume of key cities has declined, except for the transaction scale of the new housing market in Shanghai in January, the market performance of most cities is relatively cold, and some projects have experienced preferential promotions at the end of last year and exchanged price for volume, and the price concessions in January have weakened. In terms of second-hand housing, the market as a whole maintained a cold trend, except for the second-hand housing transaction volume in Hangzhou and Beijing, the transaction volume of second-hand housing in most other cities remained low.
By urban agglomeration, in January 2022, the prices of new residential buildings in Beijing-Tianjin-Hebei and the Pearl River Delta rose slightly month-on-month. The price of new houses in Beijing-Tianjin-Hebei increased slightly by 0.05% month-on-month, and Beijing in the region was driven by the entry of some projects higher than the average price of the city, and the house price stopped falling and rose;
The price of new houses in Zhangjiakou ended its continuous decline and rose slightly from the previous month. The price of new houses in the Pearl River Delta rose by 0.01% month-on-month, and the increase narrowed by 0.04 percentage points from the previous month. Prices of new residential buildings in the Shandong Peninsula and the Yangtze River Delta continued to fall.
In January, the price of new houses on the Shandong Peninsula fell by 0.01% month-on-month, and the new housing markets in Jinan and Qingdao remained sluggish.
The price of new houses in the Yangtze River Delta fell by 0.03% month-on-month, a decline of 0.02 percentage points from the previous month, and the prices of a total of 11 cities in the region fell month-on-month, and Shanghai was driven by the structural decline in house prices driven by the entry of some projects below the average price of cities.
It can be seen that in the context of the overall cooling of the market, the real estate regulation and control at the beginning of 2022 continues the policy direction of the fourth quarter of last year, and new policies are frequently introduced in various places to bail out the property market.
According to the report of the Middle Finger Research Institute, in January 2022, the central and local real estate policy environment continued to improve. Emphasize maintaining the continuity and stability of regulatory policies and enhancing the coordination and accuracy of regulatory policies;
Emphasize support for the commercial housing market to better meet the reasonable housing needs of home buyers and promote the healthy development of housing consumption;
Subsequently, the National Interbank Lending Center announced that the market quotation rate (LPR) for loans with a maturity of more than 5 years was cut by 5 basis points.
Asymmetric reductions in long- and short-term LPR rates
The 5-year LPR fell for the first time in 21 months, but the decline was slightly lower than expected
On January 20, the central bank announced the quoted interest rate of the new loan market, the 1-year LPR was 3.7%, down 10BP from the previous month, and the 5-year LPR was 4.60%, down 5BP from the previous period and slightly lower than the market expectation of 10BP.
The asymmetric downward adjustment of LPR sends at least two signals: highlighting "steady growth" and adhering to "housing and not speculation".
Compared with previous periods, this LPR adjustment has two major special features:
First, the 1-year LPR has seen a rare continuous adjustment, with the 1-year LPR falling by 5BP to 3.80% in December 2021 and then lowering again in January, which is the first time since the reform of LPR interest rates;
Second, the 5-year LPR rate has remained unchanged at 4.65% since April 2020, 21 months after the last adjustment, compared with the longest interval of no more than 4 months between the previous two interest rate adjustments.
Based on the excess MLF sequel this week and the reduction of the policy interest rate, the superimposed central bank earnestly stated that the market has fully expected the decline in LPR interest rates, and the focus is only on whether the long-term and short-term LPR interest rates are symmetrically lowered, and the adjustment range is 5BP or 10BP.
On January 17, the central bank launched a 700 billion yuan MLF, 100 billion yuan 7-day reverse repurchase operation, deducting the 500 billion yuan MLF and 10 billion yuan OFO that expired on the same day, the open market achieved a net investment of 290 billion yuan, and at the same time, the MLF interest rate as the LPR interest rate anchor was 10BP to 2.85%.
According to historical laws, the decline in MLF interest rates will lead to a synchronous and same adjustment of the 1-year LPR, so that the spread between the two remains at 90BP, while the 5-year LPR adjustment is likely to be smaller than the MLF, such as February and April 2020.
The asymmetric reduction of the long-term and short-term LPR interest rate, coupled with an adjustment in December, the cumulative reduction of the 1-year LPR by 15BP, the 5-year LPR by 5BP, the spread between the two widened by 10BP, sending at least two signals to the market:
First, "steady growth" has been placed in a more prominent position, and the 1-year LPR decline is comparable to the early stage of the outbreak;
Second, adhere to the positioning of "housing and not speculation", as a pricing reference for mortgage interest rates, the reduction of 5-year LPR is obviously more cautious and conservative.
The LPR reduction will help reduce corporate financing and residential mortgage costs
However, the effect of directly leveraging the demand for housing purchases is limited
Based on the interest rate transmission mechanism of MLF → LPR → loan interest rate, the LPR interest rate reduction will help guide commercial banks to reduce loan interest rates, thereby reducing corporate financing costs and stimulating the financing needs of market players.
Judging from the credit data in December, the weak medium and long-term loans of enterprises and the strong financing of bills jointly point to the current situation of insufficient willingness of enterprises to spend capital.
Specifically, in December, enterprises and institutions had medium- and long-term loans of 339.3 billion yuan, an increase of 210.7 billion yuan year-on-year, while the increase in bill financing was 319 billion yuan, an increase of 74.6 billion yuan and 158.5 billion yuan respectively, and the intention of banks to adjust the scale of credit with bill-to-bill loans was obvious.
On the other hand, short-term loans have increased year-on-year and have become the main support for corporate loans, which is not unrelated to the reduction of the 1-year LPR interest rate in December.
In the same way, the 5-year LPR interest rate reduction will also guide the mortgage interest rate into a downward channel, reduce the cost of residents' mortgages, and have positive significance in promoting the release of housing demand.
In December, the medium- and long-term increase in households was 355.8 billion yuan, an increase of 226.3 billion yuan less than the previous month, which may also be attributed to seasonal fluctuations, while the year-on-year increase of 83.4 billion yuan can basically demonstrate that the demand for mortgage loans for residents is still weak, after the rebound in long-term loans of residents in October and November, perhaps due to the centralized approval of existing loans after policy correction.
It should be pointed out that compared with the reduction of the down payment ratio, the recognition of the house and the non-recognition of the loan and other leveraged "fierce drugs", the reduction of the mortgage interest rate can only alleviate some of the pressure of repayment, and the direct leverage of the willingness to buy a house is relatively limited, and it is more worth paying attention to the impact of the wide currency and wide credit behind it on the real estate market expectations.
The central bank clearly released the "wide money" signal
Under the appeal of "stable growth", there is still a possibility of interest rate cuts and RRR cuts in the future
Within a week, from the reduction of the MLF policy interest rate by an unexpected margin on the 17th, to the positive statements such as the "three forces" at the 18th press conference, and then to the reduction of the LPR on the 20th, a series of operations of the central bank released a relatively clear signal of monetary easing, which not only implemented the requirements of the Central Economic Work Conference "policy force is appropriately in the front", but also reflected the urgency of the "stable growth" demand.
Why the urgency?
On the one hand, the domestic economic environment is facing the three pressures of demand contraction, supply shock, and expected weakening, gdp in the fourth quarter increased by 4% year-on-year, lower than the potential growth rate, December consumption and investment data are still weak, and the central bank's research data also shows that the residents' income perception index, employment perception index, and consumption willingness are at a low level;
On the other hand, the external environment The Fed is expected to raise interest rates and shrink its balance sheet in advance, and the first interest rate hike may be as close as March, resulting in a shortened window for domestic monetary policy easing, which also contrasts with the central bank's statement that "the plan of the year lies in the spring, forward-looking operations, and I am the mainstay".
The reduction of LPR interest rates will help guide banks to reduce loan interest rates, thereby reducing corporate financing and residential mortgage costs. However, the reduction of mortgage interest rates alone, the demand for housing that can be directly leveraged is relatively limited, and it depends on the degree of impact of the wide currency on market expectations, for cities with greater downward pressure on the property market, the policy of reducing mortgage interest rates is far less effective than reducing the down payment ratio, recognizing houses and not recognizing loans.
The central bank clearly released the "wide currency" signal three times this week, fully reflecting the policy force forward requirements and urgent demand for stable growth, combined with the precious window period of monetary policy and other considerations, we believe that this round of MLF, LPR interest rate cuts may not be the end, the first quarter does not rule out the possibility of further RRR cuts.
In summary, the following conclusions are drawn:
(1) The central bank's asymmetric reduction of long-term and short-term LPR interest rates released two major signals, one is to highlight the importance and urgency of "stable growth", and the other is to emphasize the positioning of "housing and not speculation".
(2) The reduction of LPR interest rate will guide commercial banks to reduce loan interest rates, thereby reducing corporate financing costs and residential mortgage costs. However, the direct leverage of the decline in mortgage interest rates on the demand for housing is relatively limited, but also depends on the degree of impact of the wide currency on market expectations, for cities with greater downward pressure on the market, the policy of reducing mortgage interest rates is far less effective than reducing the down payment ratio, recognizing the house and not recognizing the loan.
(3) Based on the fact that the first quarter is a valuable window period for monetary policy, and the demand for stable growth is strong, combined with the relevant statements of the central bank, there is still a possibility of reducing the RRR and cutting interest rates in the first quarter.
On May 31, 2021, a meeting was held to listen to the report on major policy measures to actively respond to the aging of the population during the "14th Five-Year Plan" period, and to review the Decision on Optimizing Fertility Policies to Promote the Long-term Balanced Development of the Population.
The meeting pointed out that the implementation of the two-child and comprehensive two-child policy has achieved positive results. At the same time, the total population of the mainland is huge, and the degree of population aging has deepened in recent years. Further optimizing the fertility policy and implementing the policy that a couple can have three children and supporting measures is conducive to improving the mainland's population structure, implementing the national strategy of actively responding to population aging, and maintaining the mainland's advantages in human resource endowments.
As a result, the three-child birth policy officially came. Last year, the three-child policy was also put on the agenda of various places, and specific implementation plans were formulated and introduced, which were reflected in this year's work report. 18 provinces have written the "three-child" policy into the government work report, and 4 places have linked the birth of babies with housing subsidies:
Subsequently, the Hebei work report proposed to carry out free screening of non-invasive prenatal genes for pregnant women and build 160 provincial-level infant and young child care service demonstration institutions;
The Shandong work report proposes to carry out provincial-level family childcare pilots, improve the inclusive and safe childcare service system, and add more than 70,000 childcare positions.
The Jiangsu work report proposes to implement the three-child birth policy, add more than 8,000 inclusive childcare positions, improve the inclusive childcare service system, accelerate the development of public and inclusive kindergartens, promote the better implementation of new birth policies, let young couples have less burden of childbirth and parenting, and promote the long-term balanced development of the population.
The Zhejiang work report pointed out that it is necessary to create a child-friendly environment, implement the three-child birth policy and supporting measures, completely cancel social support fees, establish a full-process childbirth service system, improve the emergency treatment system for critically ill pregnant women and newborns, and improve the birth insurance policy.
Optimize the birth leave system to ensure that workers enjoy birth-related leave and their welfare benefits in accordance with the law. Vigorously develop inclusive childcare services, support kindergartens to carry out integrated childcare services, strengthen the protection of minors, and actively build a child-friendly society.
Anhui has been refined to specific figures: including 469 newly filed infant and child care service institutions for children under 3 years old, with 36,000 new childcare places, while Shaanxi is to include infant and child care expenses for children under 3 years old in the special additional deduction of personal income tax, vigorously develop various forms of childcare services, and take multiple measures to reduce the burden of family fertility and parenting.
Linking up real estate to stimulate fertility
Behind the three-child birth policy, the national newborn population will hit a new low in recent years in 2021. According to the statistics bureau, at the end of 2021, the national population will be 1.413 billion people.
Among them, the birth population is 10.62 million, the death population is 10.14 million, and the population has only increased by 480,000, and the natural growth rate is 0.34 ‰.
According to the Statistics Bureau, the main reasons for the decline in the birth rate include the continuous decline in the number of women of childbearing age, the continued decline in fertility levels, and the fact that the COVID-19 pandemic has also delayed the marriage and childbearing arrangements of young people to some extent.
However, judging from the effects of the previous birth policies such as "single two-child" and "comprehensive second-child", positive results have been achieved.
According to the data of the seventh national census, the population of children aged 0-14 has increased by more than 30 million compared with 2010, an increase of 1.35 percentage points, and the proportion of "second children" in the birth population has risen from about 30% in 2013 to about 43% in 2021.
In order to promote the effect of the three-child policy to appear as soon as possible, many places even link "having children" with "buying a house".
In September last year, Linze County, Linze County, Zhangye City, Gansu Province, issued the "Implementation Opinions on Optimizing The Birth Policy in Linze County to Promote the Long-term Balanced Development of the Population (Trial)", which not only gave childcare subsidies for families with two children and three children for three consecutive years, but also gave a government subsidy of 40,000 yuan when purchasing commercial housing in the county urban area, and gave a government subsidy of 30,000 yuan when purchasing commercial housing in centralized residential areas such as central market towns, which launched the "first shot" of the "three-child family housing subsidy".
In December last year, Hai'an City, a city under the jurisdiction of Nantong City in Jiangsu Province, followed suit by introducing a policy of improving living conditions through urban and rural co-ordination, in which families with two and three children under the age of 18 whose children are permanent residents are given preferential treatment of 200 yuan and 400 yuan per square meter respectively when they purchase pre-sale commercial housing.
At the end of December, Ningbo City, Zhejiang Province, also issued a notice that from 2022, for families with two or three children, who have paid the housing provident fund for two consecutive years and apply for a provident fund loan for the first time to purchase the first set of self-occupied housing, the maximum loan amount will be increased from 600,000 yuan per household to 800,000 yuan per household.
On January 24, 2022, Sichuan Zizhong County issued the "two awards and one supplement" implementation plan for families with two children and three children to purchase commercial housing, according to the plan, after May 31, 2021 (the implementation date of the three-child policy), buyers of the same couple who have three children in accordance with the birth policy to buy commercial housing will be rewarded with a house area of 90 square meters (not included) below 10,000 yuan / set; the purchase of a house area of 90-140 square meters will be rewarded with 12,000 yuan / set The purchase of a house with an area of 140 square meters (exclusive) or more will be rewarded with 14,000 yuan / set.
At the local level, Beihai, Ningbo, Nanning, Qingdao, Jinan, Zigong, etc. have introduced new housing provident fund policies, including reducing the down payment ratio, increasing the maximum amount of provident fund loans, relaxing provident fund loan conditions and optimizing off-site loans, etc., reducing the threshold and cost of residents' housing purchase funds, promoting the release of housing demand, and alleviating the downward pressure on the local property market;
Kunming and Yulin introduced policies related to housing subsidies;
Hainan, Zhongshan, Jiaxing, Zibo and other provinces and cities have relaxed or relaxed the restrictions on settlement.
Attached is the full text of Zhongshan Settlement Policy:
Zhongshan further relaxes and optimizes the conditions for legal and stable residence and employment:
Those who have recently been insured for 1 consecutive year in Zhongshan City and have their own housing, or who do not have their own housing but have a legal and stable residence (including leasing) and who have been insured for 3 consecutive years in Zhongshan City, they and their spouses, minor children (including students who have reached adulthood but are not married in school), and parents who have lived together may apply to settle in Zhongshan.
Where there is self-owned housing, the household registration is registered in the self-owned housing; if there is no self-owned housing, the household registration is registered in the collective household of the neighborhood committee of the participating area.
In terms of talent introduction, those who work in Zhongshan City and meet one of the following conditions may apply to move their hukou to Zhongshan:
1. Fresh graduates of colleges and vocational colleges;
2. Personnel with full-time undergraduate degree in general higher education and within five years of graduation (including Chinese returnees);
Persons with master's or doctoral degrees or degrees under the age of 55; persons with a bachelor's degree, under the age of 45 and who have participated in social insurance in our city for at least 1 month; persons with a state-recognized college degree, under the age of 45 and insured in our city for 6 months;
3. Persons with intermediate titles under the age of 45, or persons with senior titles under the age of 55;
4. Persons with intermediate vocational qualifications or vocational skill levels who have been insured in our city for 6 months and are under the age of 45; or persons with senior (inclusive) or above vocational qualifications or vocational skill levels and under the age of 45;
5. Zhongshan City is in short supply of suitable talents and high-level talents;
6. Zhongshan municipal government organs and public institutions have lawfully recruited government employees and police auxiliary personnel with college degree or above.
Before applying for household entry, personnel in the above situations must be approved by the municipal human resources and social security department and obtain the qualification of talent entry.
Deep Passage (Photography By Xia Shengquan)
Zhongshan also further optimizes investment into households and tax households:
Enterprises registered in Zhongshan with paid-in funds of 10 million yuan (including the principal amount, the same below) of RMB or the equivalent foreign currency will be given 5 household indicators at one time; if the paid-in funds are increased by 20 million yuan or the equivalent in foreign currency, 5 household indicators will be given at one time. There is a maximum of 10 household indicators per enterprise.
Where the actual tax paid in Zhongshan exceeds RMB 100 million or the equivalent in foreign currency each year, or is identified by the competent government department as an economic enterprise of the municipal headquarters, 10 household indicators will be given;
Each year, if the actual tax paid in Zhongshan is 50 million to 100 million yuan or the equivalent foreign currency (the highest value includes the principal amount, the same below), 8 household indicators will be given;
Where the actual tax paid 30 million to 50 million yuan per year is given, 5 household indicators will be given;
Where the actual tax paid 10 million to 30 million yuan per year is given, 3 household indicators will be given;
Where the actual tax paid 1 million to 10 million yuan per year is given, 2 household indicators will be given;
Where the actual tax paid is 100,000 to 1 million yuan per year, 1 household indicator will be given.
On January 26, Anhui issued the "Reduction of The Down Payment Ratio", which is the first city to issue a policy this year.
The notice mentions the promotion of spring commodity consumption. Clearly guide real estate, automobile, and home appliance sales enterprises to expand commodity consumption through installments of free handling fees, gifts of deduction coupons, reduction of down payment ratios, subsidy replacement, etc. during the peak consumption season of the Spring Festival. Accelerate the construction of affordable housing, develop the long-term rental housing market, and steadily promote the "rent-purchase equal rights".
When the down payment ratio is increased, the leverage ratio decreases, which constitutes a greater negative impact on the property market; conversely, when the down payment ratio is reduced, the leverage ratio rises, and the proportion of buyers who can use bank funds is higher, which is good for the property market.
Liu Xiaobo said that the property market believes that in most provinces in China, the down payment ratio of the first suite in the provincial capital city is generally 30%, and the second suite is 40% (some second-tier cities have risen); the down payment ratio of the first suite is generally 20% and the second suite is 30% for ordinary prefecture-level cities, counties and county-level cities that are not limited to purchase.
Reducing the down payment of the mortgage can bring some effects, but it is basically useless to change the investment value and development trend of the entire city.
Anhui Province's proposal to reduce the down payment itself is an important policy signal: it means that the fundamentals of the real estate industry are still continuing to be relaxed.
If you just need to improve, you can now consider buying a house! However, investment should try to go to the central city and the core area, and stay away from the ordinary prefecture-level city.
Attached full text of the policy:
Further do a good job in promoting consumption in the near future
Seizing the opportunity of the spring festival, lantern festival and other festive consumption seasons, under the premise of accurate and effective epidemic prevention and control, in-depth implementation of the "Anhui and American consumption" action, fully release the consumption potential of residents, and promote the steady start of the economy in the first quarter, the following measures are proposed to further promote consumption in the near future.
First, strengthen the supply and stable price of people's livelihood commodities. Strengthen the monitoring of emergency prices during festivals, do a good job in regulating the government reserves of important people's livelihood commodities, fully start the operation of agricultural and sideline products parity stores and "huimin vegetable basket" stores during the Spring Festival, strengthen the supply of daily necessities, and ensure that daily necessities are not out of stock and are constantly filed.
Carry out market supervision and inspection of the prices of important people's livelihood goods and services, and investigate and deal with illegal acts such as hoarding and price gouging in accordance with law. Continue to compact the "vegetable basket" mayor responsibility system.
2. Carry out the New Year's Eve shopping season activities. Taking the Spring Festival as an opportunity, we will carry out various forms of promotional activities, and localities with conditions can jointly issue consumption coupons and coupons to benefit the people. Guide e-commerce enterprises to open the Spring Festival "no closing" model, and hold promotional activities such as new year procurement and catch-up fairs online.
Encourage and guide express delivery companies to provide "uninterrupted" services during the Spring Festival to ensure the delivery needs during the Spring Festival. Carry out the "2022 New Year's Eve Shopping Season" - four major themes to promote consumption activities such as the Online New Year Festival, the New Year's Eve, the Home Appliance Carnival, and the New Year's Flavor Delivery home, promote Anhui's characteristic New Year goods, and encourage the launch of "one-stop shopping" affordable New Year goods gift packages for the elderly, children and other groups. Guide all localities to rely on holidays to plan and carry out various outdoor promotions, intangible cultural heritage displays, food festivals, cultural and creative products exhibitions, folk experiences and other consumption promotion activities.
Third, boost the consumption of catering and accommodation. Carry out a series of activities such as "Anhui Beautiful Taste • Hundred County Famous Snacks" food selection, store selection, publicity and promotion. Innovate and enrich new year meals, encourage and guide high-quality brand catering merchants to provide online Chinese New Year's Eve meal packages, reunion family banquet packages, online booking of Chinese New Year's Eve rice ingredients, etc., and carry out activities such as online exhibition and promotion of "boutique pre-made dishes". Accommodation enterprises that attract tourists and citizens to stay during the Spring Festival are encouraged to give them certain subsidies.
Fourth, promote the consumption of bulk commodities in the spring. Focusing on meeting the consumption needs of migrant workers returning home during the Spring Festival, carry out activities such as smart home appliances and green building materials, and encourage qualified areas to give appropriate purchase subsidies.
Guide real estate, automobile, and home appliance sales enterprises to expand commodity consumption through installments of free handling fees, gifts of credit coupons, reduction of down payment ratios, subsidies and replacements during the peak consumption season of the Spring Festival.
Accelerate the construction of affordable housing, develop the long-term rental housing market, and steadily promote the "rent-purchase equal rights". Encourage home improvement enterprises to carry out home improvement promotional activities such as "Anhui Family Lights".
V. Promote cultural, tourism, sports and leisure consumption. Tourist attractions and cultural sports venues are encouraged to open free of charge or at low cost during the Spring Festival. Carry out activities such as the 2022 Anhui "Year of Live Video Broadcast hometown". Support various localities to hold a series of annual activities to expand the consumption of peripheral tourism, outings, and ice and snow tourism.
Launch a number of Spring Festival folk customs theme rural tourism boutique homestays and boutique routes, and guide urban residents to adopt self-driving tours, family tours, self-help tours and other ways to enter the countryside for consumption. Launch the national fitness and happy ice and snow season activities, and promote the creation of indoor and outdoor ice and snow consumption scenes that integrate fitness and leisure, competition performances, sports training, and cultural experiences.
Sixth, expand holidays and night consumption. Enterprises that are still producing and operating during the Spring Festival should pay workers wages and overtime wages in accordance with regulations. Promote enterprises and public institutions to issue year-end rewards in a timely and full amount, and support qualified units to advance incentive salaries in advance. Employers are encouraged to optimize and adjust work and rest arrangements in accordance with laws and regulations in conjunction with the Spring Festival holiday, so as to create conditions for employees to go out for leisure and vacation. Encourage shopping malls and business districts to extend operations during the Spring Festival, strengthen service guarantees such as public transportation at night, increase parking spaces at night, and encourage subways and buses to extend operating hours. Combined with activities such as lantern festivals, improve the night scene lighting facilities of important nodes in the city, rely on the city night light show, 24-hour bookstore, "late night canteen", museum magic night and other Internet celebrity punch points, expand night shopping, night tour, night entertainment, night study, night fitness and other night consumption.
7. Stimulate the new vitality of smart retail. Coordinate residents' Spring Festival consumption needs and epidemic prevention and control requirements, guide commercial and trade circulation enterprises to actively provide non-contact, less concentrated consumption projects and social services, and facilitate residents' "doorstep" consumption; encourage traditional catering enterprises to strengthen cooperation with Internet ordering platforms to promote new business models such as "central kitchen + offline distribution", "semi-finished products", "pre-packaged food", etc.; promote digital transformation and online and offline collaboration such as physical shopping malls, supermarkets, convenience stores, etc., and develop new retail formats such as warehousing member stores and "store-to-home" services. Encourage e-commerce and postal express delivery enterprises to cooperate with physical stores, commercial buildings and residential properties to carry out terminal delivery services.
Eighth, implement the bailout policy for small and medium-sized enterprises. Highlight the important nodes of the Spring Festival period and the beginning of the New Year, exert efforts from both ends of improving consumption expectations and ensuring consumption supply, and continue to do a good job in the "six stability" and "six guarantees" work, especially the main body of the market to ensure employment and people's livelihood. Improve the normalized mechanism for assisting enterprises and stabilizing posts, implement various tax reduction and fee reduction policies, implement unemployment insurance policies to help enterprises stabilize posts, continue to implement the "free report and direct hair" model for small and medium-sized enterprises, and timely cash in various subsidies such as stable post returns. Carry out in-depth "Spring Wind Action" special activities, carry out large-scale vocational skills training with enterprises as the main body, and coordinate to promote stable posts, prevent unemployment, improve skills and increase income. In accordance with laws and regulations, increase the intensity of rectification of arrears to small and medium-sized enterprises.
IX. Ensure the basic living consumption of the masses in need and other groups. Consolidate the results of the "Winter Special Action to Eradicate Wage Arrears", ensure the payment of wages to migrant workers, and ensure that the problem of wage arrears verified in special inspections is rectified and corrected before the Spring Festival. Timely launch a linkage mechanism linking social assistance and security standards with price increases, and localities with conditions may issue one-time holiday subsidies or temporary living allowances to the people in need in light of actual conditions. Deepen the trade union to help relieve difficulties and send warmth activities, implement subsidies for employees with deep difficulties in filing in accordance with the standard of 1,000 yuan / household, carry out activities such as visiting and condolence, implement reasonable welfare benefits, and ensure that employees have a warm heart.
10. Maintain market order during the Spring Festival. Organize special actions to crack down on counterfeiting in the consumer market during the Spring Festival, severely crack down on illegal crimes related to food and drug safety, and investigate and deal with illegal acts such as infringement of intellectual property rights, counterfeiting, false publicity, and consumer fraud. Continue to carry out special actions for the law enforcement of counterfeit and shoddy food and agricultural materials in the rural consumer market. Unfair competition, "choose one of the two", "big data killing", brushing orders and speculating letters, selling infringing counterfeit and shoddy goods and other online consumption violations are strictly prohibited. Deeply promote the theme action of "assured consumption in Anhui", implement the online shopping seven-day no-reason return system, and vigorously advocate higher-level service commitments such as seven-day no-reason return for offline shopping. Smooth online and offline complaint and reporting channels, and establish a "green" channel for rapid rights protection of small consumer disputes.
11. Strictly implement the normalization requirements for epidemic prevention and control. The opening of public leisure service venues should strictly implement measures such as "two-code" joint inspection, wearing masks, body temperature measurement, maintaining spacing, and making reservations to limit flow. Adhere to the normalization of epidemic prevention and control to stabilize and expand consumption, implement the responsibilities of local entities, prevent simplistic, "one-size-fits-all" and "layer-by-layer" prevention and control, ensure short-distance reasonable flow and normal production and life consumption activities in urban and rural residents, and minimize the impact on the production and life of the masses.
All relevant departments in all localities should fully understand the importance of maintaining the smooth operation of the consumer market during the Spring Festival and the first quarter, strengthen departmental linkage, combine local realities, innovate work measures, boost market confidence, create a good atmosphere, and earnestly do a good job in promoting consumption in the near future, ensure that the broad masses of the people spend festive, peaceful, safe, healthy, and green festivals, and strive to achieve a "stable opening of the door" of the economy throughout the year.
On January 30, Yunnan issued the Notice on Several Policy Measures for Stable Growth in 2022 (hereinafter referred to as the Notice). The "Notice" accelerates the study and formulation of research and formulation to promote the stable and healthy development of real estate from eight aspects, and formulates 32 measures.
Notice of policy measures to stabilize growth in 2022
In terms of accelerating the optimization and upgrading of the industry, the Notice mentions that it is necessary to promote the stable and healthy development of the real estate industry. All localities should speed up the study and formulation of policies and measures to promote the stable and healthy development of real estate in accordance with the requirements of "one city, one policy". Counties, cities, and districts that exceed the reasonable de-industrialization cycle should take effective measures to stabilize prices and promote promotions; counties, cities, and districts that are lower than the reasonable de-industrialization cycle should increase land investment and the supply of commercial housing. Increase support for the construction of long-term rental housing market and affordable housing.
Encourage all localities to actively introduce policies to attract people from other places to settle down and settle down. Strengthen the monitoring of the real estate market and the operation of enterprises, and actively prevent and resolve potential risks.
At the same time, support the tourism industry to accelerate upgrading and market recovery. Arrange 1 billion yuan of financial funds to support the high-quality development of the tourism industry, and reward the provincial finance according to 3% of the completed investment amount of major cultural and tourism projects with an annual investment of more than 200 million yuan;
Enterprises that successfully create national 5A-level and 4A-level tourist attractions will be rewarded with 3 million yuan and 1 million yuan respectively; a one-time reward of up to 150,000 yuan will be given to the main body rated as a Grade A tourist homestay;
For the newly developed tourism products with Yunnan characteristic cultural elements and annual sales income of more than 10 million yuan, a one-time R&D design subsidy of 200,000 yuan will be given;
Rewards are given to those who create fine works of song and dance art or high-quality large-scale performing arts programs as appropriate. The period for travel agencies that allow the 80% deposit to be refunded is extended to December 31, 2022.
Through the online tourism platform, "cultural tourism consumption coupons" are issued in installments and batches, and subsidies are given to self-driving tourists entering Dian in the form of electronic fuel tickets. We should pay close attention to the introduction of policies and measures to increase support for the recovery of the tourism industry and help enterprises to relieve difficulties.
In terms of promoting urban and rural construction and county economic development, the "Notice" shows that vigorously promote the transformation of old urban communities. Integrate more than 4 billion yuan of central and provincial funds, issue more than 10 billion yuan of local government special bond funds, actively strive for financial credit support, leverage social capital investment, and implement the transformation of more than 1,500 old urban communities.
Actively expand effective investment, and accelerate the revitalization of stock resource assets. Vigorously promote the clearance of urban low-efficiency land, and encourage all localities to formulate policies to support market players to participate in the redevelopment of urban low-efficiency land. Accelerate the revitalization of idle plants, equipment and other resources, and release production capacity and economic value. Accelerate the revitalization of inefficient, idle, suspended tourism, mines and other resources.
Attached: Typical sample projects of cities
With the total scale of new houses peaking, the regulatory policies at both ends of supply and demand constantly improving, the market accelerating reshuffle, "high quality, long-termism" has become the main tone of the future development of housing enterprises, real estate developers will pay more attention to customer needs, and enhance brand influence and product added value by continuously improving project quality.
In this context, on the basis of the theoretical system and architecture of the Middle House Index System, the Middle Finger Research Institute selects typical sample projects with strong popularity and wide influence in cities from the sample projects of the 100-city price index, takes "typicality" as the basic principle, starts from the dimensions of sales performance, project quality, brand strength, etc., studies the sample projects of major cities, and concludes the "January 2022 City Typical Sample Project", providing a benchmark for the industry to learn and learn.
Judging from the "Typical Sample Projects of the City in January 2022", the projects are mostly representative real estate with high attention in different regions. The product positioning of each project is in line with the development trend of the industry, which meets the real estate needs of different customer groups and gives buyers a better living experience. Developers are mainly national brand housing enterprises and local well-known enterprises, in the current industry development background, developers continue to tap customer needs, and constantly improve product strength and service quality, while providing confidence guarantee for home buyers, but also promote the healthy development of the industry.
The price of new residential buildings in China's 100 cities in January 2022 and the month-on-month increase or decrease
The price of second-hand residential buildings in China's 100 cities in January 2022 and the month-on-month increase or decrease
On February 2, the report released by the Kerry Real Estate Research Center showed that three rounds of centralized soil auctions in Shenzhen, Suzhou, Ningbo and Wuxi were opened, and the popularity of soil auctions was lower than the second round, and the premium rate in January hit a record low of 23%.
As of January 23, the total transaction area of operational land in 300 cities across the country was 54.78 million square meters, a decrease of nearly 90% from December 2021, and a year-on-year decline of nearly 70%; the total transaction amount fell to 113.3 billion yuan, down 90% month-on-month and 75% year-on-year. The average floor price fell to 2069 yuan / square meter, a decrease of 15% month-on-month.
In terms of land auctions, from the perspective of key monitoring cities, the average streaming rate has risen to 21%, except for a few second-tier cities such as Xi'an and Shijiazhuang, which have relatively many streaming plots, most of the streaming plots are concentrated in third- and fourth-tier cities, and most of them are residential land. The reason is mainly due to the fact that the current housing enterprises are still facing great financial pressure, coupled with the intensification of downward pressure on the property market in these cities, the investment attitude of housing enterprises in the short term is becoming more cautious, and the high stream auction is also expected.
Among them, the transaction area of first-tier cities was only 850,000 square meters, down 88% month-on-month and 85% year-on-year.
The transaction area of second-tier cities reached 8.2 million square meters, down 90% month-on-month and 76% year-on-year; the transaction amount was 35.9 billion yuan, down 91% month-on-month and 79% year-on-year.
The transaction area of third- and fourth-tier cities is less than 50 million square meters, down 63% year-on-year.
In the case that the financial pressure of housing enterprises has not seen substantial improvement, it is a consensus to slowly take land or even not to take land.
On the other hand, the supply has shrunk significantly since January 2022. According to the report data, the new supply area of 29 key cities was 10.8 million square meters, down year-on-year, reaching 43% and 58% respectively, mainly due to the uncertainty of the high base at the end of last year and the frequent occurrence of the new crown epidemic in various places.
In terms of energy level, the new supply area of commercial housing in first-tier cities is 2.28 million square meters, which is almost "waist cut" compared with the previous month. The new supply area of second- and third-tier cities was 8.51 million square meters, down 60% month-on-month and 48% year-on-year.
From the perspective of transaction area, the overall transaction volume of 29 key cities in January was 14.29 million square meters, down 37% month-on-month and 46% year-on-year, mainly affected by the higher base in 2021.
In terms of energy levels, first-tier cities are more resilient, with a total transaction of 2.85 million square meters, down year-on-year, with a decline of 38% and 21% respectively. The total transaction volume of second- and third-tier cities was 11.43 million square meters, down 41% month-on-month and 47% year-on-year.
Since the release of the "Notice on Doing a Good Job in the Merger and Acquisition Financial Services of Key Real Estate Enterprise Risk Disposal Projects", a number of banks such as Shanghai Pudong Development Bank, China Merchants Bank, and Guangfa Bank have stated that they will provide real estate M&A financing support, including M&A theme bonds, M&A loans, M&A funds, asset securitization, etc., and are expected to provide A total of more than 30 billion yuan of M&A financing support.
According to people familiar with the matter:
On the one hand, encourage large private enterprises, central enterprises and state-owned enterprises to acquire high-quality projects for real estate enterprises that are insured and have difficulties;
On the other hand, it is hoped that large banks and joint-stock banks can actively provide M&A loans for acquirers, and at the same time, do not take out loans or break loans for real estate enterprises that have risks and difficulties. In addition to banks, AMC is also expected to participate in real estate M&A financing projects in the future.
Looking forward to the future, the report of the Middle Finger Research Institute pointed out that real estate regulation will further highlight the policy goal of stabilizing the property market and support the commercial housing market to better meet the reasonable housing needs of home buyers. In the short term, more cities are expected to follow up and introduce relevant policies to support housing demand and alleviate the downward pressure on the local property market. However, considering the time lag effect of the policy role transmitted to the market, the wait-and-see market sentiment is still strong, and the market performance in most cities in February may still be sluggish.
Source: China News Network, China Central Finger Research Institute, Kerry Research Center, Zhongshan Daily, and Chen Zhihao
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