It is the festive Lunar New Year, the domestic car circle giants are not idle, which is not a heavy positive news that Kia has found a "new owner" in China, South Korea's Kia Co., Ltd. signed an expansion investment agreement with the Yancheng People's Government and Jiangsu Yueda Group. According to the plan, the name of the new company will be officially announced in April.
It is reported that the new company plans to increase capital by 900 million US dollars, and the win-win changes include: carrying out innovative marketing activities, continuous "door-to-door test drive" and "door-to-door service" throughout the year, the new SI (terminal image system) will be applied to all 4S stores and city showrooms, building a new organizational structure, establishing an innovative organizational culture and accelerating the localization work, formulating reasonable operational indicators, optimizing business policies, rewarding excellent dealers, etc.
In terms of products that everyone is particularly concerned about, Kia is obviously full of sincerity and preparedness, and it will focus on promoting the introduction of global strategic models and new energy vehicles. For example, new models will be equipped with a large number of safety and new technology configurations this year, and from next year until 2027, new electric models will be launched in the Chinese market every year, starting with the EV6, a total of six pure electric models will be launched.
Editor said
2022 coincides with the 30th anniversary of the establishment of diplomatic relations between China and South Korea and the 20th anniversary of the Entry of the Kia brand into China, and the ups and downs are the epitome of development. The new joint venture era ushered in after the "breakup" with Dongfeng is also imperative, after all, in the fiercely competitive "second half" of the automobile market, only change can have a way out. As for whether the new brand can revitalize the original sassy style and create brilliant results in the future, I believe that Chinese consumers will also give answers through their products and services.