At the beginning of the new year, major manufacturers have successively released the latest market sales. One of the most eye-catching is BYD. The latest data shows that BYD's full line of passenger cars sold 95,180 units in January, an increase of 126.1% year-on-year. Among them, new energy passenger car sales of 92,926 units, an increase of 367.6% year-on-year. Specific to the market segment: pure electric models sold 46,386 in January, an increase of 220.7% year-on-year, and DM models sold 46,540 units in January, an increase of 760.6% year-on-year. This kind of "doubling" growth has made many car companies envious.
From the model point of view: the flagship sedan of the Dynasty car series, Han, sold 12,780 units in January, as a medium and large sedan with an average transaction price of more than 250,000, Han has achieved sales of more than 10,000 for five consecutive months. It not only breaks the monopoly pattern of the joint venture brand at the level of 250,000 yuan, but also enhances BYD's brand image and appeal;
Dynasty's flagship SUV, the new generation of Tang, sold 9,060 units in January, of which the sales of the new generation Oftang DM reached 8847, an increase of 481.3% year-on-year. The late sales performance of the Tang DM-i model, which focuses on large space, high driving texture, high intelligence, and ultra-low fuel consumption and long endurance, is worth looking forward to;
The Qin family sold 26,542 vehicles in January, of which Qin PLUS DM-i and Qin PLUS EV sold 18,450 and 7,086 vehicles, respectively;
The Sales volume of the Song Family in January was as high as 22449, of which the Song DM achieved sales of 16411 vehicles, a sharp increase of 2719.8% year-on-year. The Song Pro DM-i, which was just listed at the end of last year, won nearly 20,000 orders on the first day of pre-sale. This laid a solid foundation for BYD's market performance in the later period;
The first mass-produced model of e-platform 3.0, the dolphin with high value, large space and low energy consumption has reached a new high sales volume in January after the sales volume exceeded 10,000 in December last year, reaching 10,602 vehicles;
YuanPro sold 6596 vehicles in January, and this sales performance firmly occupies the mainstream position in the domestic small SUV market.
In addition to the soaring sales volume, the sales volume and market share of BYD's high-end models are also getting higher and higher, which greatly enhances BYD's brand value and brand appeal.
The study shows that under the impetus of the flagship models of Han and Tang, the unit price of BYD passenger cars has exceeded the mark of 150,000 yuan. Brand Finance, a well-known brand value evaluation and consulting agency in the world, released the 2022 Global Brand Value Top 500 list, and BYD ranked first in the list of Chinese auto brands, becoming the benchmark and banner of independent new energy brands and even independent brands.
Each of BYD's models continues the hot performance of the previous year, and this year's overall sales are worth looking forward to. Of course, BYD will also launch many powerful new models this year. It is reported that in 2022, BYD is expected to launch 8-10 new cars, of which 7 new models are added to The Ocean Network, 3 new models are added to Dynasty Network, and the rest of the models equipped with DM hybrid technology will be successively equipped with DM-i hybrid technology.
Among them, the 7 blockbuster new cars of Ocean Network are: Seal (A-class sedan, benchmark Tesla Model 3), Sea Lion (B-class SUV, benchmark Tesla Model Y), Seagull (A00+ class mini car); Destroyer 07 (divided into pure electric and DM-i versions, positioned as medium and large cars), Cruiser 05 (pure electric version and DM-i version SUV), Cruiser 07 (pure electric version and DM-i version) and landing ship 07 (pure electric version and DM-i version MPV).
These new models can not only meet the diversified car needs of car owners, but also quickly improve the product matrix of the BYD brand in various market segments, and enhance the brand appeal and market share.
From the perspective of market expectations, BYD sold 95,000 vehicles in January, and its average monthly sales are likely to stabilize at more than 100,000 units as new models are added in the later period, so this year's sales are also expected to exceed 1.2 million units. At present, the industry predicts that the sales volume of the new energy market this year will be about 4.5-5 million vehicles, which means that BYD's market share will increase to about 25%.
To tell you the truth: BYD's gratifying achievements are the results of long-term deep cultivation of the new energy market. Continuous innovation in technology and products has given its models an absolute product strength and market advantage. BYD's outstanding performance in the domestic market and overseas markets is the best return. Of course, with the listing of many new models and new products, BYD's achievements in the field of new energy are more worth looking forward to!