Boom ice piers! Reflects the dual charm of Chinese culture and the Winter Olympics

After the opening of the Winter Olympics, the ice piers burst out of the sky. In the online store, the "choppers" collectively requested to "replenish the ice pier"; in the Beijing 2022 official licensed commodity flagship store of the Wangfujing Gongmei Building, consumers who snapped up the ice pier lined up. On February 6, the store posted a notice saying that the mascot stuffed toys and handmade had been restricted and were being replenished. On the field, some of the winners showed a bright smile after receiving the ice piers, and some foreign media reporters bought a large string of ice piers to hang on their bodies. Christopher Dolby, director of the Olympic Department of the International Olympic Committee, said at a press conference: "The mascot ice pier is a very fun and interesting mascot, lively and witty, full of positive energy, and will definitely become my collection." Some overseas friends expressed their love for the ice pier in this way: "It is so cute that my heart is broken, and my heart now belongs to him!" ”

After buying the ice pier, he took a photo with the mascot background According to this end

Online and offline, a "pier" is difficult to find; inside and outside the arena, "pier" is popular. The world's love and recognition of this "rock sugar panda" first confirmed the success of the Winter Olympic mascot in "casting" and design. The image of the panda is friendly and cute, and it is an internationally recognized national treasure of China; "ice" symbolizes purity and strength, which is the characteristic of the Winter Olympics; the ice pier is the combination of the panda image and the shell of the ice crystals, which can represent both China, which hosts the Winter Olympics, and can also represent the Winter Olympics; surrounds the "ice ribbon" around the head of the panda, wrapped in the shell of ice and snow sports, plus just the right smile, complementary colors, a passionate and romantic, humorous and dynamic Winter Olympic "messenger" jumped on the ice.

In addition to the cute posture, the name of the ice pier is also colorful. Although the "ice" itself is cold, the word "pier" suddenly shortens the distance between the people and people. Stacked characters are a unique rhetorical phenomenon of Chinese language and literature, because they sound harmonious and pleasant, and the rhythm is clear to read, so it is easier to attract attention; and the word "dun" means thick, solid and cute, which fits the overall image of the panda, symbolizing the strong and powerful body, tenacious will and inspiring Olympic spirit of the Winter Olympic athletes. Although it has an ice character, its image and name give people a great sense of warmth and closeness, and it is obviously supported by the charm of Chinese culture.

The ice piers can become the "top stream", which reflects the great charm of the Beijing Winter Olympics. It is riding on the east wind of the Winter Olympics, stepping on the skateboard of ice and snow, with excellent strength, unique connotation and wonderful creativity, the ice pier happily runs to the world and makes everyone cute. The enthusiasm for the ice pier reflects the enthusiasm for the Winter Olympics and the heating up of ice and snow sports. The rush of Chinese people to buy ice piers is an expression of joy for the Winter Olympics and a way to actively participate in the Winter Olympics; foreign players and guests like the ice piers from the bottom of their hearts, and also pin their love for Chinese culture and this Winter Olympic Games.

As the mascot of the Beijing Winter Olympics, the ice pier is a gift brought by Chinese culture and wisdom to the Olympics and the people of the world, and will surely accompany this Olympic event that is destined to go down in history and remain in people's memory for a long time.

Source Beijing Evening News | Reporter Xin Yin

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Process Editor Liu Weili