The author | Zhou Chaochen
The head art | Visual China
In a few days, Liu Qiangdong, who has not appeared for a long time, will welcome liu qiangdong in the new year of the New Year.
Liu Qiangdong, who has been acting high-profile before, has either actively or passively faded out of the public eye since the incident occurred at the end of August 2018, and the former hot search regular has become a rare customer.
JD.com (NASDAQ: JD, 09618.HK) announced on February 2 that Liu Qiangdong, chairman of the board of directors and CEO of JD.com, will donate 62,376,643 Class B ordinary shares to a third-party foundation for public welfare purposes.
According to JD.com's $75.08 PER ADS at the close of U.S. stocks on February 1, Liu Qiangdong donated more than $2.34 billion, equivalent to about 14.9 billion yuan; according to JD.com's closing price of $73.21/ADS on February 2 (each ADS represents two common shares), the market value of the donated stocks is about $2.283 billion, equivalent to about 14.5 billion yuan.
After being reported by the media, #刘强东捐赠23.4 billion US dollars of stock # on Weibo hot search.
Recently, JD.com's shares have become cash machines and are frequently used for "common prosperity", first on December 23, 2021, Tencent announced that it would issue about 460 million shares of JD.com equity to shareholders in the form of interim dividends, Tencent's shareholding in JD.com was reduced from 17% to 2.3%, no longer the largest shareholder, and Tencent President Martin Lau will also step down as a director of JD.com. This also allowed Liu Qiangdong to "force" to become the largest shareholder of JD.com again.
Then this time Liu Qiangdong donated shares for public welfare purposes, but the announcement did not disclose which third-party foundation it was donated to, and which public welfare purposes were used. Liu Qiangdong should be open and transparent about this. Ma Yun once said that doing charity should be private, and doing public welfare should be transparent. That is to say, where every penny spent and what is done for public welfare should be made public, open and transparent to the public.
However, according to the surging news, the donation will be mainly used for Liu Qiangdong's long-term attention to education, environmental protection and other social welfare undertakings.
Liu Qiangdong was born on February 14, 1974, belongs to the tiger, and is 48 years old in 10 days, coinciding with the year of this life, which may be one of the reasons why Jingdong spent 1.5 billion yuan this year to sponsor the CCTV Spring Festival Gala in the Year of the Tiger. The second reason can be understood as Jingdong in response to the country's call for "common prosperity", sending red envelopes to the people of the whole country, and at the same time creating a more positive and stable social brand image for Jingdong in this era of change.
Doing public welfare and charity is the unshirkable social responsibility of enterprises and entrepreneurs, and it is also the just need for the long-term development of an enterprise, especially after the enterprise is large, it is necessary to actively feed the society, help people in poor areas, and achieve common prosperity.
Liu Qiangdong loves public welfare and charity, and has a great relationship with his bitter origin. Liu Qiangdong was born in Guangming Village, Lailong Town, Suqian City, Jiangsu Province, to a poor family, before the fourth grade of primary school, Liu Qiangdong could only eat pork once or twice a year. When he was in college, Liu Qiangdong came to Beijing with 76 tea eggs sent by his father and elders in his hometown, along with 500 yuan sewn in underwear and put together by villagers.
It is widely known that in the Spring Festival of 2015, Liu Qiangdong returned to his hometown for the New Year, and Liu Qiangdong sent 10,000 yuan in cash to the elderly in the village, and it is reported that a total of more than 6 million yuan was sent. "Although life in the village is much better than in the past, even so, the elderly over 60 years old are reluctant to eat and wear, and they save money for their children." Spending children's money is a kind of heart disease of the elderly in our place, and the elderly are not willing to spend their children's money, so I want to send some money to the elderly. Liu Qiangdong said.
According to public media reports, Liu Qiangdong began to do public welfare in 2003 when the company first started, when Jingdong only had 38 employees, and he led the staff to sponsor 38 poor children in Jingle County, Shanxi Province, to study. Liu Qiangdong once said in an interview with the media: "I hope to donate it (money), and 60% of all the cash taken from the company in the past ten years has been donated." I adopted 10 children myself, all the responsibilities I fulfilled, they are all orphans, no parents ... They will buy them a house in the future, including marriage, and I will treat them like my own children. ”
Since 2014, Liu Qiangdong has also donated 2 million yuan per year, and the Suyu District Government has set up a relief fund to help the local poor.
Image: Visual China
In the past 5 years, Liu Qiangdong has made several large donations, but most of them occurred in 2017 and 2018 when Liu Qiangdong was at his most beautiful. In February 2017, Liu Qiangdong donated more than 100 million yuan to Suqian City, Jiangsu Province, for local public welfare undertakings such as education, culture, pension and poverty alleviation; in June 2017, Liu Qiangdong donated 300 million yuan to Chinese University to set up the Chinese Min University Jingdong Fund; in April 2018, he donated 200 million yuan to Tsinghua University to support the construction and development of Projects such as Schwarzman College of Tsinghua University and the Tsinghua University Global Competency Development Guidance Center.
According to the 2019 Annual Rich Charity List released by Hurun Research Institute, from March 31, 2018 to April 1, 2019, Mr. and Mrs. Liu Qiangdong donated a total of 240 million yuan to the outside world, ranking 14th on the list, including the donation of 200 million yuan to Tsinghua University mentioned above, and also included Liu Qiangdong's donation of 25 million yuan to his hometown Suqian in the name of Jingdong Group for poverty alleviation and education funding, respectively, to the Suqian Suyu District Charity Federation and Suqian Middle School; Liu Qiangdong and his wife donated 10 million yuan to aid the Tibet Development Foundation.
According to the 2018 China Charity List released by Forbes, Liu Qiangdong and his wife donated more than 530 million yuan in cash in 2018, including 300 million yuan donated to Renmin University.
Until around September 2018, Liu Qiangdong began to miss various activities and conferences that he was familiar with due to personal problems, and gradually disappeared into the waves of the Internet. Since then, the reports about him have been the news of Liu Qiangdong's withdrawal from xx company.
Not only doing public welfare, Liu Qiangdong is also moral and generous in treating his "brothers" and employees.
"I can give you a promise – I will never fire any of my brothers." At the 2017 Jingdong annual meeting, Liu Qiangdong said, "Pay taxes in full, do not sell parallel goods and fake goods, do not steal the five insurances and one gold of employees, do not pay bribes, and refuse to let others pay us bribes." ”
He said: "I will calculate a small account for everyone, if you pay five social insurance and one gold according to the minimum wage standard in various places, the company only needs to subsidize one or two hundred yuan per person every month." But many of our distribution personnel in the country have a pre-tax salary of more than 10,000, according to 10,000 to pay five insurance and one gold and according to the minimum wage of 1600 yuan to pay five insurance and one gold, the cost of the two is five times huge, so paying five insurance and one gold to employees is not a great thing, but to be able to pay five insurance and one gold in full for so many 70% of the blue-collar brothers, pay five times six times more than other enterprises, only we have done it. ”
On January 17, 2022, JD.com announced that it will recruit more than 20,000 college graduates nationwide in 2022. Among them, Jingdong Logistics recruited more than 10,000 college graduates to reserve and cultivate grass-roots management talents. According to JD.com, in the past three years, JD.com has opened 358 jobs, providing nearly 40,000 employment opportunities, and showing a trend of increasing year by year. This is particularly "Liu Qiangdong" in the noise of many companies constantly laying off employees in 2021.
On January 27, Jingdong announced that the rural revitalization Jingdong "Penfolds Plan" has driven the rural areas to achieve an output value of 320 billion yuan from October 2020 to the end of 2021; so far, 39 million agricultural products have been sold, driving 3 million rural households to increase their income by nearly 1700 yuan.
Liu Qiangdong, who was born as a poor child in the countryside, has a deeper understanding of common prosperity. As early as November 2016, when interviewed by qin Shuo, a media person, he imagined the future when talking about the future of artificial intelligence and technological progress: "When China proposed communism, many people in the past felt that communism was out of reach, but through our technological layout in the past two or three years, I suddenly found that communism can really be achieved in our generation." Because robots have done all your work, they have created huge wealth, the government can distribute to everyone, there are no poor and rich, all companies are nationalized, China only needs one e-commerce company, sales companies can achieve. No one works for material things anymore, mostly for the spirit, for the feelings. Humans can enjoy, or they can do something artistic, philosophical. ”
This remark caused a sensation and criticism at the time, but now that I look at it, it seems logical.
Getting rich first drives later. Vigorously supporting rural revitalization and actively fulfilling social responsibilities have become the propositions of the times for major enterprises and entrepreneurs.
Cao Dewang, who has spoken frequently and has a high reputation in recent years, once said: "To give dignity to the recipients, you should thank him for giving you the opportunity to do charity." According to media statistics, since 1983, Cao Dewang has rescued tens of thousands of students to complete their studies, helped more than 100,000 poor families, and donated more than 11 billion yuan.
In 2021, Alibaba and Tencent both announced that they will invest 100 billion yuan in social issues such as rural revitalization.
In March 2021, Huang Zheng, the founder of Pinduoduo, resigned as chairman and donated 2.37% of the shares with the founding team to establish the Stars Charity Foundation, which is mainly used to promote social responsibility construction and scientific research.
In June 2021, Meituan founder Wang Xing signed a stock transfer plan to convert 57.319 million Class A shares of Meituan into Class B shares and inject them into the Wang Xing Foundation, the main direction of which is to promote public welfare undertakings such as education and scientific research. According to the closing price at the time, the donation amount was about HK$17.9 billion (about 14.6 billion yuan), which is comparable to Liu Qiangdong's donation.
I hope that Liu Qiangdong's life will be smooth in the next year.
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