January 25 is the 23rd day of the Chinese lunar calendar, commonly known as the small year, on this day, Henan Radio and Television Station launched the warm-up publicity of the 2022 Spring Festival Gala, and once the program structure and design concept were announced, it quickly triggered heated discussions on various new media platforms. On the evening of January 30, the "Tiger Tiger Wind Chinese Tide - 2022 Henan Spring Festival Gala" was officially broadcast on Henan Satellite TV, Elephant News Client, and Youku Video, which once again aroused widespread concern.
Traditional expression, youth version, cultural self-confidence is the soul
The theme of the 2022 Henan Spring Festival Gala is called "Tiger Tiger Shengfeng Chinese Tide", in the context of the national tide surging national style of the era of culture, Henan Tai, which has been well versed in the fresh expression of ancient culture, conveys cultural consciousness in the wondering flood, and shows cultural self-confidence in the dragon, this time the banner of traditional cultural inheritance and innovation is raised higher, and in the Chinese civilization, oriental aesthetics, and Chinese stories, looking for more profound and deeper content.
Stills from the show "Good Year"
In the program "Spring Festival is coming", Tang Xiaomei used the magical ring of time and space to touch and activate the Spring Festival decoration atmosphere group such as Chinese knots, Spring Festival, paper-cutting, lanterns; in the dance program "Feng Nian", the young actors used the graceful dance steps to dismantle and reproduce the hopes and blessings implied by the oracle "Nian" character; the Tai Chi creative program "Next Second" is a Tai Chi program that does not fight boxing, through the film and drama editing of the lens, bringing the audience into a mysterious world, when you find that there is no Taiji everywhere in life, The esoteric principles and philosophical ideas of Tai Chi have been internalized in the mind. The highlight of the evening was the dance "National Color Tianxiang", eleven top young dancers in China gathered on the same stage to perform Bai Juyi, Di Renjie, Shangguan Wan'er and other influential figures in the Eastern Capital of the Tang Dynasty, and at the grand peony state banquet, they narrated a beautiful legend with superb dance.
Stills from the program "National Color Tianxiang"
Starting from last year's "China Festival" series, Chinese style dance has always been the treasure program of Henan TV, they use AI, VR technology empowerment, to this traditional performing arts grafted on the vivid and fashionable young state of expression, there is no physical concept of the stage, but also less lighting changes and fast mirror switching interference, animation background design is more conducive to the dance into the scene blending environment, so that the audience accustomed to watching on the mobile phone screen, more focused on the appreciation of the dancer's graceful dance posture, more focused on the actor's full emotional resonance. At the same time, the excellent works have emerged one after another, and the international communication effect of overseas hot transmission has also made the creators of Henan Tv realize that the dance programs known for their physical performances, no barriers to language communication, the dazzling Chinese classical costumes, makeup and dance postures, coupled with the high-tech sense of stunt animation, are more likely to be understood and loved by young netizens around the world, so that the exhilarating oriental beauty hears the heartbeat of the five continents and receives applause from all over the world.
Some media once asked Xu Na, the executive planner of the "China Festival" series, "One after another wonderful tour programs are done one after another, will you worry about the exhaustion of Jiang Lang's talent one day?" Xu Na's Q&A is peaceful and domineering, "With the Chinese cultural and Chinese stories spanning 30,000 miles up and down for 5,000 years, our creative material seems to need not be worried." ”
Local feelings, the imprint of the times, the hometown of Henan is the root
Unlike the evenings done by other TV platforms in China, Henan Tv's Spring Festival Gala this year still insisted on not having a host throughout the whole process, but used the cultural and creative IP dolls hatched by the "China Festival" series of programs to carry out the series of 19 programs. Through their novel perspectives, they take the audience into different spaces of real life, explore the folk customs of the original countryside, and convey the prayers and demands of the general public.
"China Festival" series of IP puppet stills
General director Chen Lei hopes that this evening party will present the feelings of Chinese that are unique to the New Year, and the feelings of home and family can be revealed through the program, and the warmth can be revealed, the true feelings can be seen, and the gratitude of the Henan people who have experienced the floods and repeated epidemics in 2021 to the people of the whole country and the Chinese people around the world can be expressed, and the expectations and confidence in a better life can be expressed.
The sketch "Elephant Fantastic Tour" gathers Henan comedians Zhang Youwei, Yan Peilun and others who became famous for the "Annual Comedy Competition" to interpret a wonderful story in the forest with youth trends and creativity; the sitcom "Yellow River Mud Baby" takes the intangible clay sculpture works as the prototype, so that the children of the Shaolin Tagou Martial Arts School who are full of kung fu can deeply restore the innocent and old childhood and trigger the warm memories of generations across time and space.
Stills from the show
In 2021, Henan has suffered from the tyranny of rare heavy rain and the invasion of the new crown epidemic, but it is these difficulties that make the people of this land see more tenacious strength and more moving beauty, whether it is the strong action of Shaolin Kung Fu or the high-pitched singing voice of Yu opera performances, these Henan elements full of programs are undoubtedly the most positive expressions and hopes of their hometown Henan at the beginning of the new year.
The Heluo culture centered on Luoyang, Henan, is one of the sources of Chinese culture, it is the "core area" culture in ancient Chinese history, and it is the "root culture" that has influenced the continuous development of the entire country. The cultural spirit of Heluo, in a sense, is the national bloodline and spiritual bond of the Chinese people at home and abroad. In the Spring Festival that emphasizes the reunion of home, the strong hometown feelings in the Spring Festival Gala program of Henan Tv are actually expressing the thoughts and blessings from the spiritual hometown to the Chinese people around the world.
Innovative layout, reunion atmosphere, open blending is the door
If the biggest change in the Spring Festival Gala in Henan is what, the names of artists familiar to many audiences appear on the cast list are definitely one. Last year's wonderful tour series of evenings, basically can not see the figure of traffic stars, Henan TV's director and creator is completely with a carefully polished explosive program, continuing the rising topic heat, shaping the cultural confidence of the media image. And the Spring Festival Gala in 2022, why did it adopt new ideas and layouts?
The song "Heart to the Distance" was sung by Sun Nan
Let's take a look at the programs in which these artists participated: the song and dance program "The Direction of Home" invited Wang Yibo and Zheng Yunlong to join, expressing the vision of young people looking forward to building a beautiful hometown; the creative program "Tianxia Ankang" is a special creation by Fang Wenshan and Zhang Yixing, depicting the beautiful visual wonders of traditional Chinese medicine; the song "Heart to the Far Side" is a work customized for the Henan Spring Festival Gala, sung by singer Sun Nan. In addition, There are Henan actors such as Liu Haoran to join the team. On the one hand, such a lineup of artists adheres to the concept of openness and compatibility, allowing literary and artistic creators in different fields to work together to provide richer spiritual food for the people of the whole country and the Chinese people around the world; on the other hand, we believe that there is no natural hostile relationship between the national style cultural program and the traffic star. If we can use the influence of artists to let the content of traditional cultural programs be recognized and accepted by more young fans and disseminated on a larger scale, it will be a useful exploration of "making large flows surging positive energy".
Culture is brilliant because of innovation, and civilization is wonderful because of development. Shang zhou wen vein, Han and Tang meteorology, strong winds, great tides, Henan Radio and Television Station rooted in the fertile soil of the Central Plains with rich history, in the cultural inheritance of the norms, in the means of communication to innovate, whether it is 7 wonderful tours in 2021, or the 2022 National Style Spring Festival Gala, if you really want to say that their success is to master what code, it must be a sincere love for traditional Chinese culture, self-confident recognition, broad understanding.
Source: Henan Radio and Television News Center