36Kr learned that according to WeChat, on the night of the Chinese New Year's Eve, more than 120 million people watched the Spring Festival Gala on the WeChat video account "vertical screen", and the number of likes in the live broadcast of the video number exceeded 350 million times, the total number of comments exceeded 9.19 million, and the total number of forwards exceeded 5.51 million. This year, the Central Radio and Television Corporation tried for the first time to launch a vertical screen live broadcast of the Spring Festival Gala of the Year of the Tiger on the CCTV App and WeChat video accounts. In addition, on the day of Chinese New Year's Eve, a total of 688 million people across the country participated in the grab of red packets, and the peak of the grab of red packets appeared at 0:03 on February 1; on the night of Chinese New Year's Eve New Year's Eve, more than 140 million people received red packets sent with special-shaped red packet covers.
![Press 8# to grab red envelopes and movie tickets! China Mobile Video CRBT refreshes the Golden Rooster Festival short video gameplay[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)