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The theme activity of "I am a torch network runner" ignited the enthusiasm of the whole network for the Winter Olympics

Beijing, 2 Feb (Xinhua) -- The Beijing Winter Olympics have met the Spring Festival, igniting more people's expectations for the wonderful "Winter Dream", and the popularity of the "I am a torch network runner" theme network publicity and promotion activities has been rising. Up to now, the total number of topics read on the whole network has exceeded 500 million times, and more than 21 million people have received the officially certified runner electronic certificate.

Taking advantage of the Spring Festival Gala linkage, the majority of netizens shared the electronic certificate to the social media platform to send good wishes for the Beijing Winter Olympics. The activity sub-platforms Weibo, Douyin, Kuaishou, and Station B also took advantage of the opportunity to continue to promote activities. "#I am the torch network runner#" Weibo topic has been read more than 110 million times, and the topic of the Douyin platform has been read more than 220 million times.

The reporter learned that on the day of the opening ceremony of the Beijing Winter Olympics on February 4, the official WeChat video number of the "Beijing 2022 Winter Olympics" will be connected to the live broadcast signal of the main torch lighting stage, and the majority of netizens will be called on to escort the torch online to jointly greet the moment when the main torch is lit. (End)

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