In January, the sales volume exceeded 40,000 units, and Hongqi moved towards an annual sales of 500,000 vehicles

[News-Oxcart Network]

On the day of the lunar Chinese New Year's Eve, the Hongqi brand officially announced its January sales, with a total of 42,100 new cars sold, an increase of 30% year-on-year, and achieved the opening of sales in 2022.

Although the Hongqi brand has not released the sales data of specific models, it is not difficult to find that the Hongqi HS5 and Hongqi H5 are still the main sales force of the brand. In the past 2021, Hongqi HS5 sold 125,000 vehicles last year, and Hongqi H5 also sold more than 80,000 vehicles in the year.

It is worth mentioning that in 2021, the annual sales volume of the Hongqi brand exceeded 300,000 vehicles, an increase of more than 50% year-on-year. Last year, the market performance of the Hongqi H9 was also very good, with annual sales of more than 40,000 vehicles.

From the perspective of luxury brands, Hongqi's 2021 risk volume surpasses Cadillac, Lexus and Volvo, and has become the leader of the second-tier luxury camp outside the BBA.

In terms of product planning, the Hongqi brand will also launch a number of blockbuster models this year, of which the most concerned Hongqi LS7 declaration map has also been exposed at the end of last year, equipped with a 4.0T engine, which is expected to be listed in the second half of this year.

In addition, the Hongqi B-MPV, code-named C095, will also be mass-produced in June this year, and its appearance continues the iconic design of the Hongqi family, powered by 2.0T+8AT.

For the sales target for 2022, Xu Liuping, chairman of FAW Group, previously revealed that the sales target of the Hongqi brand in 2022 is 500,000-600,000 vehicles, and in the longer term, 2025 will achieve the sales target of 700,000-800,000 vehicles.

At the same time, all hongqi brand products will be fully electrified by 2030, and 28 new products will be launched by 2025, with overall sales of more than 1 million vehicles. Among them, 15 new energy vehicle products will be launched, and the sales of new energy vehicles will account for 40% of the overall sales of the Hongqi brand, which will exceed 400,000 vehicles.

epilogue

33,000 vehicles, 100,000 vehicles, 200,000 vehicles, 300,000 vehicles, from the sales of Hongqi in 2018-2021, can be described as a very rapid growth. FAW Hongqi, which achieved its first victory in the first month of the year, will have some wonderful market performance this year, and we will wait and see.