Recently, a dancing video of Meng Yutong, the secretary of Gree Group's Dong Mingzhu, was exposed, which made people can't help but compare it with his debut. In just a few short months, it seems to be much older.
People can't help but complain that the secretary of the board is not good, especially the secretary of the air conditioning industry. After all, for so many years, I have not seen any air conditioning brand, long-term development.
At least before Gree air conditioner became popular, another domestic air conditioning brand, Chunlan air conditioner, has ended its glory years.
The current Gree air conditioner is actually an imitation of the existence of Chunlan air conditioner. "The front wave crashed to death on the beach", it seems that it was really realized by Gree air conditioning.
That being the case, Chunlan air conditioner, which once sold for eight years, fell in the end. Today, what is it relying on to "continue its life"?
In 1953, Tao Jianxing was born in Jiangsu Sultan. In 1970, at the age of 17, Tao Jianxing entered an agricultural machinery factory. In 1973, the goddess of luck came again, giving him a chance to study at Nanjing University.
In 1977, after graduating from Nanda University, Tao Jianxing entered an air-conditioning equipment factory as a technician. And this air-conditioning equipment factory is actually the predecessor of the later Chunlan Group.
During this time, Tao Jianxing became the deputy section chief with his outstanding performance. By 1985, he had become the director of the equipment factory.
Later, the reason why Chunlan air conditioner was able to reach the peak was precisely because of the existence of Tao Jianxing. However, it seems that everything also responds to the old saying: success is also Xiao He, and defeat is also Xiao He.
The year after becoming the director of the factory, Tao Jianxing carried out a "major renovation" of the factory. For those employees who are inefficient, make a layoff. In addition to this, there have been technical reforms.
And such a menacing reform has also received a good response. The factory, which was on the verge of bankruptcy before, was turned into a profit by Tao Jianxing. And the first one after time and again, it was also "brought out" by Tao Jianxing himself.
After realizing the transformation of turning losses into profits, Tao Jianxing took advantage of the victory to pursue. He began working with other companies to build mass production plants to meet the needs of the market.
Until 1994, the annual sales of Chunlan air conditioners had reached 1.5 million units, successfully winning about 40% of the market share. At that time, almost one of every 3 air conditioners was Chunlan air conditioner.
By 1996, Chunlan Air Conditioner ranked first in the industry with a sales performance of 1.8 million units. Now some of the popular Gree, Midea, Haier, etc., are behind Chunlan. In this way, Chunlan air conditioner intermittently did NO.1 for eight years.
But why is Chunlan air conditioner with such a high starting point now relying on selling real estate to "continue to live"?
After 1994, Chunlan Air Conditioner, which has unlimited scenery, wanted to continue to develop, so he began a journey of diversified expansion.
Not only the air conditioning market, but also has entered the IT field, new energy, financial investment, real estate and so on. But so many projects have made them lose their professionalism.
Unfortunately, since 1999, the sales of Chunlan air conditioners have begun to decline. When the market is vacated, Haier, Gree, Midea and other brands quickly seize it. When Chunlan wanted to retake it again, it was too late...