"Wilderness Action" is a tactical competitive game developed by NetEase, since its launch in 2017, the game team has maintained an open attitude to player feedback and responded quickly and iteratively. Not only has it created many fresh and interesting gameplay, but it has also taken the lead in introducing domestic positive energy elements in the game, and has been linked with a number of classic anime IP, which is loved by players at home and abroad. May 5, 2021, the annual game festival of "Wilderness Action" (officially certified by the Japan Commemorative Day Association), the topic #Wilderness Action の日 attracted tens of thousands of people to participate in interactive discussions on the day of the launch of the event, and successfully appeared on the Twitter hot search list.
During the fourth anniversary celebration, a number of related topics also successfully reached the top of Twitter hot search, and at the same time won the impressive result of the main topic reaching the top of the Twitter hot search list within 1 hour of being issued!
In 2021, Twitter released the list "Most Tweeted About Games Globally (Twitter's most mentioned game of the year)", of which many domestic games entered the list, "Wilderness Action" as the elder of the game out to sea, in recent years, still ranked in the top ten, the results are not cheap.
The Wilderness Ops team chose Three online channels, Line, YouTube and Tik Tok, to focus on the promotion, allowing the game to grab the attention and discussion of the younger generation as quickly as possible. But choosing social media with high coverage is only the first step, and more importantly, the game team needs to carry out different forms of cooperation and publicity according to the local development and characteristics of each social media.
Taking @しろせせんせー on the Tiktok platform as an example, the channel "Pretend Foreigners Talk to Teammates in the Wilderness" channel is regularly updated with content, successfully gathering fans 24w, receiving a total of 370w likes, and the maximum number of views of a single video is 95w; the "Pretend Foreigners Playing in the Wilderness" channel opened by @kimekooo has also successfully attracted nearly 20w fans, receiving a total number of likes of 480w, and the maximum number of views of a single video is 35w.
During the 4th anniversary celebration of "Wilderness Action", the game official not only invited the Popular Japanese funny group "NONSTYLE" to shoot advertisements, and strongly created the theme concept of the welfare activity of "the biggest thanks in the history of the wilderness"; it also invited the famous Japanese composer Hiroyuki Sawano to compose the anniversary theme song "Never Stop" to present the players, sung by the singer laco, and the theme song was simultaneously released on multiple mainstream music platforms on the day of the launch, and the atmosphere of the bloody secondary two songs led to the game's reputation to rise sharply.
On the day of the 4th Anniversary Thank-You Festival, an unprecedented three-hour live broadcast was held in Japan, attracting hundreds of thousands of players to watch the celebration. The live broadcast not only invited singer Laco to sing the theme song "Never Stop" composed by Hiroyuki Sawano on the spot, but also created a highly watched wilderness show such as star wilderness defense battle, vtuber peek-a-boo, professional e-sports player battle, etc., of which the star hand Yue Yu also sang on the stage, and the number of views reached a peak of 31.8w live broadcasts.
It can be seen that the games published by NetEase have been internationally recognized, and in order to achieve all-round sustainable development, "Wilderness Action" has made a lot of efforts around itself and overseas culture, and has also received a lot of recognition. In the future, continental games will also develop better on the basis of this experience.