After a year, the Japanese promotional film "Chengdu Travel Attention Manual", which has been well received by netizens, has launched a sequel a few days ago.
On January 28, 2022, the official Microblog of the Information Office of the Chengdu Municipal Government @ Chengdu released a message saying: "#Short Video Creation Contest # Minister Harada and Jun Sakamoto are coming to Chengdu again # He is coming, and they are coming again with the "Chengdu Travel Attention Manual"! After a year of not seeing, both Minister Harada and Jun Sakamoto's Treasure Manual were updated to version 2.0. That's right, it's your familiar Japanese middle two cold humor, don't go to the program, please directly poke open the video and start laughing."
Video "Chengdu Business Trip Attention Manual 2.0 At Home". Source: Weibo @ Chengdu Release (04:59)
In this nearly 5-minute short video, the protagonists are still the Japanese Minister Harada and Jun Sakamoto a year ago, and the two people who were asked by the company's headquarters to be stationed in Chengdu continue to carry the "manual" into the daily life of Chengdu people. Similar to the style of the "Chengdu Travel Attention Manual" a year ago, the sequel introduces Chengdu's rapid buses, street food, nightlife, etc. through a series of cold humor stories, showing the city's attraction to foreigners in many aspects.
For example, on the Chengdu tram Line 2, Minister Harada was politely "struck" by Chengdu people: under the gaze of the crowd on the bus, Minister Harada reacted quickly and gave up his seat to an aunt. While Sakamoto was still praising Minister Harada for his quick response, Minister Harada was "pulled back" to his seat by a little sister wearing a red scarf. At this time, the subtitle interpretation reads: "Article 7: Be careful of the courtesy of Chengdu citizens will make your age exposed."
Screenshot of the video "Chengdu Business Trip Attention Manual 2.0 Home Article"
The Paper (www.thepaper.cn) noted that as of the evening of January 29, the sequel video of the "Chengdu Travel Notes Manual" released by the official Microblog of the Chengdu Municipal Government Information Office has received about 450,000 views, and some netizens laughed in the comment area that "the Japanese version of 'melon baby' is the essence of this film."
A year ago, the short video "Chengdu Business Trip Attention Manual" became popular on many online platforms, triggering heated discussion among netizens.
Weibo @ Chengdu Release On February 11, 2021, the video "Chengdu Business Trip Attention Manual" was released, accompanied by a text introduction, "Is the streets of Chengdu full of pandas?" Did Chengdu get off the plane and it was all hot pot flavor? How intense is '52 degrees of enthusiasm'? For Chengdu, don't be so sloppy! The Japanese "ghost horse" interpretation of the best foreign language short video "The company dispatched Chengdu official attention manual" of the second image Tianfu Short Video Creation Contest will take you to laugh at the different Chengdu! ”
The work tells the story of Minister Harada and Jun Sakamoto from Japan who travel to Chengdu on business and cause a series of "accidents" due to cultural differences. The plot design of continuous laughter and suspense has attracted a large number of netizens to comment and forward, and has set off a wave of discussion on topics such as "there are pandas everywhere in Chengdu", "52 degrees of enthusiasm in Chengdu", "the peak of urban publicity" and so on.
It is worth mentioning that the videos "Chengdu Business Trip Attention Manual" and "Chengdu Business Travel Attention Manual 2.0 Home" are the winning works of the second and third video Tianfu Short Video Creation Competition, respectively. The event is guided by the Chengdu Municipal Party Committee External Publicity Office, chengdu Municipal Bureau of Culture, Radio, Film and Tourism, and daily economic news.
According to the Daily Economic News, "the first part focuses more on urban propaganda, two Japanese who came to Chengdu on business to see the culture and scenery of Chengdu; the second part focuses on the interesting things about Japanese friends living in Chengdu." Xiong Haolan, the curator of the "Chengdu Business Travel Attention Manual 2.0 Home Chapter", told reporters that the second entry is a continuation of the first part and an upgrade.
The video Chengdu Travel Attention Manual is also regarded as a successful case of Chengdu's "one country, one policy" point-to-point international communication strategy.
According to a report by the Xinhua News Agency client in October 2021, Chengdu has accurately implemented the "one country, one policy" point-to-point international communication strategy, relying on one hit video after another, and successfully "out of the circle" on global social media platforms. Since 2019, Chengdu has planned and produced country-specific films, producing and promoting specific videos for important countries or languages.
The report lists south Korea's "How to Keep a Man in Chengdu?" Short video (the video also launched in Japanese and English dubbed versions), "There is a kind of life aesthetic called Chengdu" series of Short English short videos for Singapore, "Company Dispatch Chengdu Business Attention Manual" (i.e. "Chengdu Business Trip Attention Manual") Japanese short video for Japan.
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