--Collect the "Automotive Driving Automation Classification" (GB/T 40429-2021)--
Apple's car plan to make waves again? Joe Bass, head of software engineering for Apple's automotive team, recently left Apple, which means that the management of the Titan project (Apple's self-driving project) has all left. Joe Bass, the departing head of software engineering, has been with Apple for seven years and has been the first project manager for automated systems at Apple since 2015.
Apple's Titan plans to launch in 2014 with the aim of building a self-driving car. However, in the second year of the establishment of the plan, the project experienced a major change in the departure of the person in charge, the sharp reduction in the size of the team, and the project also shifted from vehicle manufacturing to autonomous driving technology research and development. It wasn't until the acquisition of the self-driving company Drive.ai in 2019 that the project moved back to the vehicle manufacturing business, and the new senior management team was officially established a year ago, but the new team executives have all left within a year.
According to relevant information, Joe Bass joined Facebook's parent company Meta as the director of VR technology project management after leaving. Previously, Apple Automotive High Pipe Ge Field had left for Ford as chief advanced technology and embedded systems officer, responsible for Ford's car control, driver assistance and digital engineering tools. The executive worked as a top engineer at Tesla and was responsible for the development of the Model 3.
As a technology giant in the field of consumer electronics, Apple's development in the field of car manufacturing can be described as a series of twists and turns. Since the launch of the Titan Plan in 2014, it has been nearly 8 years, Apple has not released related products, compared to Apple's research and development speed in the digital field, Apple's progress in making cars is really slow. However, it is reported that Apple's goal in building a car is to create a model with fully autonomous driving capabilities and no human intervention.
At the current level of technology in the development of autonomous driving, this goal seems to be difficult to achieve, perhaps this is why Apple has not had a product launch and the frequent departure of executives for so long. Although Apple's road to car building is not smooth, its exploration in the field of automatic driving has never stopped, hoping that Apple cars can be mass-produced off the production line as soon as possible, bringing something different to the intelligent automotive industry.
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