In recent years, with the rise of tide play culture, the expansion of the tide play market, and the rise of generation Z consumption power and the change of consumption concepts, tide play IP has become the daily talking point, collection object, and even the label of the era that flaunts the difference by virtue of its originality and uniqueness. Combining IP with its own brand has become one of the important business development strategies of many enterprises at present.
In September this year, As a planning agency, Orangery Creative Arts joined hands with Dalian Times Square to introduce the Tide Play IP - "North Sea Monster", and created the Tide Play IP Pop-up Shop in the form of art flash mob. The unique trend art space strengthens the positioning of Dalian Times Square as an urban art landmark, and at the same time disseminates the artistic value from multiple dimensions, enhances the aesthetics of public art, and expands the influence of contemporary art.
Orangery Creative Art Unlock Tide play IP new gameplay
"North Sea Monster" is the original tide play IP of Peng Lei, the lead singer of the new pants of the well-known domestic band, of which "Mimi" and "Gaga" are the soul protagonists, and their creation is inspired by the American cartoon images Mickey Mouse and Donald Duck, slightly exaggerated and absurd but maverick painting style suitable for the aesthetic taste of the younger generation.
From the idea to the landing, the "North Sea Monster" tide play pop-up store, Orangery Creative Arts has greatly extended the theory of "human goods yard", firmly grasping the user's psychology at the same time, and skillfully integrating artistic elements perfectly. Under the market background of increasing homogenization, it has successfully attracted the attention of young people, brought greater communication traffic, more in-depth brand image and market influence to Dalian Times Square Commercial Center, and realized the differentiation of commercial brands.
The "North Sea Monster" tide play IP pop-up shop is divided into "immersive music punch card area", "rock device punch card area" and "music cultural and creative peripheral area". Among them, the immersive music punch card area uses the IP image of "North Sea Monster" and uses neon lights as the design element to create a cool art space, and the trend carries a retro feeling to meet the needs of contemporary people to "punch in".
"Rock installation punch card area" and IP creator Peng Lei's personal image has an inseparable relationship, rock band new pants with their own content and traffic, Orangery Creative Arts using a variety of musical instruments and musical elements combined into an art display space, not only enriched the overall effect of the pop-up store, but also borrowed Peng Lei's celebrity image, with the help of force, the communication effect to maximize.
The "Surrounding Area of Music Cultural creations" sells a series of derivatives designed with the "North Sea Monster" IP as the protagonist, and each tide play explosive product integrates the fun of the trend with practicality and ornamentation, and carefully passes on the value concept behind the derivatives to the public.
潮玩IP × Shopping Mall
Realize cross-border art and efficiently empower brands
Since its inception, Orangery Creative Arts, which has deeply cultivated the value of art IP, has continuously expanded its art business model, realized the multi-scene consumption and construction of art through the dimensions of advanced customization of art exhibitions, art curation, art IP authorization, art aesthetic education, and art derivatives development, and carried out deep excavation and transformation of art commercial value, thereby helping brands to effectively empower, further enrich the spiritual core of brands, and expand their market influence.
The Orangery Creative Arts introduced the "North Sea Monster" tide play IP pop-up store into the commercial center, and combined with its interactive activities such as art peripheral sales, online activity games, and offline punch cards, not only effectively attracted consumers' high attention to Dalian Times Square, brought a large wave of people flow, but also integrated art across borders, making Shopping Mall an inclusive art scene, bringing the public a close-range art experience, breaking the public's narrow perspective on the space where art can be displayed. While exploring the maximum social efficiency of consumption places in the city, it invisibly enhances the cultural power and market influence of the brand.
It is said that part of the income from the pop-up shop will also be used for the self-help Dalian Youth Development Foundation Congenital Heart Disease Medical Assistance Project, which extends the value of art in social development from another dimension - public welfare.
From September 9 to November 14, 2021, the "North Sea Monster" tide play pop-up store is open in Dalian Times Square, go to the scene to experience a retro trend rock art journey!
About Orangery Creation
Founded in 2016, Orangerie Creative Arts is a service enterprise providing global art IP commercial transformation, through the continuous development of global artist residency creation services, extending the exhibition of art IP business transformation and art education and dissemination and other integrated services. Orangery Creative Arts takes being a fruit farmer in the art world, deeply cultivating the value of IP as a beautiful vision, innovating and integrating artistic IP and commercial needs, and practicing the business concept of art without borders. In recent years, benchmark commercial real estate, cultural tourism parks, cultural and creative parks, and international well-known brands in major cities in China have reached cross-border cooperation in art IP, empowering customer projects and enriching the core of brand spirit through IP copyright authorization and IP licensing customization services. At the same time, it pays attention to art education to nourish the public, narrow the distance between art and the public, and continue to promote the progress of social spiritual civilization.