Improv theatre performances, grass singing, outdoor film screenings... With the arrival of the National Day, the opening of the "2021 Youth Ideal Life Festival" in Chaoyang Joy City will continue throughout the 7-day holiday of the National Day. More than 40 youth lifestyle brands gathered here, and more than 30 diversified youth activities were intensively staged, while bringing 300 square meters of urban camping lifestyle experience, continuously lighting up the "Night City".
It is reported that as the sub-venue of the 2021 Beijing Chaoyang International Cultural Tourism Festival and the 13th Beijing Chaoyang Fashion Consumption Festival, and as one of the activities of the 9th Beijing Huimin Cultural Consumption Season "Yunxiang Jingcai Cultural Life Festival", the "2021 Youth Ideal Life Festival" of Chaoyang Joy City has received attention and strong support from the Chaoyang District Cultural and Tourism Bureau and the Chaoyang District Chamber of Commerce. This is the second time since the normalization of epidemic prevention and control that Joy City Chaoyang has held the "Youth Ideal Life Festival" outdoors, and has further optimized and upgraded on the basis of last year to provide a more diversified holiday consumption experience for urban youth.
This year's "Youth Ideal Life Festival" accurately captures the "camping culture" that emerged after the epidemic, creates a 300-square-meter urban camping area, brings the new lifestyle that young people are most concerned about at the moment to the scene, and takes "lying flat, cheering, unpacking, and going to the waves" as the keywords, divides the 500-square-meter market site, accommodates more than 40 coffee craft brews, fireworks snacks, tide play cultural creation, art life and other colorful brands, and more than 30 interesting and fun activities are open for a limited time.
The "Lie Flat" camping area is a new section launched this year, where urban life is organically combined with outdoor experiences such as cycling and camping, providing urban youth with a more diverse and fresh cultural experience. During the event, it will last for 7 days to bring film screenings under the night sky; there will also be a cycling event with RE And Yi to let people feel the colorful autumn mood of Beijing in October; and the "Life One Account Sharing Meeting" will be held from time to time, where new and old friends who are interested in the camping experience can communicate together.
The "Coffee on Wine" dining area integrates the popular coffee culture and micro-drunk culture among young people, not only gathering the "net red" cafes that come out of the hutongs, but also bringing the boutique coffee brands loved by young people to the scene; there are also young alcohol labels such as Sea Jumping Tavern, Beihai Monster, and Dream, which jointly heat up the holiday atmosphere.
The "Unboxing Site" retail area concentrates multicultural youth content on Youth Road. The "Waves in the Waves" stage area will run through the 7-day long holiday with a frequency of 3 to 4 events per day. In March, the culture "National Music Revival Plan - Xinlefu Folk Music Party", Hanfu Song and Dance Show, Codeword Man "New Youth" Awakening Poetry Reading Scene, "Hiccup" Improvisational Theater Performance, Grass Singing Night Scene, Outdoor Movie Screening, Fitness Heat Wave Dance...
The wonderful lifestyle and diversified cultural content will continue to be active in the event site, making the youth road in the geographical sense become a real "youth road".
Source Beijing Daily Client | Reporter Ma Jing
Edit: Kuang Feng
Process Editor Tai Shaofeng