Huawei power! Occupy half of China's folding screen mobile phone market

Zhongguancun online news: Today, the well-known third-party research institution IDC released the 2021 china folding screen mobile phone market share report.

The report shows that Huawei leads the Chinese folding screen mobile phone market in 2021 with a market share of 49.3%, followed by Samsung, Xiaomi, OPPO, and Lenovo, whose market shares are 28.8%, 13.2%, 6.1%, and 0.2%, respectively.

IDC revealed that in 2021, the scale of folding screen products in the Chinese market is about 1.5 million units, and folding screen products account for about 0.5% of the domestic smart machine market, which is still a niche product form, but recently, with the centralized release of new products from many head manufacturers, the market heat of folding screen products has once again been pushed to the peak.

As for what causes the market heat of folding screen products to rise, IDC believes that there are three reasons:

1. In recent years, product brands in various countries have tried to explore the high-end price market, but the process is full of challenges, so from the perspective of product form, it is a differentiated route different from Apple, which is an active exploration of domestic brands in order to continue to challenge the high-end market and establish a high-end brand image in the future.

2. Some head manufacturers take the initiative to promote the price of new folding screens to within 10,000 yuan, or even within 8,000 yuan. At the same time, the relatively conservative supply strategy adopted for a variety of new products has put the market in a state of short supply, which has also led to the high attention of potential buyers.

3, the application software and the corresponding use of the use of the scene of the adaptation and development, the hardware industry chain is becoming more mature, large-scale, led to the folding screen products of the practicality, reliability of the rapid improvement, folding screen products in addition to its unique social, decorative attributes, but also can be done in some use scenarios for users to bring better experience and value.

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