Text/VR Gyro
Compared with the C-end need to collect various factors such as thin equipment, low price, rich content ecology, etc., coupled with an uncertain opportunity to break out, the application of the B-end industry has changed significantly in recent years.
VR Gyro believes that XR industry applications have entered the 2.0 stage, and industry applications have converged from a hundred flowers to scenes that can really exert the value of XR, such as military, medical, educational, and industrial, which are all areas with more obvious growth in recent years.
Image source: Intuitive insight
Taking the medical field as an example, according to the "Microsoft Mixed Reality Intelligence Report - Medical Health Field Version" released by Microsoft, medical health is one of the fastest growing areas of MR, in the field of medical health, about 3/4 of the organizations currently use MR solutions through headsets. Of these, 60% are using MR products or solutions and 15% are trying out related products or solutions.
After 28 years of deep ploughing, the "regular army" in the medical field has been killed!
What Gyro Jun felt most deeply last year was that the companies that promoted the application of the XR industry were no longer "guerrillas" such as startups, but "regular troops" that gathered resources, channels, backgrounds, and financial strength. The giants in the traditional field are finally no longer "bystanders", but "real knives and real guns" have entered the XR field. And the intuitive vision attracted the attention of Gyro Jun.
Source: Intuition Wise
As a giant in the traditional medical industry in China for 28 years, Longtai Medical began to lay out XR+ medical industry solutions as early as 2017, and its subsidiary Intuition Ruishi also put forward its own goal - to establish the BodyVerse Cosmic Cloud Platform, that is, to take medical care as the core, integrate XR, cloud, AI, IoT and other technologies to form a complete digital medical service system, so as to build a communication bridge between people, time and space, traditional medical and modern advanced medical treatment, and achieve immersive, The new model of cross-terminal human-computer interaction solves the pain points existing in traditional medical treatment, so as to achieve cost reduction and efficiency.
Founded in 1994, Ningbo Longtai Medical Technology, which first started as a medical device agent, is the exclusive agent of many well-known medical equipment overseas. Its exclusive products include Carestream medical imaging products, German Agfa medical imaging products, Dutch Philips DR products, German Siemens ultrasound products and Japan's Toshiba DR products, and it is also the largest shareholder of Canada Titan Medical Surgical Robots (NASDAQ: TMDI). He also participated in the promotion of the key project of the Ministry of Science and Technology (research and development of key components of single-cavity surgical robots), and obtained 10 million yuan of financial support for the key research and development project of the Ministry of Science and Technology.
So far, Longtai Medical has grown into a medium-sized enterprise with a scale of more than 500 people, established a 200,000-square-meter intelligent medical industrial park, and built an industrial cluster integrating production and manufacturing, R&D innovation, public founding, warehousing and logistics. Moreover, based on its strong medical device market channels and supplier resources, it provides long-term cooperation services for more than 2,000 hospitals in China, including more than 500 top three hospitals.
As its holding subsidiary, Intuition Ruishi is an integrated solution provider focusing on the XR+ medical field, backed by Longtai Medical, intuition Ruishi has delivered a dazzling report card in just 2 years after its establishment.
Traditional medical devices are combined with AR technology
Used in clinical trials
Intuitively, Ruishi is a veteran of the medical tradition, with a deeper understanding of scene exploration, and highly agrees with the value of XR's "productivity tool".
Intuition Vision combines medical endoscopy products with Intuitive Vision's AR glasses products to help clinical trials; endoscopy is the core product of Longtai Medical, including video intubation soft mirror, ureteral hard mirror, disposable ureteral soft mirror, endoscopy, which are commonly used medical device products during surgery.
Secondly, based on the in-depth understanding of the medical field, a variety of XR devices are integrated into the solution, covering minimally invasive surgical 3D imaging glasses, minimally invasive surgical AR-3D imaging glasses, intelligent microscopic AR glasses, aging-assisted AR glasses, and intelligent dual-mode AR glasses.
The solution is applied to different medical scenarios, in the clinical surgical scene, minimally invasive surgical 3D imaging glasses can project the surgical instrument acquisition images (ultrasound, MRI, endoscopic images) in front of the doctor's eyes, helping the doctor focus on the operation itself, improving efficiency and increasing the success rate of surgery; and intelligent microscopic AR glasses can enlarge the image of the injury locally, so that the doctor can more clearly understand the correlation between the lesion and the wound during the operation, and improve the doctor's visual clarity and operation accuracy during surgery; in addition, Intelligent dual-mode AR glasses can be applied to teaching training, preoperative simulation, rehabilitation training, remote collaboration and other scenarios to meet the different needs of education and medical treatment.
Four software matrices
IntuitiveLyCrits built the BodyVerse cloud platform
At present, the use of MR medical and health institutions generally believe that XR technology for the current medical field application scenarios include staff training, remote assistance, scenario data superposition, etc., about half (45%) of medical and health institutions use MR for training and simulation, which can effectively improve doctors' operational skills, reduce risks and reduce waste of resources; in remote assistance scenarios, the value of MR is also very significant, especially in the context of the epidemic, not only reduce the risk of infection, save travel costs, At the same time, the ROI (return on investment) is increased to 40% or even higher.
Technology serves the scene, and years of exploration in the medical field have made Intuition Ruishi more clearly understand the pain points and needs of the medical field, and combined with new technologies, a complete set of cloud platform solutions have been developed - BodyVerse Cosmic Cloud Platform.
The BodyVerse Cosmic Cloud Platform solves the pain points and difficulties in the last mile of the medical field from multiple dimensions such as medical knowledge popularization, medical video distribution, multi-person collaborative consultation and medical product training. At present, the cloud platform has four major sections:
1. Knowledge popularization platform: medical micro body e-VMBody
VMBody summarizes and displays the 3D virtual life organ model resources, through which you can comprehensively learn the principles of medical knowledge, providing convenience for students to learn, doctor training, and popular science. At the same time, developers can also simultaneously access multi-terminal information data across the platform, and use real-time synchronized resources to create more personalized content such as medical-related videos, pictures, and 3D models, so as to jointly build a new ecosystem for medical knowledge sharing. The knowledge and resources of the VMBody platform can be repeatedly learned and used, focusing on improving the comprehensive management capabilities and medical quality of medical institutions.
2. Video distribution platform: medical micro geek e-VMagic
Video is one of the best ways to learn professional skills, through the VMagic video distribution platform can access and view medical information resources, users can use the platform for video learning, multi-terminal medical data synchronization, suitable for various use scenarios. The VMagic platform has carried out a comprehensive classification of different systems, including the motor system, digestive system, respiratory system, etc. for detailed interpretation, so that users can check their learning progress and consolidate knowledge points at any time.
3. Multi-person collaboration platform: medical micro-link e-VMLink
VMLink is a multi-person collaboration platform based on the 5G transmission network that introduces mixed reality to telemedicine scenarios, and users can use its teaching and training, remote consultation, online consultation, lecture sharing and other technical tools to conduct multi-person audio and video dialogue, which means that doctors and nurses thousands of miles away can work in the same operating room. Immersive technology provides more efficient and high-quality training results for medical training.
4. Virtual publicity platform: medical micro show e-VMShow
In general, patients and their families do not understand the medical expertise of the specific lesion and the equipment used to carry out the treatment, and oral explanations are prone to misunderstanding. How to improve the transparency, professionalism and credibility of medical institutions, increasing medical publicity is one of the necessary means. Through VMShow, you can produce relevant introduction materials and 3D product manuals of medical institutions, facilitate the introduction and training of the use of medical products, open up the communication bridge between patients and medical institutions, and create a one-stop virtual platform for publicity and training, which can effectively solve the relevant communication costs and material costs.
BodyVerse cloud platform can meet the different scenarios of clinical medical treatment and education and training, in the teaching scenario, can provide interns, medical students with rich and comprehensive operation guidance, students through XR simulation training can quickly master the surgical operation skills; encounter difficult problems can also be through VMagic to view relevant video materials or through VMLink to tutors or expert doctors online consultation.
The domestic XR+ medical blue ocean market needs to be tapped urgently
As mentioned earlier, healthcare has become one of the fastest growing areas of MR. According to Facts and Factors market research reports, the global virtual reality in healthcare market size and share revenue is expected to grow from $2.7 billion in 2020 to $40.98 billion in 2026.
Although the penetration rate is gradually increasing, there is still a certain gap between China and overseas. At present, most of the medical cases in the medical field that see large-scale applications are still overseas, and the companies with related solutions are also more active overseas. According to the "2021 VR/AR Industry Financing Report" released by the Gyro Research Institute, medical care is the second most popular area of capital after games. However, of the 20 companies that completed financing in the XR healthcare sector in 2021, overseas companies accounted for 90%. Overseas capital pays more attention to XR medical care, and the domestic XR medical market, whether it is related enterprises or market applications, is still a blue ocean that needs to be tapped urgently.
Image source: VR gyro
Intuitive Vision believes that the true meaning and value of smart glasses is not in the glasses themselves, but in the real use of the scene and situation to reflect the value, from distance teaching, clinical surgery, knowledge science, etc., to solve the problem as the starting point, to meet the real needs of users in the real scene application. The natural advantage of smart glasses is that they are hands-free, but their custom development requires a high degree of integration and integration, including a variety of complex technologies in various professional fields.
It is understood that Intuition Ruishi has signed strategic cooperation agreements with a number of hospitals and XR enterprises, including China Academy of Chinese Medical Sciences, Shanghai Hongmufang Zhongcheng Hospital, The Affiliated Hospital of Shaanxi University of Traditional Chinese Medicine, the First Affiliated Hospital of Guangxi University of Traditional Chinese Medicine, Ningbo Hongant Optoelectronic Technology Co., Ltd., Ningbo First Hospital, Ningbo Medical Center Li Huili Hospital, Shanghai Yingchuang Technology Co., Ltd., Guangdong Virtual Reality Co., Ltd., etc. Intuition Ruishi joins hands with many partners to create a smart medical solution, on the basis of the combination of traditional medical device equipment and XR and AI technology, the various test reports of the hospital inspection unit are linked to the data, the cloud server is used for data interoperability, and the localized XR terminal equipment is conveniently displayed, so that patient data can be efficiently used in the actual diagnosis process to realize the hospital's smart medical treatment.
Intuition Ruishi positions itself as a focus on the medical field, can provide XR+ medical software and hardware integration of the overall solution, based on strong cross-border integration of industrial resources, diversified teaching software content development capabilities, the next step will continue to remote training, clinical surgery, knowledge science and other scenarios, and more technology companies and medical institutions to work together to maximize the value of XR technology in the medical field.