Automotive industry debut meta-universe digital collection Car companies frequently involved

Recently, the concept of "meta-universe" has become more and more popular, Facebook directly renamed Facebook to Meta; Nvidia appeared at the press conference for more than ten seconds of "digital doubles"; Microsoft announced the enterprise meta-universe solution at the Inspire Global Partner Conference; domestic Ali, Tencent, JD.com, ByteDance, Huawei, Xiaomi, OPPO and other Internet technology manufacturers that we are familiar with have entered, and "meta-universe" has become the latest hot word in the global technology community. In the automotive industry, the metacosm is equally "hot".

On January 27, auchan Automotive Tencent Magic Core jointly launched the automotive industry's first meta-universe digital collection, which will be officially launched on the Tencent ecosystem at 00:00 on January 29, 2022, and will be drawn for all groups, with a global limit of 666 pieces.

Friends who have extracted the meta-universe digital collection of the automotive robot Auchan Z6 will be able to become their "super driver", that is, to obtain the priority pick-up right of auchan Z6, the opportunity to meet with the car robot for the first time, the super surprise car pick-up rights and the opportunity to obtain the one-year early adopter right of auchan Z6.

At the end of 2021, Auchan Auto launched its new intelligent sequence flagship model Auchan Z6, as the pioneering work of Auchan's new sequence, the new car created the three metaversy images of navigator XiaoOu, YYDS digital twin image, and automotive robot Auchan Z6, leading the Z generation group into the metaverse.

In December last year, Changan Automobile has begun to explore the empowerment of the "meta-universe": a virtual "digital employee" joined Changan Automobile. This is also the first time in the domestic automotive industry.

SAIC Roewe recently auctioned services including NFT digital collections and physical cars at a final auction price of 1 million yuan.

According to the official trademark website of the State Intellectual Property Office, SAIC Motor has recently applied for 100 trademark categories related to the meta-universe, and the new energy automobile companies Xiaopeng, Ideal and Weilai have also applied for the trademarks of "Xiaopeng Yuan Universe", "Ideal Meta Universe" and "Weilai Yuan Universe" to prevent being preemptively registered.

How are cars connected to the metacosm? Industry insiders said that metacosmity can be said to be the most suitable for promoting and improving the in-vehicle display experience, solving the visual improvement and more interaction of the display platform.

"The envisioned metaverse will promote the improvement of the in-vehicle experience." The person said that for example, the central control information system will provide more diversified vehicle information and services in the future; the display mode of the liquid crystal instrument will also display the vehicle information more comprehensively and richly, so that the driver can better understand the vehicle itself; the HUD is more from scratch, showing navigation, road conditions and other information, which may be presented through AR in the future; the streaming media rearview mirror will also help the driver collect more behind-the-car information and improve the driving experience; the rear seat entertainment system will provide more diverse choices for rear occupants.

Secondly, the industrial metacosm empowers B-end vehicle manufacturing, which will bring about a new incremental demand for display. The digital economy has now become the main source of economic growth, digital twins play an important role, metacosm can also be applied in B-end enterprise service scenarios, digital twins are one of the main applications, digital twins have five major drivers and sensors, data, integration, analysis and actuators in the physical world, as well as continuously updated digital twin applications.

Upstream journalist Yan Wei