Last year, the online live streaming industry ushered in a heavy blow, and the well-known head anchors Wei Ya and Sydney were punished successively, because of this tax evasion and tax evasion incident, many anchors and platforms with goods were interviewed by relevant departments in the mainland. Nowadays, if you want to say that the anchor with goods is top-notch, I am afraid that only Li Jiaqi is left.
Li Jiaqi finally tore open the "veil"
Since the fall of Via, many careful consumers have found that Li Jiaqi's live-streamed goods are not as preferential as before in terms of price, and even sometimes the price is even higher than other platforms. For example, before Li Jiaqi broadcast a mooncake gift box, the price obtained from the agent was 90 yuan, while the price that Li Jiaqi shouted out was as high as 128 yuan, which was simply a green leek for the fans in his live broadcast room.
In addition, in a live broadcast of the New Year Festival, the price of Newland fresh milk with a flagship price of 129 yuan in Tmall supermarket was only 58.9 yuan, but in Li Jiaqi's live broadcast room, the price of this same commodity rose to 69 yuan. So, why did Li Jiaqi's live streaming of goods undergo such a huge change?
Why is Li Jiaqi so unscrupulous now?
Li Jiaqi's price increase behavior now is undoubtedly very naked, so why is Li Jiaqi so unscrupulous today? This problem is actually very easy to understand, we all know that the two top streams in the live broadcast industry are Li Jiaqi and Wei Ya, and now, after the fall of Wei Ya, basically there is no live broadcast in the live broadcast industry that can threaten Li Jiaqi. Li Jiaqi naturally dared to be so unscrupulous.
Another is that nowadays, rational consumption is being advocated in the field of social opinion, although this consumption concept will not affect online shopping, but the phenomenon of wild consumption in the future, the future consumers in the live broadcast room should rarely appear, in the future, online live broadcast may no longer be able to bring huge economic benefits.
Therefore, Li Jiaqi's price increase now may be to take advantage of the current wild consumption when it still exists, and is ready to make a big profit.
Of course, Li Jiaqi's doing this may not be entirely Li Jiaqi's own reasons, and there may be factors of brand partners. At present, the brand partners can be said to be getting stronger and stronger, before, there have been exposures to the brand side and Li Jiaqi, Wei Ya and other anchors in the price of the dispute, the main point of controversy is the sky-high price pit fee.
The brand side is getting stronger and stronger, and the preferential treatment for the anchors is getting less and less, so it is actually reasonable that Li Jiaqi will do this now, after all, he will always have some economic benefits when he brings goods live.
In addition, the brand side is now moving towards rationality step by step, and the pricing of the anchors' goods is becoming more and more normal, after all, if they have been giving low-priced concessions to online anchors, then they must have some losses, and consumers may run to buy online, and the merchants are equivalent to losing money.
Therefore, in the case of normal commodity pricing, in the case of the increasingly strong brand side, Li Jiaqi in order to get as much economic benefits as possible, in fact, it is beyond reproach.
Li Jiaqi has now made such a huge change, and the future should not return to the previous big offer, and every day is a state of double eleven. So, what are the implications of such a shift for consumers?
What is the impact of such behavior on consumers?
In fact, li Jiaqi's change is actually very beneficial for consumers, of course, the benefits here do not include those fanatical fans, loyal fans and the like. So, what are the benefits for consumers?
Nowadays, the price of goods in Li Jiaqi's live broadcast room is actually not much preferential than the platform, and even sometimes it will be more expensive, which should allow consumers to return to rationality in consumption and reduce the phenomenon of waste of money in the current prevalence of online live broadcasting, which should play a good protective role for consumers' wallets.
summary
After all, online live broadcasting is also very realistic, and the so-called preferential treatment is actually a means of competition in a specific environment. Since the fall of Via, Li Jiaqi's live broadcasts have been seen several times, and the price of the live broadcast room is not only less than the previous discount, but may even be more expensive than other platforms.
Of course, the emergence of such a situation is always good, after all, wild consumption is the wrong concept of consumption, and such a concept of consumption is actually brought about by online live broadcasting. Nowadays, online live broadcasting has gradually lost its original advantages, and consumers can no longer experience the fun of "every day is double eleven".
In this way, the consumption of online live broadcasting should most likely return to rationality, at least for consumers, it is still very favorable. As for li Jiaqi's current operation, what kind of consequences will eventually be brought about, in fact, it has not yet appeared, but, for now, the popularity of online live broadcasting may become smaller and smaller in the future, no wonder Ma Yun is preparing to change careers to agriculture.